This strategy will definitely bring you money and kick start your business in the short term irrespective of whether you are struggling or never really made money online as yet.
Groupon is a daily deal site that promotes local business. They have millions of potential customer names in a database and they will promote your business for you. As a small business owner this is the hottest marketing strategy you can use to promote your business if done correctly.
Here is the story…
A friend of mine has an offline business in Chicago. It is literally two weeks old and he planned on opening three brand new locations in Chicago.
He wanted to run a Groupon promotion to get clients, but wanted to knock the ball out of the park and really explode his offline business.
He asked for my help.
Now before I tell you how we crushed it for him online, I wanted to say this. I did this as a favor to one friend. My primary focus for making money online is selling amazon and other affiliate marketing products. Now I have a ton of clients asking for my help.
The point I want to make here is that if you follow what I share with you, you can literally start making and earning a good living consulting with small business owners.
I am going to show you how.
Before we go any further, here is what we accomplished for my friend.
He runs a series of offline fitness boot camps. We filled up all his boot camps with paying clients.
When we ran the Groupon promotion for him we ended up with 905 people who bought the deal. It is not the highest number, but certainly in the top 5% in this market segment.
Here are the results:
See the red circle above? 905 people paid $40 for the deal. There were some refunds and not everyone will take the deal. Groupon is paying him 50% of the 905 deals sold. We have currently converted around 300 people from this deal that are paying $97 a month for a 12 month contract. You do the math on how profitable this could be.
My friend was ecstatic with the results. He graciously paid me $9,000 for my help.
Now he is sending me a ton of clients to do the same for them and getting referrals on a consistent basis.
I am not even looking for more work; now I only take on clients that have high margins and are willing to pay me 50% of their Groupon commissions. I will consult with them for a week and set up everything if I know I will make at least $10000 for my efforts.
Here is how we did it:
Groupon is a traffic and conversion machine. They have their own traffic and will promote most offline businesses for you and your clients. Also they are the best at conversions. The way the site is designed allows these great conversions to occur.
Here is how I consulted with my friend and helped him crush it-
1. I ran Facebook and Google ads to the Groupon page to drive a ton of traffic. I did not rely only Groupon itself.
2. A week before the campaign, we started promoting heavily on Facebook. We sent messages and told people on his fan page that were about to run this special promotion. Hint…If you are a consultant, this is what you can do for the client to help them become successful.
3. We built a ton of online buzz for this Groupon deal.
Now, here is where I really helped my client turn this into real hard cash-
Once a client bought the Groupon voucher, we sent them to a special website which we set up. We gave them instructions on how to claim their voucher and more importantly collected all their information immediately. This is where most small business owners drop the ball on this.
We also ran a free trial offer and asked people to sign up for a $1 for an upsell package. In this way, we collected their credit card information and we automatically rebilled them after the first month was over.
Finally a week after the Groupon promotion, we ran another special promotion to all those who bought the service. We offered a voucher of slightly higher value for their friends and family and we had a 9% conversion rate.
Right now we have database of hundreds of new clients as well as the ability to promote them and their family on a monthly basis.
So I literally took my entire online skills and knowledge and applied this with an offline business using Groupon.
My client is set to earn over $333,000 for his new locations this year alone in recurring billings.
Now you may be wondering how this applies to you and how you can make money from it.
It is really simple actually. I am helping a friend build a consulting business with this right now.
Here is how you do it-
Step 1. Look at the Groupon promotions run in your local city every day. Just sign up to Groupon and check for the companies that are not receiving a lot of clients from it.
Either send them a message or call them up and tell them you can help them crush it online with Groupon. You live in their city so it will be easy to contact them. If not, hire someone to make calls for you or write postcards or direct mail pieces to this business.
You can also tell them that they only pay you when they make money from with Groupon.
I would suggest calling them up, if not send them an email. If you want to make money you need to be aggressive and contact these companies.
Step 2. For those companies that are making money with Groupon call them up and congratulate them and tell them they doing an awesome job. But then go on to say that you can help upsell these clients to remain loyal customers and also make their Groupon campaigns profitable for them.
This is what small business owners struggle with; they do not know how to make these Groupon campaigns profitable.
This is so hot right now that most businesses are willing to listen to you. Also, once you are successful in your first campaign you will start to see referrals without the need to actually seek out new clients.
I know this is a very long post, but I wanted to share this latest innovative marketing strategy with you. Small businesses need help to get clients and turn this into a profitable lead generation system.
I just shared with you my high level strategies that I applied. There are a ton more tips and tools that you need to implement to get real results.
Being a Groupon consultant to small businesses positions you uniquely, allows you to get results immediately so you can show proof to clients. You get paid for your work and end up building long term business relationships.
Your mission, should you choose to accept it, is to find one client planning to run a Groupon promotion and help them.
You will never look back….
Now I have created an entire system of how to help the client crush it with Groupon, the tools, upsells, emails etc. Everything I used to help my client build an awesome sales funnel and get results.
Post your questions below and I will do my best to help share these resources and tips with you.
Oh and if you like this kind of content just let me know by hitting the like button.
Thanks and I look forward to sharing more with you soon.