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What exactly is Social Media and how can you campaign it?

by joetann
2 replies
The term social media is bounced around all over the place and I often think nothing of it when it is used. However, when it comes to planning and executing a 'social media' campaign for someone, I become bewildered and stuck as to exactly what it is?

May we use this thread to discuss the definition of social media and some methods/concepts to integrate into a campaign.

May we use a specific example, say, web design. How would you go about using social media to grow a web design business?
#campaign #media #social
  • Profile picture of the author Jack Zenert
    My definition of social media is a marketing channel that allows multi-dimensional communication between all stakeholders in a market.

    By using social media as a method of promotion - we are simply enabling or creating the channels as well as putting our input into the discussion.
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    I really hope you are having a super day

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  • Profile picture of the author tpw
    I define social media as a tool where the Relationship is more important than the message.

    That is why mass marketers typically fail with social media, because they are of the false sense that their message is strong enough to tackle any marketplace.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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