Small Businesses Need Mobile Now
I just read this article, and I think it does a pretty good job of summing up the need for mobile for small business.
LocalEdge, MoFuse to power small businesses via mobile sites - Mobile Commerce Daily - Content
Here's a few quick points from the article:
"According to a recent study we found, more than 50 percent of all searches on Google for local businesses are done on mobile," said Annette Tonti, CEO of MoFuse, New York.
"As we've been talking to advertisers, small businesses don't have mobile sites and resources to launch them, so our goal is to be able to give them the tools to help them grow on mobile platforms,"
That last line is so important. Small businesses don't even have the resources to get a mobile site online. I really think if you're into the "offline" stuff, you should be using mobile as your way in.
I don't do offline (yet), but I am looking into it more and more each day as I really do like helping small businesses. So, I say take my advice with a grain of salt. I do copywriting and creating marketing systems, not offline.
Just some food for thought.
LocalEdge, MoFuse to power small businesses via mobile sites - Mobile Commerce Daily - Content
Here's a few quick points from the article:
"According to a recent study we found, more than 50 percent of all searches on Google for local businesses are done on mobile," said Annette Tonti, CEO of MoFuse, New York.
"As we've been talking to advertisers, small businesses don't have mobile sites and resources to launch them, so our goal is to be able to give them the tools to help them grow on mobile platforms,"
That last line is so important. Small businesses don't even have the resources to get a mobile site online. I really think if you're into the "offline" stuff, you should be using mobile as your way in.
I don't do offline (yet), but I am looking into it more and more each day as I really do like helping small businesses. So, I say take my advice with a grain of salt. I do copywriting and creating marketing systems, not offline.
Just some food for thought.
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