Offline marketing working in a medium-developed country.

Hi Marcel

Internet penetration in Moldova is only at 32%. I'm in Ireland where it's at 67% and local search volumes are still quite small but growing very rapidy. This has only happened in the last year or so. I think Moldova will probably catch up very rapidly - internet trends are like that. I'll bet you'll see very significant growth in your market in the next two years.

In the meantime, why don't you do some market research in your target market? Find out what internet related services your potential clients want - and then offer them. Call them on the phone or in person and say that you're not selling anything - ask them to give you 15 minutes to go through a questionnaire and use the results to develop your offering.

Also, just found bookmarked this list of possible questions to ask.

Initial Meeting Questions

Marketing Strategy:

1. How long have you been in business?
2. What is the biggest struggle or frustration for the business right now?
3. How is the business and sales currently compared to previous years?
4. Where would you like to see the business be within 2 years?
5. How will this be accomplished?
6. What is the current monthly/annual marketing budget to accomplish this?
7. What is business currently doing for advertising/marketing efforts?
8. What is your Unique Selling Proposition (USP) over the competition?

Tracking / Testing:

1. Do you track how many people visit your website and from where?
2. How are you currently tracking which advertising efforts bring in sales?
3. Do you have any system or strategy in place for split-testing ads?
4. How much is the average customer purchase from your business?
5. How often do customers return in a month / year to purchase again?
6. Do you currently know what the Lifetime Value of a customer/client is?
7. Do you currently know what the Cost-Per-Acquisition for customers is?
8. On average how many new customers do you generate each month?
9. What is your current best source of new lead/customer generation?
Problem Positioning Profits by Dexx Williams Page 4 of 9

List Building:

1. Do you currently keep a database of previous customers / clients?
2. Approximately how many customers/clients are currently in the database?
3. Do you keep a list / database of interested leads and prospects?
4. How do you currently deal with leads and prospects when they come in?
5. What do you do with the leads that don't end up buying?

Relationship Management:

1. Do you guarantee any expectations or experiences to customers?
2. How often do you follow-up with previous customers/clients?
3. Do you currently contact previous customers about new specials/promos?
4. What types of additional products or services will customers usually buy?
5. Do you have new products, services, or news to share each month?

Online Presence:

1. What kind of marketing and promotions do you currently do online?
2. What kind of marketing or advertising have you attempted online before?
3. Are you currently happy with your existing online presence?
4. Do you have an existing strategy or goal for online marketing efforts?
5. Who currently manages your existing website / online marketing activities?
6. Do you have any questions or concerns regarding marketing online?

Have you tried approaching the restaurants/food chains in your local area?

I'm not the person. And you should better stop posting irrelevant replies on the forum.

You keep asking what service to offer but the only way to know the answer is to see what your prospects want OR what's hot with the competition. Right now, here, interest in FB fanpages is big and SMS marketing seems to be trending. I just don't know anything about your market so I can't advise you. Sorry.