SMS Text Marketing
It's great that this new 
(over 10 years old in the UK and probably everywhere else) technology is being explained to small business owners who aren't using it effectively, but I haven't seen anyone talk about the Opt Out Law which is a legal requirement in the UK and carries a £5000 fine if you break it.
Texting 'Dessert' to 123456 for a free dessert for example does not mean in any way, shape or form that I want you to text me in the future about anything.
If you look at any TV ad or Newspaper ad there is always the legal disclaimer about 'you are agreeing to receive future texts from xyz etc etc. If you want to stop them text STOP to the Originating number.'
How many of you are explaining that to the small restaurant owner and making sure your table top has that written on it at the bottom and that the first text back to a consumer who does text has the STOP option in it?
Because none of the examples I have seen on this forum show that, or even explain it. I imagine US has similar laws.
Dan
PS: I'm the guy who has just had coffee with a Vodafone Commercial Director so the above is not just something I have made up.
(over 10 years old in the UK and probably everywhere else) technology is being explained to small business owners who aren't using it effectively, but I haven't seen anyone talk about the Opt Out Law which is a legal requirement in the UK and carries a £5000 fine if you break it.Texting 'Dessert' to 123456 for a free dessert for example does not mean in any way, shape or form that I want you to text me in the future about anything.
If you look at any TV ad or Newspaper ad there is always the legal disclaimer about 'you are agreeing to receive future texts from xyz etc etc. If you want to stop them text STOP to the Originating number.'
How many of you are explaining that to the small restaurant owner and making sure your table top has that written on it at the bottom and that the first text back to a consumer who does text has the STOP option in it?
Because none of the examples I have seen on this forum show that, or even explain it. I imagine US has similar laws.
Dan
PS: I'm the guy who has just had coffee with a Vodafone Commercial Director so the above is not just something I have made up.
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Seantrepreneur -
Thanks
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