First Meetings Next Week. Need Warriors Help!

4 replies
Hello everyone,

So yesterday I fixed up some Gary Halbert style direct mail message. It was the particular strategy where you made a fake news ad, advertising my copywriting services and along with it was a post it note saying "Hey John, Here's the guy I was telling you about who really helped us boost our sales last quarter! Enjoy!".

The only difference is I didn't print the add on newspaper paper and instead only made only like so and made a photo copy and proceeded with the rest of the process.

Out of 20 letters sent yesterday, I have received a few responses this morning wanting to meet.

I guess I am worried about first impressions and am looking for hints. I happen to own a pretty beaten car...do you think I should park a block away and walk the rest?

Any tips would really be appreciated.

Cyber Regards Fellow Warriors.
#meetings #warriors #week
  • Profile picture of the author jimbo13
    Yes you should park round the corner.

    Not necessarily because of the car itself but because it is in your mind.

    So eliminate the problem.

    Better still get a taxi, then you don't need to worry about where to park.

    Simple. (As life usually is)

    Dan

    PS:Wear clean clothes
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  • Profile picture of the author Dexx
    First off -- Congrats on taking Action!

    Second thing -- Focus on THEIR needs, THEIR problems, and what results THEY are looking to achieve...you do that (and deliver on those things) and you'll be golden

    Cheers,

    ~Dexx

    PS - Use this success as momentum to go land more clients!
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  • Profile picture of the author Headfirst
    Look, you're a creative. As a copywriter your a creative type, not a biz dev guy. Most business owners understand this. Focus on staying professional and keeping the conversation focused on their clients needs.

    Think about the questions you're going to ask. Don't go in asking "what do you want done" instead ask the client about their goals and needs. What are they hoping to accomplish? How will they measure the success of the project?

    And finally, find out what "good" looks like to them. Ask for examples of things they like.

    Just remember, this is one business owner talking to another. You're not a prospective employee hoping to get an hourly job, but a peer looking to become a trusted vendor.
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  • Profile picture of the author gmichaelh
    Something else I've learned, don't worry about quoting them a a price on the initial meeting, many people get nervous about quoting a price on a first time visit with a prospective client, so don't. Get as much information from them as you can and tell them you'll go over all the information and put a proposal together for them and get back to them in a day or so. Just make sure you get back to them when you say you will!

    As previous posters said, make the meeting about THEM, ask lots of questions about their business, what they would like to accomplish with their site, try to find out average customer value, i.e. a new client for a dentist is going to probably go at least twice a year for check up & cleaning, avg visit $75 - $100, so each new customer is worth at least $150 -$200 a year.

    Getting an idea on their avg customers value will help you figure out what you can charge them for your services. If you can get that hypothetical dentist 2 new customers a month, over 12 months, that's 24 new clients which will bring him in at a minimum $3600.00, so you charging him $500 - $1000.00 for a web site and $25 a month for hosting is an easy sale.

    Good Luck!
    and yes, park the car around the corner, or better yet, if you can borrow a car from a friend or family member.
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