Best Intro For Cold Calling

by sjohn 36 replies
What is the best and most successful introductory line you use when cold calling offline clients, to prevent a potential customer from hanging up so that you can atleast get your message across.
Say you're offering to create them a website for example.
#offline marketing #calling #cold #intro
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  • Profile picture of the author iamchrisgreen
    There's loads... one thing you may want to try out is 'pattern interrupting'. These people get calls all day, so don't sound like a cold caller.

    This is all about the tonality in your voice, but that will come with time.

    For example:

    Them: "Hello, XYZ company"
    You: "Hey, this is Chris, have I caught you at a bad time?"

    (If they say no, then you have softened the call...)

    OR try brutal honesty...

    Them: "Hello, XYZ company"
    You: "Hey, this is Chris... look, this is a cold call, I hate making them... but could I have 30 seconds of your time to see if what we offer can help you guys get more clients?"

    (If they say yes, you have created a no pressure call, they may have some empathy and you get to pitch whatever your pitching...)


    Does that help?
    • Profile picture of the author NicheHound
      Awesome!

      Those are definitely going in my swipe file.

      I know what you mean about the tonality thing. Some people you just can't help to listen to even when you know they are cold calling you.

      Thanks!

      Originally Posted by iamchrisgreen View Post

      There's loads... one thing you may want to try out is 'pattern interrupting'. These people get calls all day, so don't sound like a cold caller.

      This is all about the tonality in your voice, but that will come with time.

      For example:

      Them: "Hello, XYZ company"
      You: "Hey, this is Chris, have I caught you at a bad time?"

      (If they say no, then you have softened the call...)

      OR try brutal honesty...

      Them: "Hello, XYZ company"
      You: "Hey, this is Chris... look, this is a cold call, I hate making them... but could I have 30 seconds of your time to see if what we offer can help you guys get more clients?"

      (If they say yes, you have created a no pressure call, they may have some empathy and you get to pitch whatever your pitching...)


      Does that help?
    • Profile picture of the author sjohn
      Thanks, thats great advice.
    • Profile picture of the author Pestew
      Originally Posted by iamchrisgreen View Post

      There's loads... one thing you may want to try out is 'pattern interrupting'. These people get calls all day, so don't sound like a cold caller.

      This is all about the tonality in your voice, but that will come with time.

      For example:

      Them: "Hello, XYZ company"
      You: "Hey, this is Chris, have I caught you at a bad time?"
      (If they say no, then you have softened the call...)

      OR try brutal honesty...

      Them: "Hello, XYZ company"
      You: "Hey, this is Chris... look, this is a cold call, I hate making them... but could I have 30 seconds of your time to see if what we offer can help you guys get more clients?"
      (If they say yes, you have created a no pressure call, they may have some empathy and you get to pitch whatever your pitching...)


      Does that help?
      Beautiful examples, love it!

      “Pattern interrupting”...fascinating subject, I have heard how powerful a physiological tool that is. Is that using some type of NLP?

      Would you mind elaborating a little on what you mean “tonality in your voice”?

      Thanks for the thought provoking input, Chris!
    • Profile picture of the author Doug Terry
      Originally Posted by iamchrisgreen View Post

      There's loads... one thing you may want to try out is 'pattern interrupting'. These people get calls all day, so don't sound like a cold caller.

      This is all about the tonality in your voice, but that will come with time.

      For example:

      Them: "Hello, XYZ company"
      You: "Hey, this is Chris, have I caught you at a bad time?"

      (If they say no, then you have softened the call...)

      OR try brutal honesty...

      Them: "Hello, XYZ company"
      You: "Hey, this is Chris... look, this is a cold call, I hate making them... but could I have 30 seconds of your time to see if what we offer can help you guys get more clients?"

      (If they say yes, you have created a no pressure call, they may have some empathy and you get to pitch whatever your pitching...)


      Does that help?
      If you have to cold call then the 'pattern interrupting' method sounds interesting. It is along the same lines of the 'knock the prospect off their feet' approach with an unexpected statement. The only thing i would do differently would be to not ask for the time but instead tell them i have something that help them get more customers or whatever it is you are offering.
  • Profile picture of the author Bruce NewMedia
  • Profile picture of the author supernal
    I just came up with this one on the spot, and feel like it may not work at the time, but you'd be surprised at it's success rate, and the people that do listen to you will listen to you more seriously.

