Price for Mobile Websites?

by 24 comments
About to start selling mobile websites to get my foot in the door, so:

1) What price should I charge?

2) Or should the price depend on the business?

Thanks in advance!
#offline marketing #mobile #price #websites

  • Profile picture of the author P1
    They are usually in the ballpark of $250+
    Since they are extrememly easy to make but there is still tons of factors only you can decide the price.
  • Profile picture of the author visimedia
    where to sell mobile website, online?
  • Profile picture of the author Jay Moreno
    $250+ depends on client and difficulty... For example is it going to need to function like a full on web app as well... I have had to build extremely complex and dynamic mobile sites integrating it heavily with a cms price was a lot higher then!
  • Profile picture of the author techlover
    Well, I have a potential client in my area that has only one location and has a current groupon bought by 600 people with two days still left.
  • Profile picture of the author Brian F Adams
    For a basic 5,6,7 page mobile website I charge $229.00. If needs are more, than I have charged up to $500+ depending on how much the client needs. You are in business to make money. Dont ever short change yourself. They will pay!!
  • Profile picture of the author mikeyman120
    After reading the big a$$ thread on mobile websites in this offline section I have settled on telling customers that by check the site which will have 6-8 pages will cost $697 but if they pay me by paypal, credit card(into my paypal) or postal money order I will give them a $200 discount of $497.

    I have made over 50 mock up sites for local businesses over the last 2 weeks while getting ready to launch my mobile websites business. I just made an image out of their regular websites images and made a homepage for them and google map with their clickable phone number. All the info I need for the site comes from their regular website unless they have more for me.

    I'm hoping to kill it at the $497 level. I'll soon find out!

    Mike
  • Profile picture of the author Mark_Austin
    For a basic 5 page website $250-300 but if more complex features are required then you will need to charge accordingly.
  • Profile picture of the author Brian F Adams
    Good luck MIkeyman. I sure hope that price level sells for you. Seems a bit high but if it works great. I will then have to raise my prices up!
  • Profile picture of the author Michael William
    I usually charge $215 for a basic site but I am also marketing SMS at the same time. And I often sell mobile sites for $300 up depending on the upgrades...
  • Profile picture of the author alex1king
    250$ for 5 pages
  • Profile picture of the author S3Ware
    If the value of what you deliver (or the pain of not doing it -- i.e., lost opportunity) outweighs the cost, price won't be so much of an issue. Also, I would suggest bundling it with other services that have high perceived value and promoting it as a solution.

    If I am a small offline business owner (and I was for many years) and someone pitched me on a 5-page mobile website that does this, that and the other thing, I would simply shop it around apples-to-apples and find the best deal (if I even thought I needed it).

    However, if someone approached me and pointed out an issue or opportunity I wasn't aware of and then offered a strategic solution that met a specific business need, I would be much more likely to buy.
  • Profile picture of the author IMguy123
    Originally Posted by baib21 View Post

    If the value of what you deliver (or the pain of not doing it -- i.e., lost opportunity) outweighs the cost, price won't be so much of an issue. Also, I would suggest bundling it with other services that have high perceived value and promoting it as a solution.

    If I am a small offline business owner (and I was for many years) and someone pitched me on a 5-page mobile website that does this, that and the other thing, I would simply shop it around apples-to-apples and find the best deal (if I even thought I needed it).

    However, if someone approached me and pointed out an issue or opportunity I wasn't aware of and then offered a strategic solution that met a specific business need, I would be much more likely to buy.

    Great input...that helps change our offering to be more attractive to the prospect
  • Profile picture of the author WillR
    Originally Posted by baib21 View Post

    However, if someone approached me and pointed out an issue or opportunity I wasn't aware of and then offered a strategic solution that met a specific business need, I would be much more likely to buy.
    This is true. You are not in the business of selling mobile websites... you are in the business of helping other businesses get more customers and more money. That's how you need to approach things. They don't care about the HOW they just want the results you can give them.

    Having said that you will need to talk price eventually and my average is $297 for a simple 5 page site. They can add extra pages and the price will vary on how complex those extra pages are. Some customers will want a total custom looking site built and for that I will need to develop the site from scratch and I will charge accordingly.

    Decoy pricing can also work very well. That is, you state some other prices/packages that serve to make the original package you offer seem like an even better deal. So you could offer maybe 3 separate packages:

    Simple Mobile Site (includes 3 pages) - $275
    Standard Mobile Site (includes 6 pages) $397 but on special for $297
    Advanced Mobile Site (includes 10 pages) - $497

    The middle standard package is the one you are trying to sell and you can see how by adding the basic and advanced packages on either side, it makes the middle package seem like an even better deal because now they have something to compare it against.

    I explain this concept in a little more detail here:
    http://www.warriorforum.com/offline-...ould-help.html
  • Profile picture of the author dann12
    The price depends on quality of the url, which includes traffic, alexa rank, pr, etc..
  • Profile picture of the author Chief Naka
    I think everyone on this thread is selling mobile or desktop websites way too low. This industry never calculates into their prices unforeseen circumstances and operating costs that are prevalent in all builds.

