Is this an inapproriate close to a campaign?
So I have finished the e-mail campaign for my bridal store client. The whole campaign was based around a two day sale just for her list. The campaign was set up as a launch, with cute stories, helpful tips, info about the store, and info about the sale.
The last day of the sale is tomorrow. I knew I needed to talk to the list one more time, but I didn't know what to say. "Hey, don't forget to go shop?"
So I did what comes naturally. I expressed my emotions with the written word. I thanked them for going along for the ride with us(My client and myself) and I reminded them of what their shopping for, not the product, but the reason.
Here's the text,
<< Test First Name >>
Rose and I want to thank you for all of your support in our first ever e-mail campaign.
After discussing with my wife, her selection of a wedding dress, I realized that this campaign was not to different from what you may experience in preparing for your wedding.
At first, you are asked to be that one special person for someone you have not only deep feelings for, but deep respect. Then the euphoria takes over, and you are filled with emotions. Your mind runs through possible scenarios, how things will be next week, next month, and on into your twilight years now that you are to be a Mrs.
Then there is the planning, what to do, what to say, what to wear? It all seems overwhelming, but is so exciting you barely notice that your heart still hasn't stopped beating. You go over it again and again, knowing in your heart of hearts that things will be just PERFECT!
You are getting close to the date now, and everything is set. Your nerves kick in, you begin to doubt yourself, but reassurance is there in an instant. And, with a deep breath, you take a step and the music starts playing.
Your big day, and the butterflies are having a party in your belly. You feel the anticipation, and though you have planned, visualized, and (in my case) researched your heart out, you have no idea what's going to happen next, but you hope it will be great, a part of you knows it will be great, and your life will be divided into two times, before this, and after.
Well, Saturday, 4/2/2011, is my big day. I am so thrilled I can't stop shaking. I want to go to Start To Finish Celebrations right now and camp out to see all the beautiful, beaming, brides-to-be coming in and finding the dress of their dreams. But I take a breath, take a step, and let happen what will happen, because my life, no matter what happens tomorrow, will forever be divided into two time periods.
Before this campaign. And after.
Thank you so much for taking this journey with Rose and I. We are hopeful that every thing from now until your wedding is as perfect as can be when in human hands, and maybe a touch of guidance from above wouldn't hurt. Remember that this is YOUR special day, you will remember it for the rest of your life, so make it a memory to be proud of, and the thousands of memories you will create together from then on will follow suit.
Much peace and love to you,
Harley
Was this a good strategy? It was sincere, every word is true. It was from the heart and not from my empty wallet.
Or should I avoid this in the future?
Just asking for future reference, as I've already sent this one.
The last day of the sale is tomorrow. I knew I needed to talk to the list one more time, but I didn't know what to say. "Hey, don't forget to go shop?"
So I did what comes naturally. I expressed my emotions with the written word. I thanked them for going along for the ride with us(My client and myself) and I reminded them of what their shopping for, not the product, but the reason.
Here's the text,
<< Test First Name >>
Rose and I want to thank you for all of your support in our first ever e-mail campaign.
After discussing with my wife, her selection of a wedding dress, I realized that this campaign was not to different from what you may experience in preparing for your wedding.
At first, you are asked to be that one special person for someone you have not only deep feelings for, but deep respect. Then the euphoria takes over, and you are filled with emotions. Your mind runs through possible scenarios, how things will be next week, next month, and on into your twilight years now that you are to be a Mrs.
Then there is the planning, what to do, what to say, what to wear? It all seems overwhelming, but is so exciting you barely notice that your heart still hasn't stopped beating. You go over it again and again, knowing in your heart of hearts that things will be just PERFECT!
You are getting close to the date now, and everything is set. Your nerves kick in, you begin to doubt yourself, but reassurance is there in an instant. And, with a deep breath, you take a step and the music starts playing.
Your big day, and the butterflies are having a party in your belly. You feel the anticipation, and though you have planned, visualized, and (in my case) researched your heart out, you have no idea what's going to happen next, but you hope it will be great, a part of you knows it will be great, and your life will be divided into two times, before this, and after.
Well, Saturday, 4/2/2011, is my big day. I am so thrilled I can't stop shaking. I want to go to Start To Finish Celebrations right now and camp out to see all the beautiful, beaming, brides-to-be coming in and finding the dress of their dreams. But I take a breath, take a step, and let happen what will happen, because my life, no matter what happens tomorrow, will forever be divided into two time periods.
Before this campaign. And after.
Thank you so much for taking this journey with Rose and I. We are hopeful that every thing from now until your wedding is as perfect as can be when in human hands, and maybe a touch of guidance from above wouldn't hurt. Remember that this is YOUR special day, you will remember it for the rest of your life, so make it a memory to be proud of, and the thousands of memories you will create together from then on will follow suit.
Much peace and love to you,
Harley
Was this a good strategy? It was sincere, every word is true. It was from the heart and not from my empty wallet.
Or should I avoid this in the future?
Just asking for future reference, as I've already sent this one.