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Hot Buttons to interest Business Owners

by Jack Zenert
8 replies
What are some of the Hot Button ideas that interest business owners, managers, sales managers.

Some I know would be:
  • Mobile (SMS) Marketing
  • Facebook Places
  • Using FourSquare
  • Facebook Fan Pages

What are others?
Jack
#business #buttons #facebook #hot #hot buttons #interest #offline business #owners
  • Profile picture of the author MaxReferrals
    What their competitors are doing, including the types of offers/promotions they are running.
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  • Profile picture of the author Dexx
    What are the hot buttons for a business owner?

    1) Increase Sales

    2) Reduce Expenses

    3) Finding Time for Other Activities (family, friends, focusing on other areas of the business)

    All you need to do is position your marketing solutions/strategies in a way that touches on one (or both) of these buttons in the more appealing way possible.

    Cheers,

    ~Dexx
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  • Profile picture of the author sprks79
    Brand Management
    Anything to do with straight forward client acquisitions
    Most of my clients dont really care anymore about what it is I do exactly. They know I am in the business of getting them more clients and in turn more money. I incorporate all of the mentioned ideas and strategies, and charge them as a whole, not as separate "billings". One fee, all I can do to make it work. Works for me, may not work for all.
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    • Profile picture of the author Jack Zenert
      Originally Posted by sprks79 View Post

      Brand Management
      Anything to do with straight forward client acquisitions
      Most of my clients dont really care anymore about what it is I do exactly. They know I am in the business of getting them more clients and in turn more money. I incorporate all of the mentioned ideas and strategies, and charge them as a whole, not as separate "billings". One fee, all I can do to make it work. Works for me, may not work for all.
      Could you elaborate on Brand Management??
      Thanks
      Jack
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  • Profile picture of the author dapirus
    Very good Dexx. Those are the only things that small business owners are looking for. If your product or service can help a business owner make more money, reduce cost and still have time to spend with their family you have a winner. Most offline consultants fail because they don't address these issues in their offers.
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    • Profile picture of the author Dexx
      Originally Posted by dapirus View Post

      Very good Dexx. Those are the only things that small business owners are looking for. If your product or service can help a business owner make more money, reduce cost and still have time to spend with their family you have a winner. Most offline consultants fail because they don't address these issues in their offers.
      Yup. People aren't looking to buy specific drills...they are looking to create a specific sized hole in something...if they come across an appealing solution that can get them that same result, they'll take it.

      Mobile marketing, SEO, video marketing, they're all tools to reach the end result the business owner is looking for=> increase sales, reduced marketing expenses, or automated solution to free up more time etc.

      ~Dexx
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  • Profile picture of the author Jack Zenert
    Originally Posted by jodib View Post

    Google Places
    Getting on Page 1 of Google
    Reputation Management
    Press Releases

    Most of all... If you have a good strategy in place for the business to build their reviews and retain their clients/customers you are onto a Winner!
    Hi Jodi,
    Thanks for the responses.

    Could you elaborate on 'Reputation Management'? And does that fit in with the reviews or was there something else in relation to reviews? Can you give specific examples?
    Jack
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