Working Backwards from the Client's Goal
This makes it easier for both of us to determine whether or not what I am doing is working for them, but it also helps me understand exactly what their expectations are. I am often surprised at how little it would take to make them happy.
It also makes it very easy to develop a strategy.
In sitting down with one of my clients (he has a restaurant), I asked him what he would like to see me do to help his business. He said that if I could fill his restaurant to capacity one or two nights a month - nights that are traditionally slow nights - then he would be thrilled.
"Filled to capacity" - in this case - means 67 people.
So, I got to work.
- I contacted several local businesses and churches, offering them a place to hold meetings.
- I did the same for local groups.
- Also worked social media and worked with his mailing list.
I booked a Ladies' meeting once a month and a local board games group once a month.
Needless to say, the client is happy.
I like doing it this way because the expectations are very clear, and working backwards from the goal makes it very easy to develop a plan of action.
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Justin Chaschowy -
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ShayB -
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danielkanuck -
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ShayB -
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