The best way to promote a web video commercial?
1. I'd create a 30-60 second web video commercial showcasing a local business (let's say a restaraunt).
2. At the end of the video- or in the middle- or wherever- it would mention to visit a website to download a coupon for a free appetizer.
3. The customer watches the video then visits the website (which is actually a landing page) that collects their name and email address and then sends them the coupon.
4. The customer then visits the restaurant for the free appetizer, but also purchases lots of food and drinks.
5. Restaurant owner is happy because he/she gets an increase in sales and also now has a name and email address to send a weekly or monthly newsletter offering other food/drink specials or whatever. He's basically building a list.
My thoughts are that I would create this video and a landing page for free and host them for 30 days. After 30 days, if the business owner likes the results, then they would pay $XXX per month for me to keep them up and running. If they didn't, then I would just shut them down.
I would also not release the names and email address leads unless they stuck with the program after the first 30 days. Or, for an added fee, I would send out the weekly/monthly newsletters to the customers myself.
I'm thinking that there wouldn't be any business that would say no to that. They'd basically have increased sales and leads for free (for 30 days at least).
So that's the idea. Wadda ya think?
The only thing I'm having issues with is making sure the web video commercial gets seen by lots of people in those first 30 days and beyond. I could obviously do the YouTube thing but where else should I put it to get lots of hits? I need to keep total control of it so I can delete it if the business owner stops paying.
I think if I can get that worked out, then this could be the start of a great monthly residual income.
My brother-in-law is the manager of a local restaurant and I know the owner. I want to hit him with this idea but I want to make sure I have all my ducks lined up in a row first.
Mike
Juris Australia Lawyers
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