Everybody talks about Up-Selling, but here's and Idea...
I always hear people talking about up-selling, but sometimes that doesn't always work out to your advantage. A lot of times when you try to up-sell people they automatically think that you're just trying to squeeze more money out of them (which is somewhat true lol). This can cause people to become suspicious and weaken your perceived credibility. You might even end up losing the sale that you had originally thought you had!
But anyway, I said that to say that why don't you just offer what you want in the beginning and then "down-sell" ,so to speak, if it doesn't work out?? What I mean is instead of starting off with one service and trying to up-sell 5 more, start off with 6 as a special priced "Super Bundle". Show them what each individual service would cost so they could see what an incredible deal they would be getting. Tell them how each of the services is good on its own but the effect only multiplies when they are working together. Just really sell the price point and advantage of having all of the services working together.
However, let's say they don't want or can't afford all of the services for the bundle pricing. Now you can break them down and offer them individually for what seems like Peanuts! Of course all of the individual prices were "jacked up" a little to add to the value "special bundle", but also to give yourself some wiggle room to negotiate if they chose not to take advantage of the bundle. And you can tell them they can always get the other services later at the discounted price if they ordered today.
This method is all about building trust and perceived value. By working with the client on the price and being willing to break the services down to cater to them you're building a more personal relationship. They see you as trying to help them as opposed to just wanting their money.
Like I said this is just theory, but I think I'm going to test this out soon. Sorry for the long post, just thought I would share. Feel free to weigh in!
Jean Paul a.k.a AdwordsMogul
PHPDevelopers.net - Top of the range PHP developers
⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
Jean Paul a.k.a AdwordsMogul
PHPDevelopers.net - Top of the range PHP developers
⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )