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Google Places KW question

by yourdogguy
11 replies
When I look at a keyword like- San Diego plumber - in Google's KW tool it says that there are 12,000 searches per month. Would that total include people in the San Diego area who only include the term- plumber- in there searches as opposed to searching for the full search term- San Diego plumber - ?

What I'm curious about is if you were an off line marketer working in the Google Places arena preparing a report for plumbers in the San Diego area that shows them how many total searches there are per month how would you account for searchers in the San Diego who only search for- plumber-?

Appreciate any comments on this.
#google #places #question
  • Profile picture of the author redcell1
    You can't really tell them that. Honestly there is no way to tell how many local searches are for "plumber,emergency plumber,etc."
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    Just here to see the shenanigans.

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    • Profile picture of the author yourdogguy
      Thanks for the info redcell. I was hoping that wasn't the case.
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  • Profile picture of the author redlegrich
    If you can demonstrate to a potential client there are 12,000 searches for their particular keyword I don;t think you need to worry about whether or not it includes searches for just "plumber" in San Diego, it will get their attention!

    Of course, it would still be nice to know and I have no idea what the case is.
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  • Profile picture of the author jsherloc
    Hi yourdogguy, if you REALLY want to get a solid idea of how much traffic potential local keywords bring in, just run a simple adwords campaign and count your impressions.

    You need to bid high enough to show up on the front page, but you can make the ad unappealing so that you don't really get any clicks. Let this ad run on the front page for a week, and check your ad impressions. This is where those free GOOGLE $100 ADVERTISING coupons come in handy. Regardless, it is worth paying a very small amount now to start testing keywords this way IMO, rather than spend all your time and money trying to rank for a keyword that ends up getting ZERO traffic. Been there, done that, not fun stuff.

    - Jim
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    • Profile picture of the author chazkey
      Originally Posted by jsherloc View Post

      Hi yourdogguy, if you REALLY want to get a solid idea of how much traffic potential local keywords bring in, just run a simple adwords campaign and count your impressions.

      You need to bid high enough to show up on the front page, but you can make the ad unappealing so that you don't really get any clicks. Let this ad run on the front page for a week, and check your ad impressions. This is where those free GOOGLE $100 ADVERTISING coupons come in handy. Regardless, it is worth paying a very small amount now to start testing keywords this way IMO, rather than spend all your time and money trying to rank for a keyword that ends up getting ZERO traffic. Been there, done that, not fun stuff.

      - Jim
      Absolutely! I had a client and we wanted to identify what the best strategies were. So we launched a broad campaign for a couple of days. On Adwords and then targeted Google Boost. Through this we found more than 70% came from Google Places. Ultimately this account made me look like a rock star by increasing their call volume by 400%.
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  • Profile picture of the author Tiduslite8
    Offer to run a small adwords campaign for them. If they've never had a adwords campaign, then it's possible to get a free $75 coupon from Google (you can see the ad for this all over the place). Or, see if you can talk them into spending $100 for a bit of market research.

    Just run the campaign using every relevant keyword you can think of. Try to make sure that the ads will fall into the 4 to 6 spots. Don't worry too much about how quickly the money is used up, what you are looking for is impressions.

    Fairly soon you should see some hard numbers. You can then show the client how many times these words associated with his business were searched within the time frame. This will also give you a solid set of keywords to target for his business.
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  • Profile picture of the author yourdogguy
    That sounds like a plan and a great suggestion.

    So if I geo target the San Diego area and set up an adwords campaign using -Plumber- as an exact match it should return results that show searchers in the area who use only -plumber- as a kw.

    - San Diego plumber - I'm using as an example and isn't the actual city or clients occupation.
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  • Profile picture of the author sdentrepreneur
    Funny....I actually just bid a Plumber in San Diego to manage their Social Media and Google Places....
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    Learn Digital, Internet and Social Media Marketing For Your Business
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  • Profile picture of the author mygold
    i appreciate your posting.
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  • Profile picture of the author Dr Dan
    Originally Posted by yourdogguy View Post

    When I look at a keyword like- San Diego plumber - in Google's KW tool it says that there are 12,000 searches per month. Would that total include people in the San Diego area who only include the term- plumber- in there searches as opposed to searching for the full search term- San Diego plumber - ?

    What I'm curious about is if you were an off line marketer working in the Google Places arena preparing a report for plumbers in the San Diego area that shows them how many total searches there are per month how would you account for searchers in the San Diego who only search for- plumber-?

    Appreciate any comments on this.


    Thats why I dont use that tool anymore!

    The results you get are skewed from other SEO and B2B people looking for businesses to sell to.
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  • Profile picture of the author Sondor
    Originally Posted by yourdogguy View Post

    When I look at a keyword like- San Diego plumber - in Google's KW tool it says that there are 12,000 searches per month. Would that total include people in the San Diego area who only include the term- plumber- in there searches as opposed to searching for the full search term- San Diego plumber - ?

    What I'm curious about is if you were an off line marketer working in the Google Places arena preparing a report for plumbers in the San Diego area that shows them how many total searches there are per month how would you account for searchers in the San Diego who only search for- plumber-?

    Appreciate any comments on this.
    You should learn the difference between Broad, Phase, and Exact matches. There's a clickbox for each one on the AdWords tool

    I'll let you google the explanation for each as they'll do a better job than I can.

    Broad includes everything though. That always scares me because I'm afraid it's including something I haven't thought of. For example, if you were trying to calculate the number of searches for Paris France and had it set to 'broad match', Google would include all the searches for Paris Hilton as well as Paris France!

    Two very different groups...

    I set it to 'phrase match' when doing proposals to show monthly search volume, and then go into 'exact match' to optimize on and off page SEO.
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