Need feedback on offline business plan
After a lot of research, including WF threads, I've decided that offline marketing in my area is probably a goldmine, and I'm planning to start by offering a three-point package to restaurants.
I chose restaurants because my husband and I have owned them, and we live in an area, that although small, is one where people LOVE to eat out, and restaurants are a huge business here.
Roughly, this is what I have so far:
I'd like to be able to offer a package consisting of: a Facebook fan page, email marketing and SMS.
I'm tentatively thinking of offering the 3 services for a monthly rate of around $350. The fan page development would be a "giveaway" to encourage sign-up. I've checked out several existing fan pages, and they are absolutely pathetic--no way they're doing anything except taking up storage space. One restaurant didn't even have an image on their page.
I would provide 1 weekly email (their design or mine), along with three extra promotional emails per year, 4-6 monthly SMS messages and monthly fan page updates. I would work to help them get their first 50 email and SMS sign-ups, and the monthly billing would not begin until they reached this number. I'm pretty sure I could get this in 1-2 days.
I'm planning to put up a demo fan page and show how the 3 services are integrated, along with the direct benefits of cyber marketing vs. traditional, via a sales video. I will probably also include photo services utilizing photojournalist students from the university--maybe include a package of 10-15 professional photos per year to include on the fan page and in emails. (I don't think it would cost much to do this, but I haven't called to check yet. Might have to include an extra fee for this.)
I would greatly appreciate any advice at this stage of the game. Am I headed in the right direction? Any special pitfalls to avoid? Any must-do's?
Of course, I would also like to make the work as automated as possible. I will almost definitely go with Lime Cellular for the SMS due to WF reviews and my own research. The SMS stuff is totally new to me, so I will be watching all the training videos and reading anything I can find.
I would really like recommendations for easy fan page creation, given that I want to integrate the fan page with the email and SMS opt-ins. I've read over several WSO's, but I can't decide which, if any, is right for me. Unfortunately, I don't have money to throw at one WSO after another (although I would if I could!) to see what is best for this.
Hoping to be able to "pay it back" in a few months by telling all other offline newbies how I did it!
Thanks to all Warriors in advance!
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