Mobile marketing in the UK: Let's crunch numbers?

7 replies
*No links below are affiliate links and I am in no way affiliated with any of the companies mentioned, I simply trying to give UK marketers options*

Hi, yes this is another mobile marketing thread. The intentions of this one however are to discuss options for operating a text marketing business in the UK... - Not to say this can't thread can't be a good resource for everyone I'll just be using examples of companies operating in the UK.

Anyway, after reading a tonne about SMS/text marketing and mobile websites, I've come to the conclusion that if I don't start trying to get some clients soon I'll miss the boat and never get a small business going!

So, I've started researching some companies that offer text marketing here in the UK and so far none of them are really jumping out at me for a couple of reasons. White label is expensive, there seems to be lots of small print, commission rates seem low, and so on.

I will, over time, add some options available to us. Please add some more:

*some of the info is copy/pasted from the company websites*


Txtlocal offer white label, 'dual label' and an affiliate scheme.

White label - £700 + VAT / annum.

What's Included
  • White Label 'Control Panel' with your company logo and colours
  • An Account Creation Tool, Master Account & Report Package
  • Special Reduced Pricing Structure
  • 4 Keywords for up to 12 months on our Short Code 60777
  • All maintenance and system updates during the year
The rates...

There is a reduced rate pricing structure for white label customers. This is offered on a bundle buying basis as follows:
*All prices are exclusive of VAT*

1k credits £40 (4p/credit)
5k credits £200 (4p/credit)
10k credits £400 (4p/credit)
25k credits £1000 (4p/credit)
50k credits £1850 (3.7p/credit)
100k credits £3000 (3p/credit)

Short Code Keywords on 60777 = £20 / Month (minimum 3 month contracts)


Dedicated Inbound Number = £25 / Month (minimum 3 month contracts)


Dual Label - Set-up Fee = £50.00 + VAT

If you're looking for a solution with little upfront cost and the ability to earn ongoing commissions from every purchase that your customers make then this is the option for you.
We'll provide you a Dual Branded Control Panel for your customers to send their texts from as well as access to all of Txtlocal's other services.

What's included:
  • Dual branded 'Control Panel' for your customers to log in and send texts
  • An account creation page to ensure your customers are tagged to you
  • Ability to manually create customer accounts
  • Ongoing repeat commissions for every purchase made
  • Commissions paid monthly (see below for more details)
  • Full Sales & Marketing support
  • Customers can purchase online, by cheque, bank transfer or over the phone
  • Full Reporting Package
  • 100% risk free trial for your customer

Dual Label is based on a commission basis as follows:



How does Dual Label work?

You receive a branded landing page to capture new users. This will be hosted at Create an account. You will also be provided with a branded Control Panel with your own logo at the top-left and a background colour of your choice. You will get a button on your Txtlocal control panel to view all your users, commission generated, change your logo and control panel colours. You can also create new Txtlocal.com accounts manually for your customers, tagged to you. In order to promote this you will need to build your own website to sell the service to your users, which links to your Create an account signup page. Once the user has activated we take over and handle all sales and support for you.

CONDITIONS (Important):

You will receive an email each month containing your commission statement. You then simply invoice us for this amount which we will then pay directly into your bank account.
There is only one condition that we insist on and this is:
  • A total of 3 or more companies purchase during the month
If less than 3 companies purchase during the month then we won't email you a commission statement and you won't be eligible for any commission that month.
However, in order to give you time to build up a customer base we are happy to carry over commissions earned for the first 3 months.




Text Partner


TextPartner also offer a white label service, however it is priced differently to Txtlocal.

White Label - Set up charge = £159 + VAT
Monthly charge = £195 + VAT

Messages can either be pre-purchased in Message Packs, or you can be invoiced on a monthly basis for messages sent through your TextPartner service, as follows:



Other services purchased by your clients (for example short codes services and long numbers) are charged to you at a preferred rate.

'TextAnywhere' Partner program

Whether you are seeking to introduce your clients to our services and enjoy a significant reseller commission, or wish to integrate text-messaging capabilities within your own application, or indeed do both, TextAnywhere has the partner program for you.



Developer partner

Our Developer Program is for partners that wish to use our Developer Toolkit to integrate a text-messaging capability within their own application. The application could be for internal use or be part of a system sold to clients.
  • Send and receive messages via a Web Service, HTTPS or SMTP
  • Fully documented interfaces with code samples and phone help
  • Free to use, you just pay for the messages that you send
  • Rely on our highly resilient, business-grade SMS service
  • Enjoy commission on messages sent by your application’s clients
For more details of our Developer Toolkit, please click here.


Reseller partner

Our Reseller Program is for partners who wish to introduce their clients to our services and receive commission from us as our thanks for introducing their clients to us.
You may wish to offer our portfolio of end-user applications to your clients or, if you’ve used our Developer Toolkit to add text-messaging to your own application, you may wish for your clients to have accounts with us directly.


This is often beneficial for our partners as the invoicing and cash collection is managed by TextAnywhere, even though the client is using the partner’s application to send messages.
  • The Reseller Program has the following highlights:
  • Earn commission of up to 20% of your clients’ revenue
  • Free to join: just open an account and we’ll set you up swiftly
  • Free to be a member of, with no ongoing costs
  • No tailoring off or capping of commission over time
  • View your list of clients and your commission securely online
  • We invoice your clients, so there are no invoicing costs to you
  • Your clients remain your clients
  • Demonstrate our services to your clients through your account
  • Your clients can open accounts through a link on your website
  • We carry the costs and the risks – you enjoy the commission!
#crunch #marketing #mobile #numbers
  • Profile picture of the author joetann
    Green Text

    As far as I can see there is no white label option with this company. However, their text rates do seem to be the lowest available!..

    There are no set-up costs, no software charges, no licence fees, no support costs, no payment card fees, and no ongoing charges.

    Similarly, there is no contract, no monthly minimum volume, and no minimum term that you need to be a client of ours for.

    You purchase your text messages securely online with a debit or credit card by purchasing a bundle of text messages, known as Text Packs. Text Packs vary in size from 250 up to 500,000 text messages.

    All we ask is that you use your messages within twelve months of purchasing your Text Pack.

    Prices as follows:

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  • Profile picture of the author mygold
    I think packages really attractive and reasonable. Let me have a discussion about it in meeting.
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  • Profile picture of the author joetann
    No problem Would be good if we could all decide on our own 'favourite' provider for the UK as there are so many options!

    I definitely think white label is the way forward with this, I wouldn't want to do it any other way if I'm honest.

    Anyone have any reviews to offer?
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  • Profile picture of the author Mrsparrow
    I just moved in London and looking to get into mobile marketing in order to create a quick income stream. I'd like to team up with like-minded people and see what's the best way to approach this.

    Would be great if we'd share ideas, implement them in field and then review and improve them.

    If anybody is interested in a London team-up, please PM me.
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    • Profile picture of the author queenisis
      Originally Posted by Mrsparrow View Post

      I just moved in London and looking to get into mobile marketing in order to create a quick income stream. I'd like to team up with like-minded people and see what's the best way to approach this.

      Would be great if we'd share ideas, implement them in field and then review and improve them.

      If anybody is interested in a London team-up, please PM me.

      HI Mrsparrow,

      i'm interested in a london team-up
      i can't pm yet, if you can give a email add that i contact you on.
      thank

      queenisis

      p.s i'm in london uk

      i have been looking at uk company not allowed to put the link
      oh well
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  • Profile picture of the author Ashley Wright
    Whats everyones opinion then on the best company to go for?
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