What Do you do to Market your Products offline

13 years ago

Got to say email is working good for me and also if you have the balls to go into local bussiness the % of people that buy when you go and talk to them face to face is HUGE.

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abo28

13 years ago

Originally Posted by Mercury Labs

Got to say email is working good for me and also if you have the balls to go into local bussiness the % of people that buy when you go and talk to them face to face is HUGE.

Email? Isn't that spam? Just asking...

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robd1302 13 years ago

Originally Posted by abo28

Email? Isn't that spam? Just asking...

Email works great for me as well. It's not spam, since it's a direct email to a single business owner about a specific topic. I don't send an email ad to 100,000 people at once saying "BUY MY WEBSITE SERVICES!!!!!". If you take the time to visit the sites of local businesses, find the ones who can truly benefit from your services, and contact them directly, with a genuine invitation to work together to help them, you'll get a decent response.

Over the last several years, I've sent out at least 10,000 individual emails to business owners, and no one has ever complained.

Networking in your area can be huge for getting you word-of-mouth clients as well. I think this is often overlooked.
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tuscan

13 years ago

Originally Posted by Mercury Labs

Got to say email is working good for me and also if you have the balls to go into local bussiness the % of people that buy when you go and talk to them face to face is HUGE.

Mercury Labs,
I agree that emails can be a very effective way to reach businesses.
I'm curious to know how you compile your email list. My YP Scraper was just disables by a weird, evil bot so my well has run dry at the moment and I could use a little help in that department.

Thanks

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Axelcary

13 years ago

Now a Days Mass Media Ads are getting more response if its attractive in presenting a product or service to the customers.

other than that you can also try cold calling, gives you good result.

Thanks
1 reply

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MatthewCrump

13 years ago

Originally Posted by Axelcary

Now a Days Mass Media Ads are getting more response if its attractive in presenting a product or service to the customers.

other than that you can also try cold calling, gives you good result.

i have never tried "Cold Calling" i must try it and see how it goes

Thanks,
Matthew

Thanks
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MarryJosh 13 years ago

I would probably deal with on air promotions such as TV/Radio because it's an effective way to get more business and at the same time I too prefer news paper advertising.
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drum.deborah

13 years ago

The local gym in town sells advertising space on the wall. I made a poster and am up on the wall in 4 different locations around the gym. It works well.

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MatthewCrump

13 years ago

Originally Posted by MarryJosh

I would probably deal with on air promotions such as TV/Radio because it's an effective way to get more business and at the same time I too prefer news paper advertising.

I Have looked into radio seems to be fairly priced i may try it for a little bit

Originally Posted by drum.deborah

The local gym in town sells advertising space on the wall. I made a poster and am up on the wall in 4 different locations around the gym. It works well.

Aound like a great idea i know my gym does the same on there notice board i may have to see how much to do it for a couple of months

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Vrs 13 years ago

Great idea (at gyms) - I never thought of that.
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Michael William

13 years ago

I like direct mail and emails using youtube. The other day I got this karate instructor who called and scolded me because my youtube guy (I hired at fiverr) was obviously reading a script. I said, yeah I paid him to. We both laughed about it and we started talking about SMS. He's on a free trial now. I am sure he will buy becasue I can see he is getting a few new leads a day already from just one sign he put in his place.

I get best results keeping everything low pressure and make it as simple as possible for them to try out. I don't even make them opt in to my list anymore because even that can scare them away. But over all direct mail has worked best for me.

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JonathanGutierrez 13 years ago

Can you give an idea of what kinds of products you are trying to sell offline?
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- MsMotivation1 13 years ago
  
  I primarily use email and direct mail and they both work great for me.
  
  The key is being persistent with whatever marketing method you decide to use and you should see results...
  
  Originally Posted by JonathanGutierrez
  
  Can you give an idea of what kinds of products you are trying to sell offline?
  
  Thanks
  
  1 reply
  
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  Jason Dittberner 13 years ago
  
  The method you use will be partly determined by your personality and what strategy you use for that method. Don't get sucked into the nonsense threads where people argue if cold calling is better than direct mail or better than email. All of them work, if you test enough.
  
  Worry more about being unique/different (types of businesses you call/what you are offering) more than the delivery method. If you are calling plumbers, offering SEO, with the same old tired "I will get you on page one of Google" chin music, you are doomed.
  
  On the other hand, if you pitch a trailer hitch shop, tease them with a quick free offering, and then suggest to meet in person...your chances will be much better.
  
  Then build your business on referrals. That is important.
  
  Thanks
  
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Mercury Labs

13 years ago

just wanted to add cold calling works great as well, i mean you can hire someone to do it if it's not your cup of tea.

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Goldenboy

13 years ago

The easiest way and I would say, an effective way is through the use of technologies. You can posts your products through online, either by video or just jpg form. But offline strategies, going to TV and radio stations are probably the best way and also through newspaper and print ads. For a more "not on your lists" style, you may do it "house to house", either you will present your product directly or simply inform them through fliers. People are always asking for something that will support your product. For example, if you are selling computer parts, regardless if that is a common parts or accessories, customers will always ask you to present some samples of that product. It can be a difficult part if you will just describe and explain your product to your customer verbally. Most of them are making sure that the product is really as is from what you are describing or from what your fliers states.

