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How much to charge for Google Place Listings

by hommi_16
25 replies
Hey everyone,

I'm sorry if this has been asked before but I searched and searched and couldn't find!

I have a client that already rents on of my sites on a monthly basis. I have my own reasons for not offering google places initially but now that he has asked I need to give him some info.

How much do you charge for google places listing? Also, do you charge a one time fee only or do you also charge a monthly fee.

Thanks in advance.

Peter
#charge #google #listings #place
  • Profile picture of the author stone2010
    The information i had read before they recommend to charge around $97 per month for google place listing...
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  • Profile picture of the author Big Gee
    I've heard as high as $700 PER MONTH. Thats first page placement, coveted real estate. Like living in a beach front property.
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  • Profile picture of the author Marvin Johnston
    I just did a quick search and came up with a bunch of suggestions. Try the keywords "'google places' charge'. Prices started at about $50.00 or so and went up from there depending on what other services were offered.

    Marvin
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  • Profile picture of the author Mr Kevin
    I usually charge around $450 per month - Or a one time fee of just $1600. Either way, this is a pretty good price compared to the traditional outsource companies out there..
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  • Profile picture of the author mimion
    Hello Peter,
    It depend on your keyword and URL.
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  • Profile picture of the author seomoney
    Industry standard is $1800 setup and between $250 - $450 monthly. You can easily charge more if you live in a big town.
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  • Profile picture of the author warrior realm
    There are several variables that can affect price. If all they want is a "fill-in-the-blanks-claim-my-listing" ... I've seen prices as low as $50 and as high as $1,200 from dirtbags taking full advantage of those with no knowledge. When I start we were charging $149 flat fill for "fill-in-the-blanks-claim-my-listing". And $250 to add 10 photos and 5 videos (created from same photos).

    It all depends on what your customer wants and expects. They're expectations should not be any greater than what you promise. When I first started I NEVER said anything about ranking. I told biz owners that I would get them listed so that if someone Googles their name ... their information would come up!

    If you tell them you're going to get them ranked at #1 for specific keywords or on page #1 ... then you better be prepared to do sdome work. Depending on category and competition, it could be easy or it could be damn near impossible.

    Monthly fees? We started at $149 mth for maintenance (which was basically keep an eye on things and creating a new coupon each month) and we would send a monthly Google analytics type report to show visits etc.

    Hope that helps!
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    • Profile picture of the author hommi_16
      Thanks for all the replies. I guess the price really does vary!
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  • Profile picture of the author intelligente21
    It still depends on what's the quality and how much is the quantity of the competition of your keyword. Anyhow,were you able to take a place on google listings?
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  • Profile picture of the author krikkod
    When it comes to pricing anything it really comes down to this one golden rule:

    - What you can ask for with a straight face

    I don't remember where i heard this from but its completely true - which is why so many people charge so many varying rates.

    Some people have zero confidence in their skills because they are just starting out so they will work on $50 per month or even for FREE. But sure enough, once those newbies get some results for clients they will start charging as much as the big dogs in the game do.

    You also need to make sure you are covering your costs
    - How long it takes you to work on the job (you need to figure out your own hourly rate to create an accurate estimate of this)
    - How much it costs to cover your expenses (e.g to cover your outsource fees plus some profit to pocket yourself etc.)

    So price your service based on:
    - What you are comfortable asking for
    - Covering your costs
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  • Profile picture of the author Andrew Milburn
    Each niche is different. For example if you are doing a Google Place for a one person hair dresser you might have to ask £50.00, then a small amount each month. But if it is a multi -person hair and beauty salon who has high prices you could ask more.

    Again if you are listing accountants you may be able to get more as an up front charge and then monthly fees. It all depends on your area and the niche.

    Also please do not get greedy, yes it may be good at ask £3,000 up front and then £1,000 a month. But you may only get one of those every other month.

    But if you charge £50.00 upfront and then a £25.00 a month fee you will have loads of people.

    Hope this helps
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    • Profile picture of the author DABK
      You'd come across as more of a professional if you created several Google places products, one for the 1-person hair salon, 1 for the 10-perons hair salon, 1 for the 5-attorney firm.

