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Health & Beauty Niche Marketer Check In..! This Is What I do!!

by jblinzy3
5 replies
My wife and I are in the "Hair Braiding" Niche. What is it that you do? Im looking to connect with you especially if we are on the same path! :-)
#beauty #check #hair braiding #hare care #health #marketer #niche
  • Profile picture of the author MRomeo09
    You need reviews and lots of them.

    What I do is have my clients put an iPad in their place of business. Everyone who uses the iPad and makes a review gets a chance to win an iPad when we do the drawings every 90 days. I have pictures of the first person who won the iPad right there in the store. I go and go until I have 200-300 reviews. I know some of them are going to be deleted by Google but still I should dominate the rankings pretty easily.

    It's even cheaper now that you can get the iPad for just $400. If you think it through that's only a handful of full jobs a year.

    Use a QR code to get them to like your Facebook page. Then you call roll out promotions and keep in contact with your clientele.

    Get their email addresses, get them on a mailing list.

    Try to up the frequency of the visits just by getting someone in every 6-8 weeks instead of every 3 months or so. Upsell to a better conditioning that you'll put in when they take the braids out. Have a complete service where you take the braids out, you do a deep conditioning, and give them advice of when they can get a new set in. Be proactive, call them before they think to call you.

    I'm not in this field but I do have a client that is in the field that I consult in exchange for very expensive work for my wife and all my daughters.

    HTH,

    Marcos
    Signature
    We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

    Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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    • Profile picture of the author jblinzy3
      Originally Posted by MRomeo09 View Post

      You need reviews and lots of them.

      What I do is have my clients put an iPad in their place of business. Everyone who uses the iPad and makes a review gets a chance to win an iPad when we do the drawings every 90 days. I have pictures of the first person who won the iPad right there in the store. I go and go until I have 200-300 reviews. I know some of them are going to be deleted by Google but still I should dominate the rankings pretty easily.

      It's even cheaper now that you can get the iPad for just $400. If you think it through that's only a handful of full jobs a year.

      Use a QR code to get them to like your Facebook page. Then you call roll out promotions and keep in contact with your clientele.

      Get their email addresses, get them on a mailing list.

      Try to up the frequency of the visits just by getting someone in every 6-8 weeks instead of every 3 months or so. Upsell to a better conditioning that you'll put in when they take the braids out. Have a complete service where you take the braids out, you do a deep conditioning, and give them advice of when they can get a new set in. Be proactive, call them before they think to call you.

      I'm not in this field but I do have a client that is in the field that I consult in exchange for very expensive work for my wife and all my daughters.

      HTH,

      Marcos
      Thank you for the awesome tips! You are the second person that has mentioned QR Code I, thinking it's time to look into it :-) Thanks again!
      Signature

      A cool little cash earner while you learn and grow your business Click Here now!

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    • Profile picture of the author petesankey
      Originally Posted by MRomeo09 View Post

      What I do is have my clients put an iPad in their place of business. Everyone who uses the iPad and makes a review gets a chance to win an iPad when we do the drawings every 90 days.
      This is a nice idea - but the problem is all the reviews will have the same IP address and it will look like spam, and either get deleted or possibly have a negative effect.

      A better solution would be to give them a leaflet explaining how to do it at home, and if they do a review at home they get 15% off the next visit (2 birds with one stone - repeat customers and reviews from different IP addresses.
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      • Profile picture of the author Luke Bishop
        Originally Posted by petesankey View Post

        This is a nice idea - but the problem is all the reviews will have the same IP address and it will look like spam, and either get deleted or possibly have a negative effect.

        A better solution would be to give them a leaflet explaining how to do it at home, and if they do a review at home they get 15% off the next visit (2 birds with one stone - repeat customers and reviews from different IP addresses.
        how would you know they have made a review to receive 15% off?
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  • Profile picture of the author Jqsh
    I really like those suggestions too, Marcos, thank you.

    I have a salon I've been helping out on the side and two of the biggest struggles have been 1) getting the staff in the habit/mindset of asking for reviews during the checkout process or even starting the conversations beforehand... 2) getting the reviews to actually take place, even with incentives it has been a real challenge - people are busy and/or forget as soon as they leave... The idea of having an iPad right there would be great to catch them before they head out the door and with a drawing incentive --
    So do you ask them to do all the reviews in Google or would you change it up each week with a different default review site, have it all setup and ready for them to login?
    Also, I could see potentially quite a few people not having an account established to do a review....
    (plus, this is a small salon in a smaller geo area, I can't imagine how long it would take them to get 200 reviews. ;-)
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