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Offering Free Services (Direct Mail) - how to grab attention?

by cagwatson
7 replies
Hi Warriors


I'm wishing to send some direct mail to a number of restaurants to promote email & SMS marketing for free, for a limited period, and looking for some advice on how to structure my letter and headline.

Looking for ideas that will capture the business owners attention ( so it doesn't get trashed straight away) and get them to call/email me.

I'm hopeful the FREE element will sway them, but any ideas/copy from you guys is much appreciated


Cheers


Chris
#attention #direct #free #grab #mail #offering #services
  • Profile picture of the author Bruce NewMedia
    (Just thinking out loud)

    Prehead: Restaurant CASH FLOW BOOSTER:

    Head: "Slow On Tuesday Nights?....At 3:30pm You Can
    Alert ALL Your Best Customers About A New Special In Just
    One Minute" ...And Fill Those Empty Seats!"

    Subhead: "Get a FREE Trial Of This NEW Service - NO Obligation".

    (...and then the rest of your copy, obviously)
    _____
    Bruce
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  • Profile picture of the author Doran Peck
    Use the imagery of a guy holding his phone toward the reader so you can see on the screen ...which has an actual text message for a deal from that particular restaurant.

    Behind him and all in the background are people walking or standing looking at their phones like they just received a message.

    I've used it, it works.

    With powerful imagery you can be flexible with the headline to bring home the point.

    I like " At 11:45 tomorrow 300 hungry tummies will need a destination"

    And as indicated by Brucerby...filling those slow times is the big thing on their minds.


    DP
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    • Profile picture of the author Maryerh
      Send the client a postcard with information that says Get a FREE Trial then give the offer and limit it to so many restaurants and give only a two week time frame. Give them a number to call for more information.
      Close it with something like if your have wanted to get into text messaging . . . . blah, blah but didn't know how now is the chance to let me do it for you for free.
      Hope that helps. I was in printing for over 20 years. Free is good word and didn't know how, people want to do stuff but don't know where to start so they never do.
      Best of luck,
      Mary
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      • Profile picture of the author SamyE
        Just visit them when its dead empty and the wait staff is mumbling on the sides and offer him a demo and free trial on the spot.

        Also find out who is already selling to them and get them to give them a flyer and pitch and give them a commission. Some one who sells him the napkins and coffee supplies would be ideal and would already have a huge network of restraunts allready buying from him. He would have rapport and trust with the owners.
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    • Profile picture of the author cagwatson
      Originally Posted by Doran Peck View Post

      Use the imagery of a guy holding his phone toward the reader so you can see on the screen ...which has an actual text message for a deal from that particular restaurant.

      Behind him and all in the background are people walking or standing looking at their phones like they just received a message.

      I've used it, it works.

      With powerful imagery you can be flexible with the headline to bring home the point.

      I like " At 11:45 tomorrow 300 hungry tummies will need a destination"

      And as indicated by Brucerby...filling those slow times is the big thing on their minds.


      DP
      thanks for th tips guys.

      Doran, do you have any links to that image that you mention?
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  • Profile picture of the author Doran Peck


    original text and client name removed. There are multiple combinations of what you can do.

    You can use your imagination and come up with variances of this imagery to still hit the point home. The other side, the side where their address is (which they see first) has the Headline.

    DP
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    • Profile picture of the author cagwatson
      Thanks mate
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