HELP - Pain Points of Business Owners...?

9 replies
Hi guys,

I guess this can be a resource for all to know the pain points of the market to be used on direct response campaigns...


Lets try to get a good list going so people can use it to get laser targeted on our prospects...

1. What frustrates them?

2. What keeps them up at night?

3. How do they address/think of themselves?

4. What do they secretly want?

5. What words do they use/ are familiar with?


This should be a good list of questions to zone in on the market..
#business #owners #pain #points
  • Profile picture of the author jacquic
    6. What scares them?

    7. What would they rather be doing? (Quite often it's more or less what they are doing, but just needs a few tweaks)
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  • Profile picture of the author danielkanuck
    Are they in a relationship? How does that affect their business? What kind of bills do they have? Are they severely in debt? How many kids do they have? Do they get opportunities to spend time with them? Are they living in quiet desperation?

    Some questions to think about just to get started.
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  • Profile picture of the author Jagged
    YIKES....Are you looking to marry them or help them with their marketing needs?
    If I asked all those questions...I'd know more about them than I do my wife...lol
    Just sayin...
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    • Profile picture of the author HassanAjmal
      Hey guys,

      I actually wanted you guys to answer the questions I posted...

      For example...

      1. What frustrates them?

      Answer: Spending money on advertising they can't track. Spending money on advertising that doesn't work


      2. What keeps them up at night?

      Don't know specifically... not enough customers?


      3. How do they address/think of themselves?

      Experts, Business Owners...?

      4. What do they secretly want?

      More clients coming in effortlessly?


      5. What words do they use/ are familiar with?

      ROI, Overhead...?

      6. What are their daily 3 top frustrations...?

      7. Trends occurring?


      Please give me answers to these questions, so we can tune in exactly on what they want when we send them information...
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    • Profile picture of the author LastWarrior
      Originally Posted by Jagged View Post

      YIKES....Are you looking to marry them or help them with their marketing needs?
      If I asked all those questions...I'd know more about them than I do my wife...lol
      Just sayin...
      X 2. LOL!

      And here I was satisfied just knowing their "Point Point" is not enough business calls coming in.

      LastWarrior
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  • Profile picture of the author zx88
    I believe the Master of all Reason is THEY WANT MORE MONEY! that all...
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  • Profile picture of the author LastWarrior
    zx88,

    I've pondered that a bit many years ago and one would think that is the ultimate reason, but that is wrong.

    You're on a desert island. There is a source for food, but it costs money to get the food. So you work several hours a day to make "money". However, is it really the money you want? Or is the food the money will buy? You want the food!

    It's not really the money were are after, but what the money can get for us. When we bust our arse to get that car we want, we aren't envisioning the pile of money it will take to get it, but the car itself. It's not the pile of money sitting in an empty lot that inspires us towards that new home, but the visual picture of that lot with our new home on it!

    So the ultimate reason is to obtain the things we want.

    LastWarrior
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    • Profile picture of the author qu4rk
      Originally Posted by LastWarrior View Post

      It's not really the money were are after, but what the money can get for us.
      This is liquid gold. And this is the answer to OP's Q#4.

      So if we could make it into a flow business owners want:

      I need more customers - (leads to) -> I need to increase my revenue/sales/profit - (leads to) -> I need more money - (leads to) -> What the money can do for them

      So when we are pitching, its up to us to amplify the pain of the source.

      What the money can do for them!
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  • Profile picture of the author Jason Kanigan
    Just keep in mind, everyone, that prospects (you too, when you're one) do not tell the truth often and are wary of sharing the real extent of problems with people they've just met. It will take a bit of rapport-building before the prospect opens up to you and gives you the straight goods. The first three or four times you ask about their pain, they will give you a logical but incomplete answer. Keep digging! The truth is given with emotion.
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