Building an offline business and creating a team

by 47 comments
Hey WF, I have just recently jumped into the world of offline marketing and I am ready to go full force into it. I have overloaded on information on this forum on what to offer businesses, and at first I was just looking to target small businesses with no websites and offer them web-design, but then I thought, well the real money is going to lie in marketing for these businesses so that is where I am at now.

I want to create a marketing package that I can sell to these businesses and I am not sure how to build this package. I am also basically looking to outsource most of the work but I need to make sure I still am profitting, but here is a list of what I want to offer:
  • Web design for businesses with no website.
  • Monthly Maintenance of their website
  • Facebook Fan Page
  • SMS marketing
  • Video Marketing
  • Google Place ongoing service
And that is all I have thought of so far, but my biggest problem is that I do not know how to offer these packages when I am not fully educated on each of these, and as I said I am looking to outsource most of the work, and I am looking to build a long term team of people, so where should I go to start building this team? If possible, I would like to work with people here on WF more than anything, but first I need to figure out how exactly to approach my leads with this.

Any and all tips and advice is welcome and greatly appreciated, thank you.
#offline marketing #building #business #creating #offline #team

  • Profile picture of the author cshilling22
    Originally Posted by jtlucas2511 View Post

    Hey WF, I have just recently jumped into the world of offline marketing and I am ready to go full force into it. I have overloaded on information on this forum on what to offer businesses, and at first I was just looking to target small businesses with no websites and offer them web-design, but then I thought, well the real money is going to lie in marketing for these businesses so that is where I am at now.

    I want to create a marketing package that I can sell to these businesses and I am not sure how to build this package. I am also basically looking to outsource most of the work but I need to make sure I still am profitting, but here is a list of what I want to offer:
    • Web design for businesses with no website.
    • Monthly Maintenance of their website
    • Facebook Fan Page
    • SMS marketing
    • Video Marketing
    • Google Place ongoing service
    And that is all I have thought of so far, but my biggest problem is that I do not know how to offer these packages when I am not fully educated on each of these, and as I said I am looking to outsource most of the work, and I am looking to build a long term team of people, so where should I go to start building this team? If possible, I would like to work with people here on WF more than anything, but first I need to figure out how exactly to approach my leads with this.

    Any and all tips and advice is welcome and greatly appreciated, thank you.
    I am in the process of doing the exact same thing. Maybe we should talk? I have two other angles that I am using that you did not mention as well.
  • Profile picture of the author jtlucas2511
    Add me on skype: jt2511
  • Profile picture of the author KenB
    I think I may have the solution for both of you. I've been doing offline marketing for quite some time and I've found proven ways create an autopilot income from local businesses and clients. I've added you on Skype.

    Talk to you soon,
    Ken
  • Profile picture of the author jimevee
    I've been in the merchant services industry for 7 years I just started offering my current clients most of these additional services as a way to generate additional revenues and help decrease churn(as merchant account are starting to become commoditized) as well as a way to get my foot in the door with new merchants. However I've been thinking about starting a JV with some of the other offliners here where as they can add in merchant services to their offering to help them close more deals and earn additional monthly residuals(anywhere from $15-$100/mo depending on the monthly credit card volume of the client)from the merchant services end without doing any of the work. This can work with both your new clients as well as your existing clients. If anyone is interested please let me know. This is real easy money for you.
  • Profile picture of the author sdentrepreneur
    Hello JT

    That is a pretty good start. What about Google/Yahoo/MSN/Bing PPC?
    Might want to consider some Blogging and Banner Advertising as well.
  • Profile picture of the author mikeyespo
    Ken B add me to skype , would like to discuss the offline with you.

    Mike Esposito trenton , nj
  • Profile picture of the author cshilling22
    Originally Posted by jimevee View Post

    I've been in the merchant services industry for 7 years I just started offering my current clients most of these additional services as a way to generate additional revenues and help decrease churn(as merchant account are starting to become commoditized) as well as a way to get my foot in the door with new merchants. However I've been thinking about starting a JV with some of the other offliners here where as they can add in merchant services to their offering to help them close more deals and earn additional monthly residuals(anywhere from $15-$100/mo depending on the monthly credit card volume of the client)from the merchant services end without doing any of the work. This can work with both your new clients as well as your existing clients. If anyone is interested please let me know. This is real easy money for you.
    I am very interested. Thank you.
  • Profile picture of the author jtlucas2511
    Jimevee I am interested as well, and Ken are you sure you added me on skype? jt2511

    Thanks sd, I also added you on skype.
  • Profile picture of the author jimevee
    Sounds good guys lets chat and start brianstorming....I'm jimevee on Skype
  • Profile picture of the author nelsonbiglar
    I think I'd like talk with you guys too. I'm trying to put together a "city" wide concept offering the same services you've listed, among others.

