content for local site

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Hi WF newbie here !!

I have local keyword I would like to target, but not too sure about how much content to put on site and what type.

The site is already indexed by google and it is on the 2nd page. It is a basic one page site with all the onsite optimisation.
The thing is I don't think I have enough content/words on the front page and this might be holding my site back.

The top site for my keyword isn't even optimised for my particular keyword aswell

Can somebody advise on what types of content I should put on the site and do one page sites rank well anymore.
#content #local #site

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