How to choose a marketing consultant
Here are several tips for securing talent that will save your project time, mistakes and money when choosing a Marketing Consultant:
- Meet 1 on 1
- Look at their work product, PR, past strategies, designs
- Ask about the products they have launched themselves
- Check the Alexa Rank and Page rank of their websites.
- Check their presence online.
- Ask about their revenue models online and check examples given.
- Have they won or been nominated for industry awards?
- References are nice, but really, who gives bad references?
- What specific, off-the-cuff strategies does the consultant propose?
- Do the strategies proposed seem cogent, offer fresh perspective?
- Check if what he/she is offering are real strategies or just a bunch of tactics you could learn from a book.
- Do they have hands on experience in business?
- Don't price shop. Good consultants are not cheap. Here the saying "you get what you pay for" really applies.
- Listen to your guts.
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I have got the email above this morning in my inbox. This certainly discourages me a bit.
Being a new marketing consultant who is trying to not just provide services like web design and SEO but also whole marketing strategy, sometimes I just don't have the self belief as I have no previous experience at all in marketing.
Would certainly appreciate your advices and input here.
Thank you.
Graham
Mike