Some questions about public relations

1. A few weeks for non-urgent news, could be a sooner a small community newspaper.

2. Depends on the newspaper, most places accept email these days.

3. Is this a regional story or one that would be of universal interest?

4. Charge what you're worth. I don't do ala carte pricing so I can't comment.

here is a link you can ask mark he is a cool guy who does those kinda jobs he will have all your answers http://www.warriorforum.com/warriors-hire/344171-hard-hitting-press-releases-w-huge-distribution-your-target-audience-500-reads-guaranteed.html

The timeline depends. I've submitted news releases and had a call back that day and then I've submitted others and not heard back for weeks when they had a different story but needed my expertise.

I've done mostly email releases. Not sure if that is best but I'll typically follow up a release with a phone call if I can find the number. Most newspapers have the email addresses of the right editors or you can simply call the paper and ask how they like to get the release.

The rate you get picked up is in direct relation to the amount of value you can provide the media outlet. Value to them is the least amount of work with the greatest appeal to their audience.

I've never charged for this, just done it for my own business.

Good luck.

I've got some real world experience with press releases, and I'll tell you some of what you can expect. Whether or not your release gets picked up by the press will depend a great deal on the way you write it, which of course is largely dependent on what you're writing about. Remember that publications are looking for newsworthy items and not (what they would consider to be) an advertisement for your client. Oftentimes, this is exactly the opposite of what we want.
Depending on which industry your client is involved in, I would definitely recommend submitting your release to relevant trade journals and not just the local newspaper. You're more likely to get picked up, and their online paper will also get you some link juice. The business announcements in newspapers are typically run once per week.
If the subject of the release is simply an announcement about someone's promotion, or a company expansion, you will probably just get stuck with the rest of the business announcements. If you can figure out a way to spin the announcement into a story, you could contact the business reporter for your local paper work together to give him a story he can run. Trust me, they're always looking for story ideas.

1. Typically a week, or two weeks depending on the newspapers internal publishing deadlines.
2. Email. Don't even waste your time with direct mail.
3. Send your release to as many publications as you can think of, both online and offline. Many will ignore it...don't take it personally. Play the odds. Do a search for a list of potential submitees and have a VA do the grunt work.
4. A lot.