Getting Clients - Methods that Work!
I have not made many posts to the forum however I do monitor for ideas or trends in the marketing approach to merchants. I am a glorified marketer to multi-million dollar businesses in the payments industry. We all begin the journey finding ways to get merchants to buy our services.
There are a few tips I can share here for those of you working to get clients
1. If you are just breaking into the offline business the best place to start is with new businesses. You can go to your local county seat and purchase a monthly Trade Name registry list. Sometimes they sell them online but some may be behind in updated technology. It's worth the effort to go and pick it up monthly. Why? Because new businesses know that competition is fierce and are willing to spend money to launch their business.
2. Once you land a few clients, find out who their venders are - You can contact these venders and tell them them you share a mutual client and would like to have a referral relationship. Referrals are very important to growing your offline business.
3. Be very consistent!! - Consistency will make you a success in your marketing what ever medium you are using. If you are emailing then set a daily goal and do it first thing daily. When I was training offline agents I could tell who was successful and who was not by how consistent their marking plan was.
4. Journal what you are doing. Don't leave everything to memory. It's not wise. You will be surprised at how easy it is to find what is working and what is a time consumer.
5. Finally - Use your brain and be creative. don't be afraid to try different strategies. I have come up with my best eureka moments by trying a new strategy and bumping into something that can be life changing on the way.
Well I hope these tips were helpful. Finding new clients can be a daunting task but remember the payoff for having a reoccurring monthly income stream. People pay top dollar and many multiples of monthly earnings for businesses like this. Keep at it and you will have a valuable asset in the end.
If I can assist you feel free to Pm..
Tara Houck
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