I have a question about the 10x10x4 video formula for a local gastroenterologist client.
Here is the situation, lets think about the typical problem a patient of his might be having. One of them might be Acid Reflux. Now, there are tons of videos about Acid reflux on Youtube, as well as in written form.
Now, I'm stumped as to exactly what my client should make content about because we are targeting people locally. Obviously the SEO part and Google Maps will be handled. But I want to use videos effectively to target locals and need to know what route to go in terms of:
- Should I be telling him to make videos on FAQ's that his patients TYPICALLY ask, rather than making general videos about GI stuff?
Everything will be leading to a report called "7 Critical Mistakes You Might Make When Choosing a ==AREA== Gastroenterologist...And How to Avoid Them!"
So if you guys could please give me insight on how you've done your campaigns I'd highly appreciate it.
Key things I really need to know is...
-Base it off general questions about his niche, or specific things his patients ask, or all of it?