BBQ Restaurant Marketing Ideas???

by rolltide 25 replies
I emailed a bunch of places this morning about mobile websites. A BBQ restaurant with numerous local chains emailed me back. He already does email marketing and FB. The owner wants to know what other kind of marketing can I help him out with. Any ideas?

Thanks,
Chris
#offline marketing #bbq #ideas #marketing #restaurant
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  • Profile picture of the author Jeremy Raglin
    The question you should ask him is how often does he do email marketing and FB marketing? Many business owners are not doing enough and you could charge him a monthly rate for online marketing on FB, Twitter, email marketing, article marketing, backlinking etc.
  • Profile picture of the author somacorellc
    Text message marketing, twitter marketing, Google Places creation/ranking, organic SEO ranking, mobile website creation, web hosting, sell him digi link doctor for his website, google adwords, facebook ads...


    ya know, just to name a few
  • Profile picture of the author rolltide
    what do you suggest for text message marketing?
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  • Profile picture of the author Chris Cho
    i do the whole package. i hate doing seo & ppc work when their website can't convert.

    traffic + conversion = $$$

    FB should point toward the opt-in and i build a list and build relationship through blog posts and by giving them coupons and send them (especially the ones who didnt join fb yet) back to fb.

    you're not here to sell him a quick service. tell him you would want to really work on the whole package and help him dominate his niche and outrank all his competitors.

    ]hope that helps
  • Profile picture of the author Nick Surran
    Text message marketing would be ideal. With email marketing and FB already in place, he should be able to build a pretty large SMS list pretty quickly by sending his CTA to text into a short (or long) code to his email list and putting it on FB and all over his other marketing materials.

    As far as what to suggest for text message marketing, there are numerous threads with some great information. It's hard to sum it all up here, but look for SMS posts from Steven Carl Kelly and IAmNameless, I've learned a lot from them (and from others, of course).

    I've been researching providers for months, made a decision to go with Lime Cellular's white label, and I have started contacting potential clients and local JV partners today. If you'd like a verbal crash course on what I've learned, PM me and we can find a time to talk on the phone if you'd like.
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    • Profile picture of the author Joelrunner
      Another quick and easy strategy would be a "local dumb keyword" strategy. You could simply have them pick a budget, and charge a percentage of whatever they spend.
      1. Set up 2 local keyword campaigns. 1 in search, and 1 in content network. & Drive traffic to a page on their site allowing them to print off a coupon for their restaurant. (Better yet, make sure the coupon expires that week.)
      2. Target "dumb" keywords like "restaurant", "restaurants", "bbq", etc. and DON'T include location modifiers. Instead, do step #3.
      3. Geotarget ONLY the local areas your client serves.
      It's super-easy to set up, and they'll know you sent that traffic every time someone redeems that coupon.

      If you want more clarification on that suggestion, I flesh out that process in a 3-part webinar I did with Perry Marshall at NewbiePPC.
  • Profile picture of the author MaxReferrals
    I know he does FB, but contests with table tents might work well with this crowd.
    I've seen some major chains do this.

    One idea is a ltd contest, submit your own special BBQ combo plate.
  • Profile picture of the author ADukes81
    Have him run a Customer Appreciation Day where he supplies all food/drinks. That will get people talking and that is exactly what you want, you want to create "buzz" for the business. Think outside the box.

    Call up the local newspapers and see if they'll promote it the week leading up to it. Use Twitter to do that as well. Twitter can be HUGE for local businesses, if ran properly.

    Have table tents there where they can opt-in to a text list so you're not only telling your customers that you appreciate their business, but you are also building a list.
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  • Profile picture of the author sbucciarel
    Banned
    How about a QR code that goes to a promotional money savings coupon printed in newspapers and magazines that serve his areas?
  • Profile picture of the author MichaelHiles
    What is his goal? What kind of audience is he trying to reach?

    Just blasting out marketing techniques without matching the right channels to the market isn't going to help anyone.

    For example, Baby Boomer men don't widely use QR codes or Twitter.
    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by MichaelHiles View Post

      What is his goal? What kind of audience is he trying to reach?

      Just blasting out marketing techniques without matching the right channels to the market isn't going to help anyone.

      For example, Baby Boomer men don't widely use QR codes or Twitter.
      Well, for them you can just post flyers at all the old folks homes

      I kid ....
  • Profile picture of the author MichaelHiles
    Seriously... flyers are huge for BBQ.

    Bandit signs...

    BBQ is a totally male dominated demographic and tends to run a little older.
    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by MichaelHiles View Post

      Seriously... flyers are huge for BBQ.

      Bandit signs...

      BBQ is a totally male dominated demographic and tends to run a little older.
      I know this is about a restaurant chain, but nothing draws more people in my area than a BBQ cookout competition or even just an outdoor BBQ stand at a public event. As an example, in Reston, VA, the Town Center has free concerts all summer long and things like Octoberfest festivals, etc. All of the Town Center restaurants set up a stand outside on the sidewalks serving their easier to serve meals and it's a blast, with the favorite being from a BBQ restaurant.

      The BBQ competitions in this area are always a huge turnout, even the ones held in Washington, DC, as are an annual BBQ event at a firehouse. Red, Hot and Blue, a well known BBQ restaurant in this area (yummy) makes a show at a lot of events and that can't hurt their business.

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