How NOT to Impress Offline Prospects
So, I received one this morning.
The seller writes that they were searching for businesses in my area using three main keywords, and my site didn't rank as well for my competitors for those keywords. I am apparently missing those relevant keywords on my site, so my site isn't ranking as highly as it should.
Of course, they can help me with that.
The thing is that none of those three keywords are related to what I do.
None of them!
So, obviously, those keywords aren't present on my site. If you're planning on offering SEO services or whatever to a business with an existing website, maybe you ought to actually look at their website.
I assume they were using some kind of bot or something to generate the eMail, but, if so, something is really wrong with it.
Anyway, so the eMail has a link where I can view the report they put together on my business and the keywords I should be targeting.
Normally, I've deleted the eMail by this point, but I wanted to see how much more entertainment I could get out of this one, so I clicked the link.
There's a little pitch at the top highlighting the benefits of SEO, and that high rankings means more customers for me. Yay!
So, it lists the relevant keywords on my site that people would be searching for. Apparently, my site doesn't have any relevant keywords. I must really suck at SEO.
Next, it lists the relevant keywords my site should contain. Fifteen of them anyway. These are keywords my competitors are using. People can find my competitors, but not me, using these keywords. The report stresses that.
It also gives each keyword a percentage relevancy ranking. The keyword that is 100% relevant to my site has, um, nothing to do with the services I offer. Same for the 85% relevant keyword and so on down the line. So, maybe the least relevant keyword, rated at 20% relevance, is the closest match to what my site offers? Nope.
Not a single one of them is a match. None of them are relevant to what I offer.
Next, I can get a free quote for how much it will cost to get my site ranked higher for those search terms.
I think I'll pass on that.
I have to assume this eMail and report was generated using automation, because I cannot imagine anyone would be this stupid. Anyone who looked at the site would be left scratching their heads wondering how any automation tool came up with the keywords that came up for it.
So, beware. Automation is convenient but can sometimes make you look like an idiot.
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