The type of business that I think will not survive for long
As some of you might be following, one of the latest hot topics in the offline marketing forum is mobile web design and development. A lot of things have been discussed on the popular thread started by scotth, and lots of different opinions were shared. A lot of warriors started successfully selling mobile websites in that time.
So, basically mobile web design is the act of designing a mobile friendly website for a person or business. It is no different than a regular website design in concept although there are some differences in detail.
When the mobile wave started, a number of businesses popped up offering mobile websites, via premade templates or custom design, for a monthly hosting fee up to $39/mo. And I believe some of them made a good deal of money. From my point of view, this is something unacceptable.
No business owner would be willing to pay a monthly hosting fee for the mobile version of their website if they knew they didn't have to. (Some of the business owners might not mind paying a monthly fee even if they knew they don't need to, and I am not talking about them because I can say nothing.)
And I believe as soon as a business owner realizes that, he would get angry and stop using that service. Wouldn't you? And marketers like me will do their best to educate business owners about what they actually need and what they don't. Which will also make their (mobile site+hosting providers) job really difficult to survive.
So, the type of business that I think will not survive for long is the one that exploits the illiteracy of others. No difference from an affiliate marketer who sells a totally unhelpful product to his visitors.
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Fernando Veloso -
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