How I Used Groupon To Make $9k for A Weeks Work As A Small Business Consultant

Profile picture of the author Neil V by Neil V Posted: 06/05/2011
This thread is all about how to become a small business ‘Groupon’ consultant to local businesses and get paid to make your clients happy.

This strategy will definitely bring you money and kick start your business in the short term irrespective of whether you are struggling or never really made money online as yet.

Groupon is a daily deal site that promotes local business. They have millions of potential customer names in a database and they will promote your business for you. As a small business owner this is the hottest marketing strategy you can use to promote your business if done correctly.

Here is the story…

A friend of mine has an offline business in Chicago. It is literally two weeks old and he planned on opening three brand new locations in Chicago.

He wanted to run a Groupon promotion to get clients, but wanted to knock the ball out of the park and really explode his offline business.

He asked for my help.

Now before I tell you how we crushed it for him online, I wanted to say this. I did this as a favor to one friend. My primary focus for making money online is selling amazon and other affiliate marketing products. Now I have a ton of clients asking for my help.

The point I want to make here is that if you follow what I share with you, you can literally start making and earning a good living consulting with small business owners.

I am going to show you how.

Before we go any further, here is what we accomplished for my friend.

He runs a series of offline fitness boot camps. We filled up all his boot camps with paying clients.

When we ran the Groupon promotion for him we ended up with 905 people who bought the deal. It is not the highest number, but certainly in the top 5% in this market segment.

Here are the results:



See the red circle above? 905 people paid $40 for the deal. There were some refunds and not everyone will take the deal. Groupon is paying him 50% of the 905 deals sold. We have currently converted around 300 people from this deal that are paying $97 a month for a 12 month contract. You do the math on how profitable this could be.

My friend was ecstatic with the results. He graciously paid me $9,000 for my help.

Now he is sending me a ton of clients to do the same for them and getting referrals on a consistent basis.

I am not even looking for more work; now I only take on clients that have high margins and are willing to pay me 50% of their Groupon commissions. I will consult with them for a week and set up everything if I know I will make at least $10000 for my efforts.

Here is how we did it:

Groupon is a traffic and conversion machine. They have their own traffic and will promote most offline businesses for you and your clients. Also they are the best at conversions. The way the site is designed allows these great conversions to occur.

Here is how I consulted with my friend and helped him crush it-

1. I ran Facebook and Google ads to the Groupon page to drive a ton of traffic. I did not rely only Groupon itself.

2. A week before the campaign, we started promoting heavily on Facebook. We sent messages and told people on his fan page that were about to run this special promotion. Hint…If you are a consultant, this is what you can do for the client to help them become successful.

3. We built a ton of online buzz for this Groupon deal.

Now, here is where I really helped my client turn this into real hard cash-

Once a client bought the Groupon voucher, we sent them to a special website which we set up. We gave them instructions on how to claim their voucher and more importantly collected all their information immediately. This is where most small business owners drop the ball on this.

We also ran a free trial offer and asked people to sign up for a $1 for an upsell package. In this way, we collected their credit card information and we automatically rebilled them after the first month was over.

Finally a week after the Groupon promotion, we ran another special promotion to all those who bought the service. We offered a voucher of slightly higher value for their friends and family and we had a 9% conversion rate.

Right now we have database of hundreds of new clients as well as the ability to promote them and their family on a monthly basis.

So I literally took my entire online skills and knowledge and applied this with an offline business using Groupon.

My client is set to earn over $333,000 for his new locations this year alone in recurring billings.

Now you may be wondering how this applies to you and how you can make money from it.

It is really simple actually. I am helping a friend build a consulting business with this right now.

Here is how you do it-

Step 1. Look at the Groupon promotions run in your local city every day. Just sign up to Groupon and check for the companies that are not receiving a lot of clients from it.

Either send them a message or call them up and tell them you can help them crush it online with Groupon. You live in their city so it will be easy to contact them. If not, hire someone to make calls for you or write postcards or direct mail pieces to this business.

You can also tell them that they only pay you when they make money from with Groupon.

I would suggest calling them up, if not send them an email. If you want to make money you need to be aggressive and contact these companies.

Step 2. For those companies that are making money with Groupon call them up and congratulate them and tell them they doing an awesome job. But then go on to say that you can help upsell these clients to remain loyal customers and also make their Groupon campaigns profitable for them.

This is what small business owners struggle with; they do not know how to make these Groupon campaigns profitable.

This is so hot right now that most businesses are willing to listen to you. Also, once you are successful in your first campaign you will start to see referrals without the need to actually seek out new clients.

I know this is a very long post, but I wanted to share this latest innovative marketing strategy with you. Small businesses need help to get clients and turn this into a profitable lead generation system.

I just shared with you my high level strategies that I applied. There are a ton more tips and tools that you need to implement to get real results.

Being a Groupon consultant to small businesses positions you uniquely, allows you to get results immediately so you can show proof to clients. You get paid for your work and end up building long term business relationships.

Your mission, should you choose to accept it, is to find one client planning to run a Groupon promotion and help them.

You will never look back….

Now I have created an entire system of how to help the client crush it with Groupon, the tools, upsells, emails etc. Everything I used to help my client build an awesome sales funnel and get results.

Post your questions below and I will do my best to help share these resources and tips with you.

