Tattoo Shops + SMS Marketing = Perfect. Landed 7 easy clients

Profile picture of the author areevez by areevez Posted: 08/12/2011
Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

Cheers.
#marketing #shops #sms #tattoo

  • Profile picture of the author byront
    byront
    I've contemplated the idea myself. What sort of promotional stuff are you thinking of running for them?

    Great work!
  • Profile picture of the author Big B SD
    Big B SD
    Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
  • Profile picture of the author P1
    P1
    Originally Posted by Big B SD View Post
    Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
    Not sure how tattoo shops work but maybe for appointment reminders? I would like to know this also since I live by the beach and there is TONS down the strip.
  • Profile picture of the author DazedandConfused
    DazedandConfused
    Originally Posted by Big B SD View Post
    Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
    I was walking past a tattoo shop today pondering how to get them onto a mobile program and I would like to hear your sms ideas as well...what is it you're pitching - coupon or ??


    P1- looks like a good niche for you...

    areevez - you're in Va. - lots of naval bases lots of tattoo shops...you in Norfolk area?
  • Profile picture of the author kowulz
    kowulz
    I'm interested too. I run over a dozen tattoo shop web sites as well as apprenticeships sites.
  • Profile picture of the author Tim Brendel
    Tim Brendel
    They use SMS marketing to build a list like any other business would use it. Things such as coupons, or bring a friend today and they get 50% off types of deals.

    They can also build a list very quickly by offering a free tattoo contest. I bet this that this method in conjunction with a small (local) social media campaign would net them some a lot of new customers off the bat, and returning customers that respond to the SMS coupons for tattoos down the road.

    That would be my pitch to them.
  • Profile picture of the author DazedandConfused
    DazedandConfused
    Originally Posted by Tim Brendel View Post
    They use SMS marketing to build a list like any other business would use it. Things such as coupons, or bring a friend today and they get 50% off types of deals.

    They can also build a list very quickly by offering a free tattoo contest. I bet this that this method in conjunction with a small (local) social media campaign would net them some a lot of new customers off the bat, and returning customers that respond to the SMS coupons for tattoos down the road.

    That would be my pitch to them.
    interesting...could you elaborate a little on the free tattoo contest?
  • Profile picture of the author Tim Brendel
    Tim Brendel
    Originally Posted by DazedandConfused View Post
    interesting...could you elaborate a little on the free tattoo contest?
    Sure. The shop will announce the contest. At the counter in the shop they can put out a small cardboard table tent, or special business cards, or a sheet of paper announcing the contest. Hell, they would even get numbers by placing an ad on Craigslist in the Free section. They also announce it to their fans and followers (assuming they have some - which they should already) and they give out their shortcode and keyword for the campaign.

    The table tent/business cards/social media pages/whatever else will read something like "Text tattoo to 12345 to enter and win a tattoo valued up to $250!".

    Bam! Let the magic happen! They will start getting phone numbers in their list the day that the campaign kicks off. They must follow through of course and deliver on their promise.

    They take pictures of the winner and their free tattoo, post it up on Facebook/Twitter, even in-store and repeat this process monthly. Now they are getting new subscribers monthly while building a fat list of targeted people interested in tattoos.

    I have not tested this of course, but this is exactly what I would do if I owned a tattoo shop.


    Step 1. Kick off SMS & social media campaign

    Step 2. ?????

    Step 3. Profit
  • Profile picture of the author Sal Corso
    Sal Corso
    Originally Posted by Tim Brendel View Post
    Sure. The shop will announce the contest. At the counter in the shop they can put out a small cardboard table tent, or special business cards, or a sheet of paper announcing the contest. Hell, they would even get numbers by placing an ad on Craigslist in the Free section. They also announce it to their fans and followers (assuming they have some - which they should already) and they give out their shortcode and keyword for the campaign.

    The table tent/business cards/social media pages/whatever else will read something like "Text tattoo to 12345 to enter and win a tattoo valued up to $250!".

    Bam! Let the magic happen! They will start getting phone numbers in their list the day that the campaign kicks off. They must follow through of course and deliver on their promise.

    They take pictures of the winner and their free tattoo, post it up on Facebook/Twitter, even in-store and repeat this process monthly. Now they are getting new subscribers monthly while building a fat list of targeted people interested in tattoos.

    I have not tested this of course, but this is exactly what I would do if I owned a tattoo shop.