      Doing the same thing and charging different prices can come to bite you in the rear end.

      For the 1-person hair salon, you offer claiming and filling in all the right info in Google places, for $200

      For the 10-person hair salon, you offer the same + some video optimization + 1 press release (written and distributed) for $750

      For the 5 attorney firm, you do what you did for the 10-person hair salon + 50 citations + a mobile site for $1750.

      That way, the attorney can't get pissed of when he finds out you charged the 1st hair dresses $200 only for the same thing.

      First thing you have to do, is determine how much you want to end up with after expenses. Which means you need to know the expenses too.

      Then you create a Google places product package that's worth that much to a group of people who want it.

      Which means you have to have an idea of what your competitors charge (Google them, have them give you a quote) and what your target market values (hair salon owners are more likely to like the idea of a mobile phone than bagel place down the street, for instance).

      Originally Posted by Andrew Milburn View Post

      Each niche is different. For example if you are doing a Google Place for a one person hair dresser you might have to ask £50.00, then a small amount each month. But if it is a multi -person hair and beauty salon who has high prices you could ask more.

      Again if you are listing accountants you may be able to get more as an up front charge and then monthly fees. It all depends on your area and the niche.

      Also please do not get greedy, yes it may be good at ask £3,000 up front and then £1,000 a month. But you may only get one of those every other month.

      But if you charge £50.00 upfront and then a £25.00 a month fee you will have loads of people.

      Hope this helps
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  • Profile picture of the author thehypnoguy
    I would stay in the $199 range just for collecting their Places Page, but their is so much more. There is Yahoo, Bing, YP and so on. I think you will find that those varying prices have to do with just getting the Places Page or a whole package where they get them listed on all the other sites. The variation in the monthly fees depends on the amount of work it will take to get them on page one.

    Page one listing on Google Places is what it is all about. 'So that if people Google your business they will find you' only works when you are on page one. If someone does a Google search and goes to the bottom of the page to go to page 2 they will be on the Organic listings again. In order to go to page 2 of the Places listings you have to click Places on the left sidebar to be in Places search to continue with the places listings. If you aren't on page one then you just aren't on Google are you for the average searcher. The service you are offering is so that they will be found.

    So before you determine the price do some places research and see what you are up against before you quote. If it is competitive it will cost more and take longer, thus more money. The inverse applies to those in non competitive markets. What are you going to do for the business that is already in the 1-3-7 box. Are you just going to go ahead and take their money? I would look for the guy who isn't there he needs your services more.

    Martin
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  • Profile picture of the author MyBizMastermind
    This is great info! Now is there a wso that teaches u the in and outs of google places, yahoo and bing?
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  • Profile picture of the author sdentrepreneur
    If all I am doing is Google Places, its $500 first month and then $250 per month after that to keep content fresh, manage deals, add more directories and citations...
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    • Profile picture of the author AdappMedia
      As a few others have said it really depends on what type of business it is and how hard it will be to show a first page listing.

      Also a monthly fee is difficult to charge if they do not need to update that often. My monthly fee is mostly centered around review management.
      If a client fits a one time fee situation - then I would be in the $3-400 range, but this would also set them up on 20-30 other citation and review sites. It would also depend on what other services of mine they are using as I like to package my stuff together and offer discounts. As well as what is involved in the setup, ie, am I taking photos, videos, creating taglines or anything else like that. Since this is a client of yours already I think $200 would be fair.

      In markets that are really easy to break into I may also charge a little less. I did a 3 minute video showing results for one client you can see here:

      Google Places Example - Adapp Media Forum
      This was an easy market to break into but my client is ahead of The Gap and JC Pennys for the search term "clothing store" as well as some others. She only has an 800 sqft clothing boutique and had no website.

      If I am managing reviews then I would be between $200-$400 depending on how much of my time is involved and what services of mine they used.
      Hope this helped.
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  • Profile picture of the author marcopolo4319
    Well as a rule of thumb i have charged between 400 for a setup, then additional fees for mataining and updating the listings over time.
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  • Profile picture of the author Mickyonlinehost
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    • Profile picture of the author markmax
      Hi,
      In my point of view it should not be less than $700.
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      • Profile picture of the author TimCastleman
        Why don't you look at it at a different way?