Oh and if you like this kind of content just let me know by hitting the like button.

Thanks and I look forward to sharing more with you soon.
#business #consultant #groupon #local business #small business

  • Profile picture of the author Boston Joe
    Boston Joe
    Wow, awesome tips. Thanks a lot, I may have to look into this.
  • Profile picture of the author Jayden Rivers
    Jayden Rivers
    Woah, awesome man, this is a really different new spin on local business!
  • Profile picture of the author Boston Joe
    Boston Joe
    Quick question: Is the $1 upsell the same upsell that you are charging the $97/mo?
  • Profile picture of the author jr1228
    jr1228
    This is an amazing strategy, Neil! I have sent you a PM.
  • Profile picture of the author andrewpgpg
    andrewpgpg
    This is amazing! It never comes to my mind that Groupon is taking a whopping 50% of the sale price for every coupon sold. But hey you did a very well job in turning those one time customers into recurring ones!

    Thanks for sharing this.
  • Profile picture of the author RajaRajan
    RajaRajan
    excellent post! i like this and i know a few people who could benefit. would you care to make a WSO or something with more details on stuff that you will be doing or that you are doing already?

    thanks
  • Profile picture of the author Kevin AKA Hubcap
    Kevin AKA Hubcap
    Originally Posted by andrewpgpg View Post
    This is amazing! It never comes to my mind that Groupon is taking a whopping 50% of the sale price for every coupon sold. But hey you did a very well job in turning those one time customers into recurring ones!

    Thanks for sharing this.
    Its important to look at GroupOn and similar sites as a lead generation tool. Between the reduced selling price and GroupOn's cut there's not much profit in the initial sale.

    Companies that offer multiple lessons/sessions can really benefit.
  • Profile picture of the author sbucciarel
    sbucciarel
    Now that was an informative post. Thanks for sharing that.
  • Profile picture of the author dark witness
    dark witness
    great idea and thanks for sharing this info and idea.
  • Profile picture of the author Dan Ellenwood
    Dan Ellenwood
    Thank you! Very valuable information.
  • Profile picture of the author Neil V
    Neil V
    Joe

    when you do a groupon promotion, groupon does not give you the list of people who bought your vouchers or their contact information. You have to wait for the client to initiate contact first

    So what we did was a $1 upsell after the bought the voucher to capture their information and then immediately we had three levels of immediate upsells after that.

    The $1 was a requirement for them to claim and use their voucher. We had to do this to build our own database but more importantly a list of buyers

    If you have more questions i can explain the psycology behind it. Thanks for the question
  • Profile picture of the author Neil V
    Neil V
    Originally Posted by RajaRajan View Post
    excellent post! i like this and i know a few people who could benefit. would you care to make a WSO or something with more details on stuff that you will be doing or that you are doing already?

    thanks
    My pleasure

    let me know if you have more questions. i would be happy to help in any way i can
  • Profile picture of the author clnrdr64
    clnrdr64
    Thanks Neil,That was great info and I appreciate it. I know one person using Groupon but I didn't realize it could be such a valuable tool. I will definitely be looking into it.

    good stuff
  • Profile picture of the author Kal Sallam
    Kal Sallam
    Valuable information here and a sound offline/online marketing strategy.Highly appreciate it!
  • Profile picture of the author jaybaker
    jaybaker
    Take note everyone... This is war room style info being shared here... Props to ya Neil for the killer info!
  • Profile picture of the author Tsnyder
    Tsnyder
    Originally Posted by Neil V View Post
    Joe

    when you do a groupon promotion, groupon does not give you the list of people who bought your vouchers or their contact information. You have to wait for the client to initiate contact first

    So what we did was a $1 upsell after the bought the voucher to capture their information and then immediately we had three levels of immediate upsells after that.

    The $1 was a requirement for them to claim and use their voucher. We had to do this to build our own database but more importantly a list of buyers

    If you have more questions i can explain the psycology behind it. Thanks for the question
    How did the upsell process work? Does Groupon allow you to link to
    the upsell page from the ad... or from the thank you page? How did
    you get the buyers from the Groupon sale to your upsell page?

    Thanks...

    Tsnyder
  • Profile picture of the author sociallid
    sociallid
    wow! Thanks alot for all the info!
  • Profile picture of the author Steve Faber
    Steve Faber
    Originally Posted by andrewpgpg View Post
    This is amazing! It never comes to my mind that Groupon is taking a whopping 50% of the sale price for every coupon sold. But hey you did a very well job in turning those one time customers into recurring ones!

    Thanks for sharing this.
    Great post! There is always a new way to make money, isn't there?

    That 50% Groupon fee one reason I would target moderately expensive (and up) service businesses for this. Their hard costs are lower because they don't have to buy product. That means they can afford to pay your consulting fee. They will also want to get recurring customers and will pay for them.

    Other businesses, such as restaurants or even expensive retailers, have fairly thin margins, so they can't really justify paying you 50% of their after Groupon money. Many such businesses are already complaining they're losing money on Groupon promotions because of the company's 50% fee.
  • Profile picture of the author Oggyoi
    Oggyoi
    Thanks for the info.
    I guess this would also workwith any Groupon clones such as Social Living etc.
  • Profile picture of the author safe as houses
    safe as houses
    Would this work in the UK.

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