Direct Response Marketing on a Budget

Here's one idea:

Send a tear-sheet advertorial. Call to action is a 24/7 voice hotline where they can raise their hand by requesting a FREE report (and maybe also say they can get the same info at SqeezePage dot com). Write the FREE report (really a long-form sales letter; Call to action at the end of the report is the 30-min. consultation).

But do NOT call it a free consultation. Give it a proprietary name, something like "29-Minute SEO Profits Analysis" or whatever it is you're offering.

Likewise, give the FREE report a great title (think headlines here), something like "The 7 Biggest Mistakes Small Business Owners Make With Their Websites: Which Ones Are YOU Making Now?"

Then set up an autoresponder and follow up via email regularly: weekly or even daily.

Whether you get the appt. from the report or follow-ups (or from a phone call following behind this marketing), you'll get it eventually if they're a legit prospect).

Might also consider multiple steps to get them to raise their hand: 1. advertorial 2. postcard 3. letter.

You might also split-test the FREE report vs. the webinar.


Hope that helps.

If you're on a budget, I wouldn't recommend doing direct mail.

I've tested so many letters and i wouldn't recommend direct mailing if you're on a tight budget. I use to send about 500 mail a day and that's about $220 a day + labor fee. It works really good but 500 isn't enough to call it a test.

Plus, what niche are you going for? For example, most restaurant owners are not saavy enough to go online and opt-in to webinar. If you're going for that route you should target more of chiropractors and the niche that actually knows how to use the computer.

That's just my two cents. Hope that helps.

some business owners appreciate hand written letters, (I know from experience) but if you're planning on sending out 500 like someone else recommended I don't think you wanna hand write 500 letters lol You could just type up your sales letter and print it on regular paper, that works too (again from experience) I do direct mail all the time and have NEVER sent out postcards or fliers, just generic letters on printed paper and I hand write all of my info on the envelopes. just an FYI I only sent out 25 letters from my first direct mail campaign and got a good response, I send out more now though, but I think it works well for me because it's not a glossy overhyped postcard that their used to getting. If you only wanna send out like 50 or so to start out with, your whole campaign could cost less than $50. Envelopes, paper, and stamps!

First you have to figure out who you want to target I like the medical and financial industry because they have more money than most small business owners.

If you are on a budget you cant afford to do much marketing. I would suggest that you give a FREE consultations.

What I did is cold call small business using the Brian Tracy approach. I did not focus on what I wanted I looked at what they wanted.

Then I arranged for a consultation.

I did not have enough room here to provide all the steps

If you are on a tight budget and want quick results I would:

1) create a personalised landing page just for them telling them what you want to do with a short presentation or whatever you want to use to get the message across.

2) Send a very short and to the point letter telling them that you have created this page for them with important information (don't go into detail in the letter). Nobody will be able to resist having a look if they see their business in the address:
www. yourdomainname/THEIRBUSINESSNAME .html

3) Make the page time sensitive. Stress that it will be removed in 7 days then take it down after 7 days.

You will get much better results.

Best wishes

Gary

Go print out some stickers of whatever you are offering, go to your local grocery stores. And attack the frozen pizza section. Place a sticker on each box there.

You can't get more direct and simpler than that. lol