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Mobile marketing, what's the big deal?

by Supafly
8 replies
I'm intrigued, but admittedly ignorant about mobile marketing.

What are the best resources to learn how to use mobile phone marketing for clients?

I have clients that are very visible in search. They rank well regardless if the consumer is searching from a computer or from their Google App on their phone. Isn't that mobile phone marketing?

I understand that you can send text message ads, but that requires a list just like in email marketing, right?

I know Google also sells boost ads specifically for phone searches.

So the advantages as I see them are paid Boost or Adwords ads, organic mobile search and text ads (that require a list).

What else am I missing here?

Regards,
Dino
#big #deal #marketing #mobile #mobile phone #mobile phone marketing
  • Profile picture of the author BillyBacklinks
    hey, this is something that im just branching out into and really learning the ropes too. another warrior on here JodiB is running a webinar this sunday on mobile marketing, might be worth looking into that.

    as and when i get any experience ill be sure to share
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  • Profile picture of the author henryfayols
    i know that anyone can get the information on any topic searching on google.Google gives many ads. for mobile... so you don't think that its a marketing through
    the medium ads.
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  • Profile picture of the author tdorland
    Originally Posted by Supafly View Post

    I'm intrigued, but admittedly ignorant about mobile marketing.

    What are the best resources to learn how to use mobile phone marketing for clients?

    I have clients that are very visible in search. They rank well regardless if the consumer is searching from a computer or from their Google App on their phone. Isn't that mobile phone marketing?

    I understand that you can send text message ads, but that requires a list just like in email marketing, right?

    I know Google also sells boost ads specifically for phone searches.

    So the advantages as I see them are paid Boost or Adwords ads, organic mobile search and text ads (that require a list).

    What else am I missing here?

    Regards,
    Dino
    It's the future! People are increasingly using their phones in buying decisions, and they almost NEVER leave the house without it. It is the ONE place businesses know they can almost always contact their customers, and the one place that is getting more and more technologically advanced in order to help their customers buy from them more easily!
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    www.RiseMobile.net - Your FULL SERVICE mobile marketing partner for SMS, Mobile Websites, Smart Phone Apps, and Mobile Appointment Reminders
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  • Profile picture of the author cshilling22
    Originally Posted by Supafly View Post

    I'm intrigued, but admittedly ignorant about mobile marketing.

    What are the best resources to learn how to use mobile phone marketing for clients?

    I have clients that are very visible in search. They rank well regardless if the consumer is searching from a computer or from their Google App on their phone. Isn't that mobile phone marketing?

    I understand that you can send text message ads, but that requires a list just like in email marketing, right?

    I know Google also sells boost ads specifically for phone searches.

    So the advantages as I see them are paid Boost or Adwords ads, organic mobile search and text ads (that require a list).

    What else am I missing here?

    Regards,
    Dino
    Regular sites are super hard to navigate on a phone. Sites that are customized for mobile have a large advantage.

    SMS campaigns have higher open rates and you do not have to wait for someone to be by a computer or worry about a spam folder. The information is sent and read instantly.

    I am in San Diego as well and would be interested in talking with you.
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    Get your FREE e-book, Learn and Lead: 2 Simple Steps to Ignite Performance.
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  • Profile picture of the author jdwolfe
    I understand that you can send text message ads, but that requires a list just like in email marketing, right?

    Yes it does. The list will be provided to you by your clients...have them use table tents or hand out flyers with their receipts.

    These will have information on them so they will be able to subscribe using your client's keyword, thus building a list so you will be able to send them text messages legally on your clients behalf.

    Hope this helps.
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  • Profile picture of the author scotth
    I have a SMS platform I get text messages for 0.029 and I sell for 0.070 I build my own list and rent my list out to business owners for a price. I do think that building a clients own digital list is best...But I am testing the market here in San Francisco with the night clubs targeting club goers...

    Build the list out to 500 before you start renting it out.
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    Based in Costa Rica Living my life on my terms a expat lifestyle and traveling the world at will. Time Freedom is True Freedom!

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    • Profile picture of the author myob
      It is a very big deal. Companies are frantically getting sites optimized for the mobile phone market. And besides just SMS texting and voice broadcasting, there is a rapidly growing subset for NFC (Near Field Communications) for paying for hamburgers and latte to consumer products, airline tickets, movies, etc. This is getting huge.
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  • Profile picture of the author tpw
    If you can get consumers on a targeted list of SMS recipients, you can push a button to send a message and see an almost immediate return on investment in your clients' stores around town.

    Imagine if you will...

    "Join us for dinner tonight at TGIF, and we will give you a free drink with dinner. Just present this message to the waitress."

    "Save $5 on 50 lb bag of dogfood. Today only. Present this message to the cashier."

    "Save 50% on a service call during May. Tell our dispatcher about this message to get discount."

    Very literally, if you have consumers on a SMS list, you can help your clients print money in 25 words or less.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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