    "Can we just be honest for a second? My name is -- I represent --, I think you should -- because -- and this is why".

    Just be straightforward, give the critical information, and trust the customer to realize the worth of your product. For this reason, you shouldn't sell what you feel is an inferior product.
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  • Profile picture of the author Terellk
    This is how I get past the gatekeeper:

    1. Hello, how’s it going?

    Are you in charge of your company’s website? Who is?

    Alright can I speak to… “name”

    2. Hey how’s it going? I was hoping you can help me out. I'm with "XY Marketing" and I was looking at your website and wanted to know if you are the best person to talk to about some research we just did for your company.
    • Profile picture of the author Neil M
      I have had success by just saying "yeah hi I need to speak with the person who handles your advertising and marketing" Usually they will say oh that's so and so and either pass you on or tell you that they are busy or not there. So then I always so "ok no problem, is there a good time to call back?' Make a note of it. When you call back you will have the name of the person you need to talk to and know that they are available. Then you can just jump right into your pitch.

      The other way it can go is they say yes may I ask who's calling and you just your name from your company name, nothing else. That way it sounds like it's something that person will need to hear about. The gate keeper is there to keep sales people out but they don't know who every business and person are that actually have good reason to be calling, so as long as you act like your supposed to talk to them they won't question you.
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  • Profile picture of the author JackHomes
    Great advice.
  • Profile picture of the author scarab
    Good information, thanks to all.
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  • Profile picture of the author james96
    I have had training on how to communicate with clients(even prospective ones) on phone. Your voice is important. Preparation on what to say is even more. Psychologically, your posture and appearance influence your phone communication with clients. All these factors affect your success in the cold calling intro and getting the business.

    Get yourself dressed up, sit down and place your note pad on the table before you as though you are calling from your office. Pick up your phone and begin your call with confidence(afterall you are calling to add value). Make sure your voice is professional(remember you are not on phone with your wife). How you greet is also important. What do you do when someone on the other end greet you professionally as "very good morning sir"? Of course you will respond positively. In that case your chances of being rejected is low. After greeting, introduce yourself and your company(very important) and then go on with your presentation.
  • Profile picture of the author rcaffrey
    Oh I wish this tread was longer - some great advise.

    I confess I do not like cold calling although I have done it and got reasonable success in previous businesses.

    A while ago I was helping start this company who hired in pro trainers for the cold calling. First rule after preparation was to smile on the phone as it changes your voice. Also remember the purpose of the call. If it is to make an appointment then that is all you do - closing the sale and being successful is to get the appointment nothing more - if they ask for more detail you can say that you will explain that fully when you see them. Remember to make a note of any question they asked.

    Once you meet them they are more ready for you to sell to them. Likewise if you just want to sent them a report and need their e-mail address that is what you do and again say the e-mail should make things a lot clearer or answer that.

    If you have trouble getting out of a fearful or negative mindset stand on table to call to change prospective - do it naked if alone - it will take your mind off the brain chatter that stops so many.

    To your success.
    Ray
  • Profile picture of the author ebizman
    Don't cold call, it's a complete waste of time IMO...I wasted thousands on an inhouse telemarketer, with crap results.
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    ...I love cold calling.

    • Profile picture of the author sjohn
      Thanks to all for providing feedback.
      It is really great information.
    • Profile picture of the author Mwind076
      Originally Posted by ebizman View Post

      Don't cold call, it's a complete waste of time IMO...I wasted thousands on an inhouse telemarketer, with crap results.
      There is a thread you should read...http://www.warriorforum.com/offline-...aste-time.html

      I've said my peace there, and so have others.

      Bottom line is, I can guarantee it wasn't the callers fault, it was yours. Why would you spend thousands of dollars on someone that wasn't producing after the first week or two?

      Go read that thread and then if you still feel it's the telemarketers fault let me know.

      I'd be happy to prove you wrong.
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  • Profile picture of the author Seanjtucker
    I love the info
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