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SEO Question For Multiple Sites

by buckeye04
8 replies
I just wanted to get everyone's thoughts on this...

Anyhow, we have a potential client who has many different websites for specific industries he's trying to promote. For example purposes, let's say his main site is www.carsandtrucks.com anad he has other more specific sites as well like, www.toyotacarsandtrucks.com, www.fordcarsandtrucks.com, etc. He wants to link all the specific sites to his main site (maybe have tabs at the top of the home page where someone can then go to each of the specific sites, and also have a slideshow where someone can click a picture and go to a specific site, etc.). Just an FYI, but none of these sites are subdomains, they are all unique urls.

Now, he wants to do SEO on his main site, but would you guys recommend only doing SEO on the main site (adding a lot more of the specific kw to the mix), or do SEO on all the specific sites individually for better ranking purposes. He has very specific, and very keyword rich domains. The first word in the url is different for each site for each of the different specific niches he's targeting.

Everything above make sense? Any thoughts/advice on this?
#multiple #question #seo #sites
  • Profile picture of the author Chad Kimball
    Not sure this belongs in the offline forum, but its still a good question.

    First of all, I'm assuming these are exact match domains for keywords he wants to rank for. If this is true, I'd seo each one separately with backlinks containing the exact match keyword that is in the domain. They will rank very easily (depending on the competition, of course).

    If they're all on different class C IP addresses, it will benefit them to link them together, but if they're hosted on the same or similar IP addresses, dont do it. Too big of a footprint for google to easily come in and slap.
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    • Profile picture of the author Ru1N
      Yeah you will need to request each one be moved to a different server or VPN.....


      On terms of SEO...are you upselling? If so...then the answer is OF COURSE....if you will still charge him the same...just clean up the meta data....xD

      If he is selling toyota's and fords on his main site....he may just end up cannibalizing himself, where none of his keywords rank well since he just created competition for himself.

      Use the toyota as a forum/blog for toyota's and link back to the money site...same with the ford....that might work better....as more people might join those sites increasing the PR of those sites....and then with the link backs the money site will grow...(but of course you would need to SEO these sites)

      A lot of the designer friends I have use that technique and it works very well. Just takes some time to build a "community" or "following"
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      • Profile picture of the author Chad Kimball
        If all he wants is to increase in rank, I'd avoid starting a forum. That takes a lot of time and the SEO benefit won't match the resources you put in unless you really know what you're doing.

        Originally Posted by Ru1N View Post

        Yeah you will need to request each one be moved to a different server or VPN.....


        On terms of SEO...are you upselling? If so...then the answer is OF COURSE....if you will still charge him the same...just clean up the meta data....xD

        If he is selling toyota's and fords on his main site....he may just end up cannibalizing himself, where none of his keywords rank well since he just created competition for himself.

        Use the toyota as a forum/blog for toyota's and link back to the money site...same with the ford....that might work better....as more people might join those sites increasing the PR of those sites....and then with the link backs the money site will grow...(but of course you would need to SEO these sites)

        A lot of the designer friends I have use that technique and it works very well. Just takes some time to build a "community" or "following"
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        • Profile picture of the author ZachWaldman
          This is what I would do:

          First, I would optimize each of the individual sites for a different keyword phrase. So yes, I would do SEO on each of them.

          Next, I would put up a blog on each ancillary site and load them with banners going to my main site.

          In other words, the main site is the money site and each of the others is a feeder site.

          Also, I would capture email addresses on all of the sites.
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          • Profile picture of the author Chad Kimball
            Just make sure they're on different class C IPs if you are going to interlink them

            Originally Posted by ZachWaldman View Post

            This is what I would do:

            First, I would optimize each of the individual sites for a different keyword phrase. So yes, I would do SEO on each of them.

            Next, I would put up a blog on each ancillary site and load them with banners going to my main site.

            In other words, the main site is the money site and each of the others is a feeder site.

            Also, I would capture email addresses on all of the sites.
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            • Profile picture of the author ZachWaldman
              Originally Posted by Chad Kimball View Post

              Just make sure they're on different class C IPs if you are going to interlink them
              Yes, this is an important point. You can either get a few different hosting accounts from different companies or you can go with something like seohosting.

              However, this is only necessary when linking sites in the same market. You can create add-on domains for different markets and link away.

              I recommend three to four feeder sites all going to your main site. As a result, you'll need four to five IPs.
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              • Profile picture of the author Chad Kimball
                Just use Hostnine, each time you setup a new account, choose a different server and you almost always get different class C IPS (sometimes the IPs are TOTALLY different)
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  • Profile picture of the author smithroyls
    Hi,

    I'm trying to figure out the best way to link (or not to link) a network of sites that I own. So... I thought I would ask the experts.

    Here's the scenario:

    4 sites with a PR of 6
    2 new sites with a PR of 0
    All the sites have their own domain name.
    All the sites have NO external links at this time that are not Javascript.

    I had been cross-linking all the sites (at the top of the page), but I belive that was having a negative effect on my ranking. I can't prove this (I'm on a Mac and only got the PR of the sites recently)... but I've got 5x the content that I had back when I only had one site... and the same traffic. ;-(

    So... what should I do?

    1. Create a new "central site" that all the sites link to instead of linking them to each other? But... I don't want to send -all- my PR to the central site.
    2. Use a javascript or image based menu to allow users to jump sites - but not search engines (they tend to find all our pages anyway)?
    3. Leave everything as it is - it's the correct setup.
    4. Anything that I haven't thought of?

    Thanks...
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