A little secret: Your best paying clients are sitting on page 2-5 of google

That is exactly what I keep trying to say to some people. Lots of people are trying to get new clients from some many places, craigslist, yp.com, you name it!

Google delivers perfect leads if you just pay attention! This is why I created my own tool and forgot the rest!

Why are the some of the best clients on Google page 2-5? Because many of them have some semblance of what it means to have an online presence. Many of them have attempted or are still attempting to get ranked higher and have dedicated either time or money or even both to achieving higher rankings.

You have a point but its not valid from my perspective.

Believe it or not, a lot of people dont target these businesses. A lot of people use fancy lists or the yellowpages.

And without giving away the exact things I do and say (it varies), the most important thing I can tell you is you must personalize things the majority of the time.

So must research and get contact name, page # they are on, competition. And when you call "whos in charge of the website? is it john?" Then 'john i noticed you guys have a nice site but its only on page 4 of google. there are 400 searches a month for your services, unfortunatlely page 4 gets none of that traffic. perhaps i can show you a few guys to get some of this traffic!"

If you email, same thing. Subject: "John, noticed the site is on page 4"

You cant just expect to email 500 business with a generic "hello, i noticed you arent on page 1."

There is a mass email strategy thats effective, and i use it, but generally you offer something for free on the front end to get their business.

I'll check out your scraper. Looks interesting.

When sending out the very very specific emails with contact name, etc that is only sent to one business and talks just about them, i would say you can get 1-2 solid appointments for every 30-50 you send. Sometimes better, sometimes worse. thats just appointments. i always get replies and conversations that drag on where eventually they may or may not become a client.

phone calls are a little better but roughly the same. so if you send out a 100 highly targeted and specific emails, you would perhaps lock down 3-5 appointments. This takes time, but could be outsourced.

In my business, i work on many clients daily. On my business, i prospect a few dozen daily.

Well with the way the internet is, i think seo will always be an issue for businesses. The landscape will change, but its not something yet where all businesses know what it is and how it works. I agree big businesses can be good prospects, but 6 or under employees are solid also because they are easy to talk to. Dont have to jump through hoops to reach decision maker.

LOL yes ive tried it, thats why i wrote the post. My very first client when i opened my company was a business that was on page 10 of google. Called him, told him he was on page 10, told him he had a nice site but no one would ever see it, we met, met again, eventually did a $200/mo deal.

If you sent 1000 in 2 weeks, were they all personalized with a contact name and specific page rankings?

or was it just generic stuff to the same business? makes a big difference.

Regardless, if you got 2 new clients in 2 weeks, thats nothing to sneeze about. you are on pace for 52 new clients in a single year. would be a pretty nice business....

my website is in the email sometimes, but i dont really reference it.

I know where your coming from but you've just got to run with whatever strategy you think will work with your particular situation. don't ponder it or second guess the outcome - just do it and keep an eye on the results. Even a half assed attempt will get better results than just thinking about it!