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The Real Deal Offline Series: Here's The HUGE Disadvantage To PLR That No Guru Will Tell You...

by Chris Rivers
5 replies
Hey Guys & Gals,

Over the years, just like many of you, I've bought a ton of PLR and now I'm even selling my own PLR, but one question has been nagging me in the back of my mind.

Is a buyer of plr content really qualified to be classified as a expert on the subject?

Most plr guru's will tell you that buying the plr will make you a expert. Heck, I've even (incorrectly, I might add) regurgitated that same line.

But just the other day, I got a pm from a buyer of my plr offer that made me realize that believing (or telling someone else) that simply buying plr will make you the expert is not entirely true.

It would probably be more true that prospects will view you as the expert if you have professional content like books, video's, reports etc.

Yes....I know. It seems obvious AFTER it was pointed out to me. And I guess I knew that subconsciously, but I never verbalized it until the other day.

So I've come to the conclusion that while you may own the plr, you don't own the knowledge until (at a minimum) you have read it, digested it and have gotten some real world experience applying the plr or at least have gotten some serious training on the plr content.

Now, that I'm going strong in the offline niche, I realize that it's even more dangerous for anyone to re-sell PLR or market with the plr they bought "as-if" they are the expert, but in reality they can't truly perform the services as touted or deliver the results as promised.

So, what should you do if you really don't know the information in the plr and are uninterested/not motivated enough/can't find the time to master the content?

The truth is, regardless of what plr sellers are saying, you should do some real deep soul searching and figure out if you want to be the kind of person who hooks people in with promises and possibly won't be able to get the job done.

My solution....just make sure that you really know the information in any plr content that you buy, so if you have to implement the information in the plr offer, you will be able to actually fulfill the promises listed in your ads.

Thanks,

Chris
#deal #disadvantage #guru #huge #marketing consultant #offline #offliners #plr #real #series
  • Profile picture of the author danielkanuck
    If your PLR is good, it's good. Obviously you want to modify the content to make it seem 100% unique, but i think a great way to add value to a PLR is to add your own personal flair to it. You shouldn't be discouraged if you own the PLR content. You could even write a 100% new course and give away the PLR content as an audio. Transforming your PLR in this way could lend credibility to your knowledge on the subject.
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  • Profile picture of the author Steve Solem
    Hey Chris,

    All good points here and I think what's key is how someone intends to use any PLR they're buying.

    If you're putting together a blog with plr content and hoping to make money by selling advertising on the blog or selling a clickbank product, or the PLR product itself, that's one case where you don't personally need to know the info inside and out.

    If however you're buying PLR to help establish yourself as any kind of SEO, web design, sms marketing expert etc... and you expect people to buy those kinds of services from you, then you'd be a fool not to know the material inside and out.

    Even if you're outsourcing the actual work of web design, seo or marketing help etc... you need to at least know enough about the subject to be able to have a conversation with your prospect about it and determine the best solution for them.

    Cheers,

    Steve
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  • Profile picture of the author danielkanuck
    If PLR information products isn't your cup of tea, you could also PLR hard/physical products. I saw this the other night when i went to the Huddle House.
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  • Profile picture of the author Bruce NewMedia
    I guess it never occurred to me someone would buy PLR and assume by doing that, it would make him or her an expert? Isn't this more a case of presenting themselves as an expert ...or a 'pretend' expert on purpose?
    _____
    Bruce
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    • Profile picture of the author notionphil
      Originally Posted by brucerby View Post

      Isn't this more a case of presenting themselves as an expert ...or a 'pretend' expert on purpose?
      Well said.

      To the original poster, you may have a bit of 'intentional blindness' here...it's pretty obvious that owning the rights to present a document on any topic, or even reading that document, doesn't make you an expert in any way, shape or form.

      You own a dictionary, you can buy the rights to reproduce it, are you a linguistics expert?

      It's sad that the words 'expert' and 'guru' are thrown around so much in IM communities that we have to question whether reading a single document propels one to such status. Let's go back to our dictionary for a second and look up a word which is seldom used here.

      Student - n. One who learns.

      That's what reading a document makes one into, if they're paying attention.

      My two cents....Phil
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