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Andrew Milburn 13 years ago

As other people have said or hinted at, it all depends.

It depends on where you live in the world, the type of market you are going for, and also the age of the market you are aiming at. You can use one way of marketing or a whole range of ideas. There is no right or wrong way really.

Also it depends on if it is a real product or a service you are selling. But one way I have found that works time and time again is the "Puppy Dog Method".

The Puppy Dog Method is proven in the product area................... Let's say you are selling (or renting) Drinking water fountains to local shops and offices. You can run ad's do telesales and do pitches at networking meetings. You can tell people how good your system is and how it keeps the water cold and fresh, also how your team will deliver new bottles each week, so it is fresh. But that is all say so.

Picture this............................ You go to your local dentist say, and offer a weeks or two weeks free trial of the system. Then they will get to see the process work. Now at the end of week two you go back, and say thanks for letting you trial the system and talk and act as though you are taking it way from them................................. 7 times out of 10 they will sign up there and then.

You have let them try something, that works and is good, they know it works everyone likes it, and they are afraid when it is taken away. This system works for most products and services.

Hope this helps
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MatthewCrump

13 years ago

Thank You all for the Help

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MartinBuckley 13 years ago

I use drop cards, flyers with pull tabs and good old word of mouth, just talking to people and giving them one of my business cards.

Martin
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- iamchrisgreen 13 years ago
  
  One of my main ways of getting clients is to get them to come to a free seminar on SEO, then show them everything they would need to do to get to No.1 on Google.
  
  Then they have a choice. They either do it themselves or get someone (us) to do it for them.
  
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Bayo

13 years ago

I use CDs/DVDs that contains an audio and a video workshop session and leads them from that session to pages online and a toll free number to call.

Because I focus primarily on professional service businesses, it's easy to get them distributed to specific local businesses, owners and locations.

There's a free version and a paid version.

BAYO

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rorymcmeekin 13 years ago

The good old fashioned business card can be given an electronic twist by developing an app for your business.
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- T.R. McCarroll 13 years ago
  
  Originally Posted by rorymcmeekin
  
  The good old fashioned business card can be given an electronic twist by developing an app for your business.
  
  Rory...can you give us an example?
  
  T.R.
  
  Thanks
  
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Chris Rivers

13 years ago

Hey,

I have to agree with Bayo on this one. Free audio cd's or books are working really well right now.

More importantly, if you don't have a system that can work consistently, then you will eventually run out of leads regardless of what strategy you're using.

Originally Posted by Bayo

I use CDs/DVDs that contains an audio and a video workshop session and leads them from that session to pages online and a toll free number to call.

Because I focus primarily on professional service businesses, it's easy to get them distributed to specific local businesses, owners and locations.

There's a free version and a paid version.

BAYO

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aduttonater

13 years ago

Human billboard. Holding signs with my advertisement on it at busy intersections. This is my next approach.

Usually just fliers and word or mouth works best for me right now.

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DH5

13 years ago

I appreciate the tips from everyone!

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razerlycosa71

13 years ago

for me the best way to do is to advertise it through internet, because almost all of us depends on the internet when we want to find something.

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paigelee

13 years ago

email and blog commenting

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Hogard43

13 years ago

Hi..
The way I used for off line marketing or traditional marketing is news paper advertisement, organized seminar, Tv and video promotions etc....

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blillard

13 years ago

I remember one time I was at a taco truck and I just asked a guy if he had an business and he said yes. I then went on to tell him that I do web sites and marketing for offline businesses. The thing is at the time he was sold already but when he had asked for a business card I had none for him as I was not even in the offline business yet just testing it out to see how I would approach a business owner with a proposal. I would of had the sale but I lacked the basic which was a business card. I had gave him a cell number but I feel a I needed more of a professional look plus I was in my PJ's lol. The thing I git from that was that all you have to do is strike a conversation or small talk and ease it as he will more than likely ask what you do for a living. My lessoned learned was GET BUSINESS CARDS. I wrote my number down on a napkin which I'm sure he used to clean his face with lol. So my advise would be to just get out there and speak to people with mouths we were given and use the gift of gab.

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sparro 13 years ago

LinkedIn is a great resource for finding daily clients
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RKCastillo

13 years ago

I know people who have made a great business out of post cards sent to businesses. Right now I am really in to networking. I go to as many networking events as I can. Other than that, e-mail is the cheapest. The one that seems to work the best for me is to continue to blog and add quality content to my sites.

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mjbmedia

13 years ago

Positioning, position yourself over time as the expert in your local or national area as THE person who knows most and has highly effective strategies to get the most from the internet/ mobile / offline etc for their clients businesses.

Use local media , host seminars, get out speaking to as many business groups and industry sectors as you can, choose your networking events carefully to appeal to your chosen level of business people , look to JV with businesses that share your client/ prospect base , basically each time your output your messages you want them read/heard by hundreds at a time rather than 1-1 each time .
The 1-1 comes when strategies come into play and get more specific and decent money changes hands