New Daily Deals site focuses on slow times for businesses

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I think this business will be a good contender with the whole local SMS marketing. It's going to be cheap, free to use for the first three months and then $99 per month after that. It appears they send out text messages during slow periods of your business. They even track weather and other events for possible slow times. How do you think this will effect your strategies?
Daily deals offered only during businesses’ slow times | Springwise
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