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Google Places Help

by eshber
12 replies
Hi guys

I have a client that is currently paying an seo firm £200 a month to get her ranked in google for a few keywords. The main one being "business type" london. She's currently at the bottom of the first page as Google Places is taking up the rest...

I was going to mention Google Places to her, but I wanted to find out how I can get her to position 1 in google places first...

Is there any wso's that show how to do this? Or could you be kind enough to briefly explain how this can be done?

Thanks in advance
#google #places
  • Profile picture of the author davechan
    Yes, here are some simple, but highly effective steps:

    1) Make sure to COMPLETELY fill out the Google Places options. Most companies fail to do this and don't get high enough in the listings.
    2) Keyword optimize your listing. If "business type" "city", make sure that you sprinkle those keywords into your listing as well.
    3) The address of the business is more likely to be served up higher if it is actually in that city not a "close by" city
    4) Add photos, videos especially solid for high rankings
    5) Get reviews of course
    6) You'll need to create citations, i.e. back links from other sites, so SEO skills are very much needed as well.

    Hope this gives you a start.
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    • Profile picture of the author ewenmack
      Adding to Dave, the website and all citations must have the same business name,
      address and ph number listed.

      Add business name, address and phone number in the images as well.

      Post those images on Flicker with link back.

      On website have the locations served that surround physical address.

      Just do more than the top listing and you well get there.

      Best,
      Ewen
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      • Profile picture of the author rbrShorty
        Hello,

        I can only be guessing as I don't know what keyword you are talking about, but I suppose that "business type" london will always show the so-called "merged search), i.e. the Google Places listing and the website have merged. That happens with the time, and as far as I am concerned the easiest way for it to happen is if the information in both is completely matching. In this case the factors for your listing to rank high are ordered as follows (most important first):

        1. On-site SEO
        2. Reviews
        3. Number and quality of backlinks to the Google Places listing (quality means that they would weigh much higher if they are relevant to the type of business or the location, or both, for your client's business)
        4. Completeness of the Google Places listing (it must be 100%)
        5. The so-called "Proximity to city's centroid" (but for this one you cannot do almost anything to improve it); however, if the address of your client is further than 15-20 miles from the center of London, I suggest you to start targeting only her area of physical location (i.e. North London); of course there are some chances that if her website is extremely well SEO-ed and her listing is also extremely well SEO-ed, she could appear on page 1, but I would not bet on that

        Anyway, a very important factor (probably the most important) is the on-site SEO, which must be locally oriented.
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  • Profile picture of the author eshber
    Which section on google places do i enter the keywords?
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  • Profile picture of the author abarnasree
    Add photos, videos especially solid for high ranking get reviews of course
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    • Profile picture of the author Norman Smith
      >>>>>Before doing any of the above suggestions<<<<< When does the places listing show. UK and the US are slightly different. No use optimising anything if it doesn't display for that term. Be careful with telephone and address, if there is an existing listing or a joint occupation of the same building, can get merging issues, as well as verification from Google by letter takes 5-6 weeks !!! So try to get telephone verified.
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  • Profile picture of the author eshber
    Guys I appreciate all your help...

    I have a question...for most of the keywords, google shows over 12000 places pages. Each page has A-J listings. How on earth will I get to position 1?

    :-s
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  • Profile picture of the author Norman Smith
    Are you in the UK ?
    Most "business" London will have that sort of number of pages for the popular business categories BUT not all of them are claimed. So that reduces the ones you are competing with by about 50% at least. If your post code is Central London, you have a chance to get into the top positions if not, you need to do it differently, as mentioned above. Will need a good website as a partner.
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    • Profile picture of the author thegolfer
      Originally Posted by Norman Smith View Post

      Are you in the UK ?
      Most "business" London will have that sort of number of pages for the popular business categories BUT not all of them are claimed. So that reduces the ones you are competing with by about 50% at least. If your post code is Central London, you have a chance to get into the top positions if not, you need to do it differently, as mentioned above. Will need a good website as a partner.
      Yes i agree,before starting do the research and surprisingly the results will follow.Remember the 5 P's:rolleyes:
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  • Profile picture of the author sconlinemarketing
    rbrShorty I know I have seen this before, and feel stupid asking, but where does it show the % complete for your listing? Thanks
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    • Profile picture of the author thegolfer
      Top right hand side of the listing, in your dashboard.
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