200 Business Owner and Real Estate Agent Emails- Most Efficent Use of Them?

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I've obtained a list of 200 business owner and broker emails through a current client of mine when I asked if he knew anyone else who needed offline marketing services.

I'm wondering what's the best way to email them? Offer building a website/ updating a website, consulting, offline marketing, affiliate marketing, etc...

Even though I don't expect a high response rate even if I get 10 responses to for web dev or marketing that would be too much work for me to manage and I'm not entirely comfortable with outsourcing it now.

Would hourly consulting or putting an affiliate link in the email be a better route to go in? From experience with previous clients you can do an unexpected amount of work for them that takes up a lot of your time or take time away from other clients. I'm trying to make money "offline" in the most efficient and least stressful way possible. What's the best way to go about this?
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