What's your estimate on % of consumers who are already "hip to" QR codes?...

2 replies
What % of consumers know what they are, know how to use them, and have a QR reader app already on their phone?

Is that % higher in big cities?

Just wondering.

Also, I assume one can have a QR code that leads to a (particular) youtube vid -- yes?

-- TW
#codes #consumers #estimate #hip to
  • Profile picture of the author fitz10
    I saw an infographic awhile back (so the numbers may skew low here) that indicated 52% of Americans knew what a QR code was. With QR codes on plants at Home Depot and Sears commercials now I'm willing to bet the percentage is now even higher.

    Yes, you can link to a Youtube video with a QR code.
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    • Profile picture of the author myob
      It must be at high enough rate to be attracting major advertisers. Popular magazines often have display ads which include QR codes.
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