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Best marketing book you've read

by scottuga44
55 replies
I am constantly educating myself and want some suggestions to add to my collection. I am currently focused on marketing for small local businesses. My main focus is on SMS, but use some other channels as well.

So what is the best marketing book you recommend?

Thanks, Scott
#book #marketing #marketing book #read
  • Profile picture of the author alanborcic
    NO BS series from Dan Kennedy
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  • Profile picture of the author Steve Solem
    Hey Scott - In my book, you can't go wrong with just about Dan Kennedy or Jay Abraham when it comes to exceptional marketing thoughts and strategies.

    Jay's "Getting everything you can out of all that you've got" should be required reading for anyone considering marketing their own business or providing marketing help to other businesses.

    Cheers,

    Steve
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    • Profile picture of the author Bruce NewMedia
      Originally Posted by Steve Solem View Post

      Hey Scott - In my book, you can't go wrong with just about Dan Kennedy or Jay Abraham when it comes to exceptional marketing thoughts and strategies.

      Jay's "Getting everything you can out of all that you've got" should be required reading for anyone considering marketing their own business or providing marketing help to other businesses. Cheers,Steve
      Have to second that. Jay's book is petty much the best I've read on this topic.
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    • Profile picture of the author Paula Mae
      Originally Posted by Steve Solem View Post

      Hey Scott - In my book, you can't go wrong with just about Dan Kennedy or Jay Abraham when it comes to exceptional marketing thoughts and strategies.

      Jay's "Getting everything you can out of all that you've got" should be required reading for anyone considering marketing their own business or providing marketing help to other businesses.

      Cheers,

      Steve
      If you are on Jay's mailing list, he just a couple weeks ago sent the "Getting everything you can out of all that you've got" book out as an ebook (pdf) to his list. It is an excellent book. Not sure if he also put it on his website but might be worth a check.
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  • Profile picture of the author Dr Dan



    One of my all time favorite that I got in audio format as well is "How to Win Friends and Influence People" by Dale...How to Win Friends and Influence People" by Dale...

    Also "The Tipping PointThe Tipping Point " By Malcom Gladwell


    And "The 21 Irrefutable Laws of LeadershipThe 21 Irrefutable Laws of Leadership " By John C. Maxwell


    These are just a few that really stood out for me over the years. I have read hundreds of book and countless hours of audio books and seminars.
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    • Profile picture of the author popgals
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      • Profile picture of the author Dr Dan
        Originally Posted by popgals View Post

        thanks for the recommends , they are so great .
        Your welcome and I forgot to mention a newish book by Gary Vaynerchuk that brought me back to my mission called "Crush It!" Its an Amazing book.

        I got the audio version since he has more content in that.


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    • Profile picture of the author highave1
      Originally Posted by Dr Dan View Post




      One of my all time favorite that I got in audio format as well is "How to Win Friends and Influence People" by Dale Carnegie


      Also "The Tipping Point" By Malcom Gladwell


      And "The 21 Irrefutable Laws of Leadership" By John C. Maxwell


      These are just a few that really stood out for me over the years. I have read hundreds of book and countless hours of audio books and seminars.
      Yes, It's well, I read before that. thanks for recommendation..
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  • Profile picture of the author umairsheikh2002
    The Tipping Point The Tipping Point " By Malcom Gladwell
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  • Profile picture of the author KLaAz0r
    there are almost no good ebooks on IM., because how do you make the most in IM? sell and IM book.. simple but killer flipping secrets is a really good one~!
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  • Profile picture of the author jrobconsult
    Bill Glazer " Outrageous Advertising"
    Dan Kennedy of course
    and like to suggest anyone who is serious about becoming an offline marketing consultant to read books by Alan Weiss.
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    • Profile picture of the author butcher57
      Originally Posted by jrobconsult View Post

      Bill Glazer " Outrageous Advertising"
      Dan Kennedy of course
      and like to suggest anyone who is serious about becoming an offline marketing consultant to read books by Alan Weiss.
      Great book! I completely agree with you!
      I've read very interesting stuff of Doc. Joe Vitale as well, he's a little bit crazy but his books are really good!
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      • Profile picture of the author richard20111
        The Ultimate Sales Letter is my choice, I've heard lots of people choose this Book.
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  • Profile picture of the author Alimar
    Tipping point is excellent as is how to make friends and influence people.