    Add in the customer expectations that are usually very high, but alas the sites are usually quoted and sold as "quick builds", again as stated by almost everyone on this thread. The results are broke designers and designer companies and a lot of clients goods were never delivered (i.e. websites).

    Solution, get everyone to think "profits", not pricing according to what everyone else is doing which is pricing according in terms of "time spent to build".

    Design complications (robustness) and overall quality (Google Quality Score acceptable) should immensely affect final pricing.

    Plus the design changes that always come up as the client sees the site come together in real time. My estimations from my own experience indicates most people are selling the sites at 15% of their actual value. Whomever first said "20% markup and I will make money" died dead broke and today anyone that believes that a 20% markup (labor or material cost) is enough to run a business has not owned and operated a business since 1970, especially when estimating total labor and final material costs.

    I will be more than happy to give credentials to back up my assumptions, but only via PM.

    I think and can support mobile sites should be sold for a minimum of $795 - for a skinny site, a mid range for $995, and $1,295 UP if they want it tied into their main site other than by simple links. I always think about selling them a full site or upgraded full site as well, plus SEO, SEM, etc. All "upsells", become monthly recurring revenue!

    If we price ourselves right, then we make money and the client gets what they were "expecting". Over a year or two, the difference in $250 and $1,297 is not "material". With better pricing, you can give a lot of "time" stuff to the client for free. ;>)

    Sorry, "but I digress"...

    You can also give your new clients the option to pay you in monthly payments. This ultimately gives you better business control of your monthly revenue and expenses. $297 per month is a magical number. Then you can get closer to the $1,295 number because you eased the pain to make the decision to buy from you NOW. Customer expectations is the key.
  • Profile picture of the author damasgate
    Offline Warriors, you should be Really listening to Chief Naka

    In my experience, even charging $500 is not worth my efforts and it shouldn't be worth yours.

    You have to take into account:

    1. how much time and money you spent getting this client.

    2. How demanding this client is. This will take up your time and energy. I remember I had a gig up on Fiverr where people expected $100 worth of service $5, people like this EXIST

    3. Does the client contact you often (another issue you have to deal with)

    4. Do they want to meet up more than once?

    5. The back and forth and back and forth. In my experience, my longest web design project took over 6 months (client having company meeting to make any small change), but the average takes about a month to complete.


    So keep these in mind and charge accordingly.

    For me $1000 minimum for a mobile site. $1500 minimum for a website.

    Just ASK with confidence. If a locksmith comes to my door and charges me $100 because I lost my key, then I can easily charge $1000 for a mobile site.

    P.S My outsourcer charges me $90/mobile site and $150/website
  • Profile picture of the author midasman09
    I'm sorry but, seems that everyone here is talking about "One-Time" sales. Sell one...then go hunt another...etc...etc.

    I think in terms of "Sell once - Collect Forever"

    Example: "Tourist Season" will soon be here. Tourists/Travelers are Hungry and (in this day and age) they ALL carry some sort of Mobile Device.

    Get 8 or 10 Hotels to agree to place your 11 x 14 plastic stand on their front desk. On these displays are the words, "Looking For A Place To Eat?"...with pictures of a Pizza and a Steak, Cell Phone, large QR CODE and the words, "SCAN HERE!"

    Then...make a "Restaurant Directory" (Here's an example; http://www.mobisiteindex.com/princeton ) Each restaurant gets a Front Page (which includes Photo, Short Description, Tap to Call button and a MAP) and a Lunch Menu Page and a Dinner Menu Page (Click on "American and BBQ")

    These can easily be sold for $185 SetUp and $185/mo! (20 restaurants x $185 = $3,700 per Month...then go to the next town)

    Don Alm....idea guy
  • Profile picture of the author RRG
    Originally Posted by midasman09 View Post

    I'm sorry but, seems that everyone here is talking about "One-Time" sales. Sell one...then go hunt another...etc...etc.

    I think in terms of "Sell once - Collect Forever"

    Example: "Tourist Season" will soon be here. Tourists/Travelers are Hungry and (in this day and age) they ALL carry some sort of Mobile Device.

    Get 8 or 10 Hotels to agree to place your 11 x 14 plastic stand on their front desk. On these displays are the words, "Looking For A Place To Eat?"...with pictures of a Pizza and a Steak, Cell Phone, large QR CODE and the words, "SCAN HERE!"

    Then...make a "Restaurant Directory" (Here's an example; http://www.mobisiteindex.com/princeton ) Each restaurant gets a Front Page (which includes Photo, Short Description, Tap to Call button and a MAP) and a Lunch Menu Page and a Dinner Menu Page (Click on "American and BBQ")

    These can easily be sold for $185 SetUp and $185/mo! (20 restaurants x $185 = $3,700 per Month...then go to the next town)

    Don Alm....idea guy
    Good luck getting over two grand for THAT.
  • Profile picture of the author Rollmodl
    Here is a helpful link Create a Mobile Website | bMobilized
  • Profile picture of the author djackson
    $400

    package up a mobile website and a simple wordpress site for $1,000

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