    Step 1. Kick off SMS & social media campaign

    Step 2. ?????

    Step 3. Profit
    Brilliant! I was just thinking about who to target next and how. Thanks for the great idea.
  • Profile picture of the author Tim Brendel
    Tim Brendel
    Originally Posted by Sal Corso View Post
    Brilliant! I was just thinking about who to target next and how. Thanks for the great idea.
    No problem. Let us know if how it goes!
  • Profile picture of the author areevez
    areevez
    Originally Posted by Tim Brendel View Post
    Sure. The shop will announce the contest. At the counter in the shop they can put out a small cardboard table tent, or special business cards, or a sheet of paper announcing the contest. Hell, they would even get numbers by placing an ad on Craigslist in the Free section. They also announce it to their fans and followers (assuming they have some - which they should already) and they give out their shortcode and keyword for the campaign.

    The table tent/business cards/social media pages/whatever else will read something like "Text tattoo to 12345 to enter and win a tattoo valued up to $250!".

    Bam! Let the magic happen! They will start getting phone numbers in their list the day that the campaign kicks off. They must follow through of course and deliver on their promise.

    They take pictures of the winner and their free tattoo, post it up on Facebook/Twitter, even in-store and repeat this process monthly. Now they are getting new subscribers monthly while building a fat list of targeted people interested in tattoos.

    I have not tested this of course, but this is exactly what I would do if I owned a tattoo shop.


    Step 1. Kick off SMS & social media campaign

    Step 2. ?????

    Step 3. Profit
    Absolutely perfect! This is exactly my plan for the shops I've landed...EXACTLY! They pick a winner once per month to get a free tattoo or whatever and be sure to make it a big deal. FB/TWITTER, signs all over the shop.

    As for what to text the customers who join the list. Basic discounts on tattoos, bring a friend and get yours half off, get 2 tattoos this month and get your next one half off, etc.

    The special offers you can offer are endless. People who get tattoos, usually will get more in the future so they are perfect to market to through SMS and get them through the door sooner than they imagined to grab the great special offers. I'm very excited to get started with these 7 shops and plan on landing many more shops very soon.

    Any one else want to chime in with some ideas, that would be cool!
  • Profile picture of the author areevez
    areevez
    Originally Posted by kowulz View Post
    I'm interested too. I run over a dozen tattoo shop web sites as well as apprenticeships sites.
    Wow, this would be just perfect for you! EASY upsell.
  • Profile picture of the author areevez
    areevez
    Originally Posted by DazedandConfused View Post
    I was walking past a tattoo shop today pondering how to get them onto a mobile program and I would like to hear your sms ideas as well...what is it you're pitching - coupon or ??


    P1- looks like a good niche for you...

    areevez - you're in Va. - lots of naval bases lots of tattoo shops...you in Norfolk area?
    Yeah, Im in newport news.
  • Profile picture of the author nycdude
    nycdude
    How much do you charge these shops? What did you include in your email to the shop owners?
  • Profile picture of the author scarab
    scarab
    Most tattoo shop owners always go to the big city tattoo shows, some travel a long way. SMS would be a great way to inform their customers where they are going(insider info) and invite them to attend the show etc. At the show setup a sign with an offer to get people to join the list. Now they artist has an out of town market to work as well as hos market at home.

    I think Tattoo shop owners would make real good clients. The tattooist customers spend $$$ nearly every time they come in. If you haven't noticed the customers of tattoo shops are really getting into the full sleeve, half sleeve, full back legs etc.
  • Profile picture of the author mrtrance
    mrtrance
    Originally Posted by areevez View Post
    Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

    I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

    Cheers.
    Do you use your method in the ice breaker WSO with the calling script and then followup email to land these clients?
  • Profile picture of the author areevez
    areevez
    Originally Posted by mrtrance View Post
    Do you use your method in the ice breaker WSO with the calling script and then followup email to land these clients?
    Yup I'm still using the exact same model in offline ice breaker..what's working needs no fixing.
  • Profile picture of the author KaterSD
    KaterSD
    Areevez how much are you charging the shops?...
  • Profile picture of the author Robert Jackson Jr
    Robert Jackson Jr
    Never considered the Tattoo market before reading this thread. Thanks for the tips.
  • Profile picture of the author areevez
    areevez
    Hey, Im charging $235 set up fee and $250 per month

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