    I would as add magic words that bring you riches by Ted Nicholas
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  • Profile picture of the author Saito
    "Business Model Generation"

    It's not a strictly marketing book, and does not drill down into skills like copywriting and campaigns, but filled in a lot of pieces for me on choosing and understanding your market and their needs, and designing a product, campaign, and business model around them.

    I feel like we overlook the big picture stuff sometimes in search of details, which certainly have their place, too.
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  • Profile picture of the author Dexx

    My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) [Paperback]

    Claude Hopkins (Author)

    Amazon.com: My Life in Advertising and Scientific...Amazon.com: My Life in Advertising and Scientific...
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  • Profile picture of the author danielkanuck
    The Ultimate Marketing Plan by Dan Kennedy. I had my cousin read it from front to back, and questioned him on every single marketing idea in the book. It comes in paperback and can be found on Amazon, and most local bookstores.
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  • Profile picture of the author absolutelee
    I would have to second the votes for Dan Kennedy and Dale Carnegie. If you're helping business with social media, any of Gary Vaynerchuck's two books are really good, too. I'm reading The Thank You Economy, now, and it rocks.
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  • Profile picture of the author TJ Rose
    A very simple A to Z marketing plan book is Duct Tape Marketing by Jon Jantsch. I like the way he explains his theory, gives examples, and them gives you actionable items.
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    • Profile picture of the author marciayudkin
      I strongly recommend MILLION DOLLAR CONSULTING by Alan Weiss. This book has stood the test of time. The author is extremely smart and savvy about how to deal with clients, and his advice applies whether you are working with tiny local firms or multinational corporations.

      Marcia Yudkin
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      • Profile picture of the author jrobconsult
        Originally Posted by marciayudkin View Post

        I strongly recommend MILLION DOLLAR CONSULTING by Alan Weiss. This book has stood the test of time. The author is extremely smart and savvy about how to deal with clients, and his advice applies whether you are working with tiny local firms or multinational corporations.

        Marcia Yudkin
        Alan Weiss is the " Albert Einstein" of consulting
        "How to Establish a Unique Brand in the Consulting Profession" is an eye opener also.
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  • Profile picture of the author Jody_W
    I'd start with Dan Kennedy, and this book specifically: No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
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  • Profile picture of the author Joshyybaxx
    Anything by Kotler
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    =)

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  • Profile picture of the author ronyrichard
    Best marketing books that i have read are as under:
    1. Buyology : How Everything We Believe about why We Buy Is Wrong.
    2. BRAND sense.
    3. Winning.
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  • Profile picture of the author danielkanuck
    The Ultimate Sales Letter by Dan Kennedy is awesome. I used to read it everyday in the morning before i went to work. It's that good.
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  • Profile picture of the author cherry_b
    hmmm - read this thread and downloaded "How to Win Friends and Influence People".

    Sometimes I think we are all TOO full of information, simple principles like this are probably way more powerful than any technique you'll find anywhere.
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  • Profile picture of the author alcymart
    Anything by Dan Kennedy is a must read here.

    Bernard
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  • Profile picture of the author Qamar
    The SILENT SALESMEN By Mitch Carson. A good book I highly recommend.


    Qamar
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    • Profile picture of the author Gaz Cooper
      Originally Posted by Qamar View Post

      The SILENT SALESMEN By Mitch Carson. A good book I highly recommend.
      Qamar
      I had Lunch with Mitch Carson yesterday he is a great guy and very knowlegable not read his book as yet but will for sure make a point of it after our lunch meeting.

      Gaz Cooper
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  • Profile picture of the author Marvin Johnston
    Joe Sugarman is another marketer that hasn't been mentioned yet. Triggers is an excellent book giving the emotional reasons that people buy.

