85 Percent Buy from Mobile Web, Not Apps

Selling Mobile Websites to Offline Small Business is big, as is selling SMS Text Marketing to small bsuinesses. This article reinforces both!

The point is that few people, even those with Smart Phones, actually regularly use the Apps on their phone, and that for actual retail purchases made from a cell phone, the overwhelming majority are doing it right from within a Mobile Website (or mobile-optimized site), rather than thru an App the retail business has created.

It reinforces the point that establishing an SMS relationship with customers and driving them to a website, is by far the most common and effective way to use Mobile Marketing. Custom-made Apps are all the rage, but the overwhelming majority of actual purchases still go through a website!

Yes smart phones has totally shaked the SEO world n after nokia and Microsoft collaboration we will also see major change in the search engines

Good article! Thanks.

Good article. Thanks. This quote from it is right on the money.

"Personally I do not see myself downloading an app for each restaurant in my town. Just imagine opening all those apps to see the menus. This would be painful. Best to have a mobile website so they can find you on the go, fast, and easy to miantain."

I recomend everybody read the full article.

Yep! Good stuff to know, especially for techie teens who want to make some money but aren't yet old enough to legally get a job! I will be passing this off to my daughter!

....I'm so uncooly un-techie, that I don't own a *smart* phone. I'm too dumb for that! I traded mine in for a regular flip open phone. I hated holding that heavy phone...and that touch screen crap--omg! It was driving me crazy to figure out how to make a simple phone call!:p

Nail, I hear ya. My company is selling them as well. It's amazing when they "Don't get it"!!!

You almost want to hit them over the head with a board.
It's amazing....
It's like if you have a website then you are LOOKING to get internet traffic.
WELL.......................
If the website is not mobile then guess what..
****s BROKE!
Sorry but true.
They ARE LOSING business by not having it mobile.
IT is FRUSTRATING to look up a business and not
be able to read it with out scrolling enlarging etc. and NOT all
phones can you even do that with...

So the business is P***ing off customers. Plain and simple.

Here's a good one we did a pizza place website about 9 months ago.
A month ago I called him and said hey listen we need to mobilize the site now.
He says yeah i don't think that may people are trying to get to my site
via phone. So I had my biz partner slap G Analytics on it for 30 days.

Well blow me over EVEN I WAS SHOCKED and I do this for a living.
He had 180 visits and 52 were from android and safari. 1/4 A quarter of the
visits were mobile that couldn't see a darned thing.

Here's the kicker he's still thinking about it.. OMG.
Makes you shake your head.

So my feeling on restaurants is this, especially take out...
Here's the scenario customer wants to order from car, work, beach, gym etc to pick up for dinner on the way home.
Don't know about you but I know very few people that carry menus with them.
Well there is a good chance if the menu is mobilized that the customer may order more....
Why... welll........
Because Maybe they want a pizza ans sub but as they are on phone placing order
they are looking at menu and may go ya know what also give me x and x.
Without the mobilized menu the idea may never have been placed but because they are looking at menu they have a much better chance at more sales then without a menu or mobilized site.

Sorry so long just my .02
Ashley

Will,

If there are business owners who don't realize why a mobile website is better than an app even if they are told, I am sure that there are visitors who will install many (website) apps on their phones

One of the last biz owners I contacted recently, kindly refused my mobile website offer telling me that they were already working on a Blackberry app for their site. I explained him why going for a mobile website would be better than going for an app which targets a specific device.

Now I better understand how difficult it is to explain something to someone who believes their way is the best way to go.

Yeah, it's kind of like the old days of trying to watch video on a regular PC. It just didn't happen unless you had a whole day to sit there and wait for the damn thing to load.

As mobile connections get faster and faster and more and more websites become optimized for the mobile web, it will definitely take off. Hate to think what we will be doing on our phones in 5 years time!