Tattoo Shops + SMS Marketing = Perfect. Landed 7 easy clients

by areevez 56 replies
Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

Cheers.
#offline marketing #marketing #shops #sms #tattoo
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  • Profile picture of the author byront
    I've contemplated the idea myself. What sort of promotional stuff are you thinking of running for them?

    Great work!
  • Profile picture of the author Big B SD
    Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
    • Profile picture of the author P1
      Originally Posted by Big B SD View Post

      Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
      Not sure how tattoo shops work but maybe for appointment reminders? I would like to know this also since I live by the beach and there is TONS down the strip.
    • Profile picture of the author DazedandConfused
      Originally Posted by Big B SD View Post

      Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
      I was walking past a tattoo shop today pondering how to get them onto a mobile program and I would like to hear your sms ideas as well...what is it you're pitching - coupon or ??


      P1- looks like a good niche for you...

      areevez - you're in Va. - lots of naval bases lots of tattoo shops...you in Norfolk area?
  • Profile picture of the author kowulz
    I'm interested too. I run over a dozen tattoo shop web sites as well as apprenticeships sites.
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    • Profile picture of the author Tim Brendel
      They use SMS marketing to build a list like any other business would use it. Things such as coupons, or bring a friend today and they get 50% off types of deals.

      They can also build a list very quickly by offering a free tattoo contest. I bet this that this method in conjunction with a small (local) social media campaign would net them some a lot of new customers off the bat, and returning customers that respond to the SMS coupons for tattoos down the road.

      That would be my pitch to them.
    • Profile picture of the author areevez
      Originally Posted by kowulz View Post

      I'm interested too. I run over a dozen tattoo shop web sites as well as apprenticeships sites.
      Wow, this would be just perfect for you! EASY upsell.
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  • Profile picture of the author nycdude
    How much do you charge these shops? What did you include in your email to the shop owners?
  • Profile picture of the author scarab
    Most tattoo shop owners always go to the big city tattoo shows, some travel a long way. SMS would be a great way to inform their customers where they are going(insider info) and invite them to attend the show etc. At the show setup a sign with an offer to get people to join the list. Now they artist has an out of town market to work as well as hos market at home.

    I think Tattoo shop owners would make real good clients. The tattooist customers spend $$$ nearly every time they come in. If you haven't noticed the customers of tattoo shops are really getting into the full sleeve, half sleeve, full back legs etc.
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  • Profile picture of the author mrtrance
    Originally Posted by areevez View Post

    Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

    I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

    Cheers.
    Do you use your method in the ice breaker WSO with the calling script and then followup email to land these clients?
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    • Profile picture of the author areevez
      Originally Posted by mrtrance View Post

      Do you use your method in the ice breaker WSO with the calling script and then followup email to land these clients?
      Yup I'm still using the exact same model in offline ice breaker..what's working needs no fixing.
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  • Profile picture of the author KaterSD
    Areevez how much are you charging the shops?...
  • Profile picture of the author Robert Jackson Jr
    Never considered the Tattoo market before reading this thread. Thanks for the tips.
  • Profile picture of the author areevez
    Hey, Im charging $235 set up fee and $250 per month
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  • Profile picture of the author Avanyx
    Originally Posted by areevez View Post

    Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

    I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

    Cheers.
    Hi, great idea but I am just wondering what information exactly you would be sending to the list built with SMS?

    Would it just be discounts? How could I market to this niche better with SMS.
    • Profile picture of the author areevez
      Originally Posted by Avanyx View Post

      Hi, great idea but I am just wondering what information exactly you would be sending to the list built with SMS?

      Would it just be discounts? How could I market to this niche better with SMS.
      You can see post #9 in this thread and he explains pretty much exactly what I plan on doing.
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