Benefit of lot's of Facebook "Likes"?

by 37 comments
Can someone tell me the benefit of having a lot of people "Like" your facebook fan page? When someone presses "Like" on a fanpage, does that make them a friend or something? Increase some search ranking somewhere? What?

Sorry but I only have a personal facebook page and I still don't understand the whole facination about it. But I guess I gotta learn.
#offline marketing #benefit #facebook #likes #lot
  • Profile picture of the author jeffrey73
    It puts them on your Facebook list, somewhat similar to an email list. Whenever you post an update, they ( and all their friends that visit their wall ) see what you posted.

    I think Facebook goes a little "overboard" with the privacy stuff, but it works out for marketers!
  • Profile picture of the author DaniMc
    You can form a relationship with the people who Like your fanpage and market to them.
  • Profile picture of the author danielkanuck
    Alot of people use Facebook over myspace nowadays and it's just a great venue to promote your products and services to people who know you and like you. The quality of the traffic that you get from facebook may be questionable, but in the end it's all designed to boost your traffic and sales.
  • Profile picture of the author phaproduction
    I feel like it acts as "Facebook SEO" as well. I find it hard to believe that not many people have mentioned this anywhere, but if you search for "Car repair", the first pages that show up are the ones with most likes afaik.

    That is why I am a firm believer in getting "fake" likes to get a page started. It adds credibility to the page. No one wants to go to an empty restaurant, because it look suspicious.
  • Profile picture of the author Your Brand Ebooks
    I'm not an seo guy, so I'm going by
    what I've been seeing lately on authority sites
    and many other sites & blogs.....

    It's called Like Juice

    And apparently lots of FB Likes
    gives you more juice with social mktg and G

    Check out this article

    Also this quote:
    Also, Facebook Likes have become officially vital to search engine results, and we have heard that Likes are starting to be vital as a form of backlinks and can substantially influence how a business ranks in search engine results. (source)
    • Profile picture of the author articlepros
      - Replaces your news letter: imagine that you send an article or post to someone and not only they, but also their coworkers, clients, friends and family reads it!
      - Builds backlinks (allthough search engines are adapting quickly, you need good content on your facebookpage!!)
      - It simply your second website and it needs to look convincing (if you don't have any likes, just don't start a facebook page it will damage you more to have one in this case!)

      BTW one of the best indexed sites is linkedin, so for backlinks and if you are into B2B this is certainly a place to look at!!
  • Profile picture of the author sdentrepreneur
    Best part about getting lots of Likes !!! Is that your clients Fan Page will show up in the Most Recent News Feed. This will attract more and more Likes. Then you MUST learn how to use Facebook to generate leads and sales by providing excellent content, calls to action and collecting emails.
  • Profile picture of the author vvsingh
    Google and other major search engines like bing and yahoo have started looking for socail signals. If you have lot of followers on your facebook page , your can not only crate brand awareness about your business among them you can rank well for your brand name. Remem Social Media optimization is the buzz of the hour, you gotta harness its full potential through effective use.
  • Profile picture of the author Your Brand Ebooks
    Originally Posted by jodib View Post

    Once a (fanpage) page has 25 'likes' one is entitled to claim it. If the business is called - Plumber in Atlanta - the facebook URL can be customised: facebook.com/plumberinatlanta (if it is available). There are various ways of making sure that the page is SEO optimised too.
    @jodib, yes! Custom simple URL, awesome benefit.


    Originally Posted by sdentrepreneur View Post

    Best part about getting lots of Likes !!! Is that your clients Fan Page will show up in the Most Recent News Feed. This will attract more and more Likes.
    @sdentrepreneur:

    Great point. Do you know whether that gets you any G juice?
  • Profile picture of the author Una1
    As simple as "liking" in Facebook seems, it's all the free advertisement that you get with each likes you get. When someone likes your fan page, it'll appear on their wall and his / her friends get to see it as well. And if others get interested, the chain of hassle-free exposure continues on its own.
  • Profile picture of the author ryank
    Facebook fan page for me can build my own reputation. Like when I saw a fanpage with little like compare to a fanpage with a lot of like, I will say the second one have more credibility.

    But yes, the facebook can increase your sales.
  • Profile picture of the author ecoverbox
    Think of it as an artist who has lots of fans. The more likes you gain on Facebook, the more people will be aware of you as a brand. They can also get updates from you as you are automatically included in their News Feed.
  • Profile picture of the author techwpblog
    i have 4000 likes on FB page but not getting too much traffic from that..
  • Profile picture of the author danielkanuck
    I used to have the facebook "Like" icon on my blog, but i took it down because i'd rather have them follow me on twitter than facebook. (i'm not a big facebook user by the way. i think LinkedIn is better, and easy to use and navigate.)
  • Profile picture of the author Razarulz
    you can use facebook like's for advertisment , IM , sell or buy, etc..
    it's like free promoting, if you have your own group of IM, you can use it for free advertising your service/product, bring traffic to your blog / web..
  • Profile picture of the author AMiRU
    Imagine having 10,000 likes, whenever you post something in your fan page, 10,000 people will notice it. If 10% of them click on it, you get 1,000 unique clicks from facebook alone.
    • Profile picture of the author Fiverr clone
      Originally Posted by AMiRU View Post

      Imagine having 10,000 likes, whenever you post something in your fan page, 10,000 people will notice it. If 10% of them click on it, you get 1,000 unique clicks from facebook alone.

      excellent example of facebook fan page.This fan page is the great opportunity for your advertisement to free of cost.This was sharing and updating your business to around the world.its is direct traffic to your site visitors. this is the easy way to convert the visitors to your product.
  • Profile picture of the author fitz10
    Social proof, ie- if a lot of people like something it must be good (not neccessarily true but that's how people think.

    Plus, you can uses your fans as a type of mailing list.

    There's been studies done showing that people who are members of a Facebook fan page spend more on average than people who aren't on the fan page. Of course, the question then becomes what came first the chicken or the egg? In other words, do people spend more because people who like a Facebook page are more loyal to the brand anyway or does becoming a member of the Facebook fan page actually make them spend more money. Here's one study: http://www.syncapse.com/media/syncap...cebook-fan.pdf
  • Profile picture of the author karylle
    gaining traffic, yes, and most of the social networking sites are being utilized to promote business.. It is effective for local marketers.
  • Profile picture of the author charless
    Build rapport with your list on facebook then start looking into monetizing the list, there are countless numbers of ways to do this.
  • Profile picture of the author SwayamDas
    Getting a lot of likes on a Fb page is good.. but if the owner or Marketer can't convert them or utilize these likes into the desired consumer action then what's the use of having the "likes"
  • Profile picture of the author Targeted Traffic
    Well you get to see prospective customers....

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