    I've put together a pretty simple wordpress design system from a naked theme but may need some photoshop designers to minimize my time. I can do the photoshop design but would rather "sell" the jobs really. I can provide hosting, since I have hosted websites for years as a reseller.

    I have a couple jobs paying me monthly right now but really want to ramp it up to get more monthly residuals going. I've got some good ideas so I can share in the developments...

    I have lots of ideas and could use some partners to work with...

    skype - mitchcoweb
  • Profile picture of the author jtlucas2511
    Just added you nelsonbiglar
  • Profile picture of the author Alex Tran
    Keep in mind that small business owners don't know or care about the techno part of internet marketing. SMS, video marketing, Wordpress, etc. mean very little to them. They are interested in one thing:

    >> How to get customers consistently and at a low acquisition cost per customer.

    The funny thing is that we as internet marketers want the same thing. So put yourself in their shoes and figure out what is really needed to get them more customers.

    Then create a package that takes care of that problem. If you believe in the package that you created, then it becomes a lot easier to "sell it" to your client. Your client will believe in what you have to say and "buy" the package as-is because you told them that it will get them more customers.

    Typically, I find that Google Places and an optimized Wordpress site gives the best return on investment. I also kick-start a campaign with some PPC. Facebook may be hot and sexy at the moment, but it requires a lot of manual labor to build up and maintain a following. This usually eats into your profitability if your client is not willing to help with the social media.

    A word of warning. Website design can be a beast and kill 100% of your profitability. Here is why: While most client's eyes glaze over when you talk about SEO and link-building, they become overly energetic when you talk about website design. Since the beauty of the design is subjective, you may never be able to please the client with the look of the website. So limit yourself via your contract to XX number of revisions.

    Good luck to you and your venture.
  • Profile picture of the author jtlucas2511
    Alright guys, I have had several people interested in building this team with me, and would like to really get this going.

    My skype is jt2511

    I am looking for:
    - Cold Caller
    - Web designer, nothing hard just some simple wordpress designs or premade template site.
    - SEO expert on and off page
    - And if you have some other service that would be useful, feel free to contact me.

    I hope to hear from some of you soon.
  • Profile picture of the author techlover
    Originally Posted by jtlucas2511 View Post

    Alright guys, I have had several people interested in building this team with me, and would like to really get this going.

    My skype is jt2511

    I am looking for:
    - Cold Caller
    - Web designer, nothing hard just some simple wordpress designs or premade template site.
    - SEO expert on and off page
    - And if you have some other service that would be useful, feel free to contact me.

    I hope to hear from some of you soon.
    I do some stuff you might need, PM me.
  • Profile picture of the author Adrian John
    Do you plan to offer mobile websites to your clients. Maybe we can work together on this one.Just let me know
  • Profile picture of the author F33NY
    I was thinking the exact same thing but just didn't know where to get a team assembled. Well Lookie here...
  • Profile picture of the author jtlucas2511
    Yes sir, I plan on offering mobile website design. And guys right now I am mainly looking for a cold caller, so if anyone is interested please add me on skype. Thank you
  • Profile picture of the author Steve Solem
    You can find most of the info you're looking for here on the forum or with some quick searches in google.

    There's also lots of good PLR guides and videos available on the forum that'll help educate you about these things and also give you something to use to promote your services to clients.

    If you're still looking for some website or mobile site design help, let me know and if we can do something together I've got plenty of PLR material I've written myself about many web related topics.

    Cheers,

    Steve
  • Profile picture of the author F33NY
    @Jt whats your skype?
  • Profile picture of the author jtlucas2511
    Hey Steve, actually I still am looking in all areas, so if you could add me on skype, that'd be great.

    and my skype is jt2511

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