    Marvin
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  • Profile picture of the author jonhylever
    dan kennedy series is the best series.


    Marvelou and great books.
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  • Profile picture of the author Clyde
    This -> CA$HVERTISING
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  • Profile picture of the author olakh
    I suggest to you read book of Magic Words That Bring You Riches by Ted Nicholas.I think it is good for you.
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  • Profile picture of the author Lilwarrior
    I really liked "make your own luck"
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  • Profile picture of the author alabama
    Some of Ebooks available in online, you can go through from online.
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  • Profile picture of the author Fuze
    Instant Autopilot Cash by Stevie Dempsey. That's the best one I've ever read.
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  • Profile picture of the author Ant Marshall
    Seriously... This book changed my life.

    Influence: The Psychology of Persuasion:...Influence: The Psychology of Persuasion:...
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  • Profile picture of the author SlfMastery
    Originally Posted by scottuga44 View Post

    I am constantly educating myself and want some suggestions to add to my collection. I am currently focused on marketing for small local businesses. My main focus is on SMS, but use some other channels as well.

    So what is the best marketing book you recommend?

    Thanks, Scott
    Jay Abraham has some great tips. Check out his free youtube videos to get some ideas.

    I don't know if this can be applicable to offline stuff but Travis Sago has a pdf out. Just google "bum marketing mindset vol " and it should be the first result.
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  • Profile picture of the author sue ayinde
    John Jantsch's "Teaching Your Business to Market Itself" is a very good Book for increasing the knowledge about the Marketing strategy.Just Go for it.
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  • Profile picture of the author toto83
    "Cashvertising" by Drew Eric Whitman is my favourite...so far.

    Another book I've found valuable is "Advertising secrets of the written word" by Joseph Sugarman
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    [DELETED]
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    • Profile picture of the author Walter Parrish
      Master Key System by Charles Haanel

      Many of the Great's have read and worked with this system. Including those who later went on to write their own LOA books.
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  • Profile picture of the author AndrewCavanagh
    Steve already mentioned it:

    "Getting everything you can out of all that you've got" by Jay Abraham.

    I have several of Jay's VERY expensive courses.

    Most of the information from those courses that cost $5,000 to $10,000 each is in that $20 book Getting everything you can out of all that you've got.

    It's hard to go past that kind of value.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author copywrite1988
    anything by warren buffet
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    • Profile picture of the author Lee M
      Agreed, mentioned above.

      Here are 2 books that I'm constantly reading again and again.

      "Getting everything you can out of all that you've got" by Jay Abraham.

      "The Irresistible Offer" by Mark Joyner.
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  • Profile picture of the author newbizideas312
    I really liked Cashvertising. Talks about how we buy with emotion first, and logic later. Awesome book
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  • Profile picture of the author CEOArob
    12 Month Millionaire was the first book that got me into direct response marketing.

    That was definitely the best because it broke down every litttle nuance about marketing.

    Even though it's mainly relying on direct mail, the principles are ageless.
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  • Profile picture of the author MIB Mastermind
    Jay Abraham's Mr X Book is awesome.

    Don't expect to get this on Amazon as this cost several hundred dollars.

    Exceptional no the less.
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  • Profile picture of the author anukants
    I have also read a great book..
    The Tipping Point " By Malcom Gladwell
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    • Profile picture of the author CEOArob
      Originally Posted by anukants View Post

      I have also read a great book..
      The Tipping Point " By Malcom Gladwell
      I loved blink also,

      but tipping point definitely made a great read.

      Now I know not to grow my organizations to over 129 people in the same building...(or whatever number it said)

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  • Profile picture of the author AlexTee
    The Ultimate Sales Machine By Chet Holmes
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  • Profile picture of the author Gotham
    A favorite of mine: INFLUENCE by Cialdini.
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  • Profile picture of the author Retziki
    It's difficult to choose only one as the best.
    One book every marketer needs to read is " Scientific Advertising" by Claude Hopkins.
    It's a public domain classic written in 1923.
    i downloaded it after watching a video with David Ogilvy saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times".
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