what other details should my flyer have?

Yea, I have that on the foot of the flyer already.

Thanks.

Do you have a headline? Testimonials? Guarantee? Basically, you need everything that would be on a sales letter but condensed.

Make sure to use both sides, and fill up every little space on the card, don't waste any of it.

Dan Kennedy talks about a marketer whose print on his postcards was so small you needed a magnifying glass because he wanted to put as much content on there as possible.

If you looked at it, you'd think it would never work, but of course the marketer Kennedy was talking about made a mint.

Although I don't profess to be an expert like Mr. Kennedy, I can pass on some things that have worked for me.

I have always believed that if a company offers exemplary service, goodwill and value, the company will have loyal customers. While EVERYONE says their company gives good service it is typically hard to prove on a flyer. Testimonials are about the only way to reinforce one's service.

Goodwill and value, however, are extremely easy to offer. I typically use these two concepts to build email lists. That way, if I don't make the immediate sale, I at least have some contact information through which I can push other promotions. When I say "goodwill" and "value", I typically join the two. I promote goodwill by giving away something of value. For example, if I were promoting mobile sites and marketing services to small businesses, I would invite the business owner to visit an opt in page from which the owner could download a free "Marketing Secrets" book (one of which happens to be the massive power of mobile websites.) A revamped PLR ebook can work nicely here. I've also found that a book on building business credit is in large demand.

Once when I was marketing a service for housewives, I gave away a book of recipes which my grandma had compiled before she died. I gave it away for nothing more than a name and an email address. I received a lot of sales from this tactic, and only later learned that I SHOULD have been selling the recipe book. (I got more compliments on that book than anything else.)

Again, generating goodwill by giving away something of value IN CONJUNCTION WITH your already fantastic promotion might just be the last push before your fly even higher.