Using Local Help To Get Local Leads
I know it's fashionable to employ marketing and production assistance overseas.
Outsourcing in these countries is usually cheap and sometimes good.
While the prices can be excellent, I've found a lot of communication issues and there never seems to be any relationship developed....maybe some marketers are better at this 'long distance' email/Skype only method, but I've been doing something different..
One year ago I placed a simple flyer in two local colleges. The flyer announced I was looking for a part-time work-at-home assistant, someone with a computer/internet experience and maturity...why maturity?...because it might weed out the kids and I knew there were plenty of adults in college today.
Result: I ended up getting a mom who only lives a few blocks from me!..that part was unexpected. Yes, I pay her more than what I'd probably be paying someone in Thailand etc....but there are advantages I didn't expect.
Communication is easy compared to folks from different cultures. Her writing is recognizable as American-style English, and (this is big)....she has helped me get new local clients!...
She travels in different circles than me, but in the same geography. She's given me leads, businesses she knows and/or has relationships with, keeps me abreast of new store openings. In general she acts as another set of eyes and ears. That's proving to be very valuable.
As an aside, I'll add that some areas are still hurting from this economic downturn. ...it just seems to me that anything we can do to support local folks and local businesses, is good business, too.
_____
Bruce
Estate Sales San Antonio
POWER LETTERS Get Offline Appointments
These Email Templates Land You Great Clients!
Estate Sales San Antonio
POWER LETTERS Get Offline Appointments
These Email Templates Land You Great Clients!
Estate Sales San Antonio
Deliver Bigger.