The real difference between a text and an email
I get this question all the time in my business. What's the difference between a customer getting a text, or an email. In reality, nothing.
The real difference though is in the psych of the consumer. To most of us a text message is more personal than an email and that is why texts get opened at a rate of 90%+ as opposed to a lesser email open rate.
I don't know how long this will last but I know that trends have held steady on this for about eight months now.
I have done email marketing in the past and now into sms full time and am currious if this is holding true for others in this line of work. I can only speak to my clients who are finding far greater results marketing with sms than they are with email.
The real difference though is in the psych of the consumer. To most of us a text message is more personal than an email and that is why texts get opened at a rate of 90%+ as opposed to a lesser email open rate.
I don't know how long this will last but I know that trends have held steady on this for about eight months now.
I have done email marketing in the past and now into sms full time and am currious if this is holding true for others in this line of work. I can only speak to my clients who are finding far greater results marketing with sms than they are with email.