Yelp launches it's deal platform on Mobile - your thoughts on the industry's future
Yelp launched their Weekly Deals platform on mobile today. Similar to Groupon and living social it offers weekly local deals. Yelp's user base makes it a strong competitor to Groupon. Right now Yelp is only offering deals in select cities.
Do you think that this will affect the local mobile marketing strategies that seem to be popular on this forum of lately? I know SMS is very different than Yelp's deal platform. But it got me thinking, I need to come up with new ways to try and capture the mobile coupon and deal market. Things are changing rapidly in this industry and major players with venture capital behind them will eventually come on online and start taking some of the pie away.
What our your thoughts about the future of mobile marketing in terms of larger players coming in. And possibly a large player coming into the SMS marketing.
If interested, the link to the article on Techcrunch
Yelp Brings Local Deals To Mobile And Gives Groupon Now A Run For Its Money
Do you think that this will affect the local mobile marketing strategies that seem to be popular on this forum of lately? I know SMS is very different than Yelp's deal platform. But it got me thinking, I need to come up with new ways to try and capture the mobile coupon and deal market. Things are changing rapidly in this industry and major players with venture capital behind them will eventually come on online and start taking some of the pie away.
What our your thoughts about the future of mobile marketing in terms of larger players coming in. And possibly a large player coming into the SMS marketing.
If interested, the link to the article on Techcrunch
Yelp Brings Local Deals To Mobile And Gives Groupon Now A Run For Its Money