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Ideas for a Physical Video Game Store

by hommi_16
10 replies
Hey everyone,

I need some help! I have a friend that owns a physical video game store. He is in a small town with few searches and although I`m confident I can get him first place rankings for the keywords I found, I don`t think it will be life changing cause they`re low traffic words.

I`m looking for some ideas on how to help. I will be doing this free of charge cause he`s a good friend and I`m wondering what you guys think can help. Any ideas are appreciated.

Thanks in advance.

Peter
#game #ideas #physical #store #video
  • Profile picture of the author briancassingena
    Hi Peter

    His keywords may not have much traffic when you compare to a net-wide niche, but most of them should be buying keywords.

    You should be able to get a small town local biz to #1 quickly, first grab the .com - such as springfielddentist.com or castlerockdivorcelawyer.com or whatever is applicable
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    • Profile picture of the author hommi_16
      Originally Posted by briancassingena View Post

      Hi Peter

      His keywords may not have much traffic when you compare to a net-wide niche, but most of them should be buying keywords.

      You should be able to get a small town local biz to #1 quickly, first grab the .com - such as springfielddentist.com or castlerockdivorcelawyer.com or whatever is applicable
      Thanks for the input. The thing is I`m pretty well versed in SEO and work with several local satisfied clients in my local area who all have first page results so I`m confident that I`ll get him there even with his own company name domain. I just don`t think that first page rankings in his case will give him the results he`s looking for cause of the relatively low keyword traffic based on my research and experience.

      I was hoping to get some suggestions and recommendations from a creative aspect that would get people coming to his store. I did some research yesterday and was thinking maybe an SMS campaign where he can gather phone numbers and text his client base anytime a new game arrives in or if he has any specials.

      Any other ideas are appreciated.

      Regards,

      Peter
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  • Profile picture of the author Casper C
    If it's a small town and not many people are searching for a game store in that particular area, I'd say his best option to expand his business is to also have an online store. You could not only provide him with that, but also Internet marketing services that will get visitors to that online store.

    In my opinion, all brick 'n mortar stores that aren't selling online are simply missing out.
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Casper C View Post

      If it's a small town and not many people are searching for a game store in that particular area, I'd say his best option to expand his business is to also have an online store. You could not only provide him with that, but also Internet marketing services that will get visitors to that online store.

      In my opinion, all brick 'n mortar stores that aren't selling online are simply missing out.
      I agree with Casper. Get him online. Start with Ebay until he gets his own physical presence.

      It's still going to be difficult to compete with the Amazons, Best Buys, and Walmarts of the world but at least he'd have a fighting chance.

      He might also want to look into developing some type of information product for a popular game or a game that has a strong following.

      I know of a guy who developed Madden guides and did well with it.
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  • Profile picture of the author redlegrich
    Unless they have something unique forget eBay. That's the fast track to the bottom, especially for something like video games where there are thousands of vendors selling, used, counterfeit, illegal copies and other crap. For video games it's just way too competitive online.

    Is this small town near a larger one? If so then branch out your SEO efforts there. An SMS campaign might work with finding ways to get ads out to text videogames to 12345 and then getting outbound marketing efforts going.
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  • Profile picture of the author pmbrent
    I'm not sure what keywords you utilized or what tool you used for your research, but try Google trends, analytics, or insight.
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    • Profile picture of the author BigHef
      Newsletter/Prelaunch list would surely be a good option in this niche?

      Email or SMS both good options
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  • Profile picture of the author n_touch
    If you are in a small town, then you may want to focus in on the towns that are around as well. This may help with getting you the business that you are looking for. As for setting up an online store, you may have good results with that, but if you are running a store like a game stop or anything along those lines, then you are going to need to make sure that you are getting the trades in as well so that you can keep the products flowing. I would target the towns around and go from there. Good Luck.
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  • Profile picture of the author VictorBlack
    1. Get a digital camera
    2. Make a Youtube video reviewing every game
    --NO COMPLAINTS ABOUT THE GAMES EVEN IF THEY SUCK, MAKE EVERYTHING FUN!!
    --AT LEAST TWO PEOPLE IN THE VIDEOS TALKING TO EACH OTHER ABOUT THE COOLNESS!!!
    --SEMI-PROFESSIONAL!!!

    3. Link all of the videos to your blog/website with short text descriptions
    4. SMS/Tweet and Email the links to each video in a drip campaign


    Non-IM ideas:

    5. Video game tournament with a $100 prize (1st Person shooter or fighting game)
    6. Pizza and video game party (girls show up to these also!)
    7. Advertise at colleges, schools, and libraries


    I could keep going but you get the idea by now. Good luck!
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  • Profile picture of the author TrumpiaTim
    I would recommend incorporating a mobile marketing campaign combined with email marketing which Trumpia does provide.

    Also, I would set up interactive tournaments and game releases to draw customers in.
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