        Why not think about it like this - what VALUE does this Google Places have for the business?

        What I mean is having a listing for say an Heating & AC guy usually means a job that could range from $90 to $6,000++

        So if they're listing is number one they could get that much from a SINGLE client.

        So knowing that- what do you think this customers true value is.

        Lets say is $5,000 - then I would go in at about 20% of that and negotiate around that figure.

        Hope it helps.

        Tim
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        • Profile picture of the author Nspire
          Originally Posted by TimCastleman View Post

          Why don't you look at it at a different way?

          Why not think about it like this - what VALUE does this Google Places have for the business?

          What I mean is having a listing for say an Heating & AC guy usually means a job that could range from $90 to $6,000++

          So if they're listing is number one they could get that much from a SINGLE client.

          So knowing that- what do you think this customers true value is.

          Lets say is $5,000 - then I would go in at about 20% of that and negotiate around that figure.

          Hope it helps.

          Tim
          I agree with Tim looking at the client's customer value helps in determining how much you should charge for a Google places listing.
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  • Profile picture of the author Kung Fu Backlinks
    Personally, when / if I deal directly with a business owner, I don't charge so much on the perceived value of a new customer for that business, but rather for the work involved.

    If you're looking at expenses (your time is an expense)... your expenses will not be the same from client to client.

    Proper setup for a G+ local listing is not so cookie cutter that it will be the same amount of work for each business. Niche has a little to do with it, as you want to hunt down niche-specific citation sources, but the biggest wildcard is the website.

    For example, website A is a well-developed website and is easy to optimize for local seo. Website B, on the other hand, is such a hack-job that it's going to take a significant number of hours to optimize it enough for local seo.

    There's no way I'd charge the same for each.

    The number of listings you're doing is only a piece of the puzzle, so I wouldn't base my pricing only on that.

    I would carefully explain to a client the key items that need to be on the website and add that as a variable cost onto the base cost for developing citations, videos, images, social profiles, etc. to further optimize the G+ local listing.

    I would even separate the two tasks into two different contracts, making sure you got paid for the more straight-forward base setup for the G+ local and after that was done, move onto contract 2 to optimize the website.
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    • Profile picture of the author DABK
      Right, price would be different because you wouldn't be doing the same thing.

      My point was, don't charge extra just because they have more money. I mean, go after the ones with more money and get more money out of them. But have a good reason for charging extra. Present it differently, from the beginning.

      Easiest way is with packages that are clearly different.

      Originally Posted by Kung Fu Backlinks View Post

      Personally, when / if I deal directly with a business owner, I don't charge so much on the perceived value of a new customer for that business, but rather for the work involved.

      If you're looking at expenses (your time is an expense)... your expenses will not be the same from client to client.

      Proper setup for a G+ local listing is not so cookie cutter that it will be the same amount of work for each business. Niche has a little to do with it, as you want to hunt down niche-specific citation sources, but the biggest wildcard is the website.

      For example, website A is a well-developed website and is easy to optimize for local seo. Website B, on the other hand, is such a hack-job that it's going to take a significant number of hours to optimize it enough for local seo.

      There's no way I'd charge the same for each.

      The number of listings you're doing is only a piece of the puzzle, so I wouldn't base my pricing only on that.

      I would carefully explain to a client the key items that need to be on the website and add that as a variable cost onto the base cost for developing citations, videos, images, social profiles, etc. to further optimize the G+ local listing.

      I would even separate the two tasks into two different contracts, making sure you got paid for the more straight-forward base setup for the G+ local and after that was done, move onto contract 2 to optimize the website.
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  • Profile picture of the author Kung Fu Backlinks
    $200 is way too little if you're planning on doing a good job for them. If all you're planning to do is 10 images and 5 videos and claim 5-10 business listings, fine... but then are you really even helping them?

    $200 is far too little in my opinion. If you want to do a good job for them, you'll end up earning $5.00 / hour. That doesn't help anyone.
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