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EXPERIENCED OFFLINERS

by Emmanuel Sopitan
15 replies
I am currently drafting my offline website. The idea of presenting them in packages seems appealing but then keep it open otherwise seems to appealing as well.

IT feels the packages might scare off some clients as many might prefer to have it their own term or open offer.

WOULD love to read from experienced warriors who had tried and tested and prove success either way.

PLEASE blow my sock off
#experienced #offliners
  • Profile picture of the author Jonathan Beaton
    Originally Posted by DigispaceMarketing View Post

    PLEASE blow my sock off
    Was one already blown off?
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    • Profile picture of the author Emmanuel Sopitan
      Originally Posted by Jonathan Beaton View Post

      Was one already blown off?

      HAhaha...
      Its a secret.

      Dont let anyone else know about this. I usually wear one only
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  • Profile picture of the author Avanyx
    One example of this in comparision could be this:

    Lets say you buy a 3d tv with 2 pairs of 3d glasses, you then want to purchase another pair of 3d glasses but they tell you that you have to buy another tv as it comes as a package, you would be easily put of.

    Try and get a client first and look for a service that you could provide at perhaps a low cost to them and which is easy for yourself to complete also.

    Once you have delivered the service they will have built trust in you and it should be easy to upsell other services.

    If you are starting new at this try and focus on a few services to start off then you can widen your services as new opportunites happen.

    Hope this helps.
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    • Profile picture of the author Emmanuel Sopitan
      Originally Posted by Avanyx View Post

      One example of this in comparision could be this:

      Lets say you buy a 3d tv with 2 pairs of 3d glasses, you then want to purchase another pair of 3d glasses but they tell you that you have to buy another tv as it comes as a package, you would be easily put of.

      Try and get a client first and look for a service that you could provide at perhaps a low cost to them and which is easy for yourself to complete also.

      Once you have delivered the service they will have built trust in you and it should be easy to upsell other services.

      If you are starting new at this try and focus on a few services to start off then you can widen your services as new opportunites happen.

      Hope this helps.
      Thank you, well said. I feel the same.

      Yet offering services in packages especially for an ongoing monthly rate have its place
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  • Profile picture of the author Bruce NewMedia
    I offer simple packages, which include services most will want anyway. However I tell prospects, "I'm flexible" and can usually modify the package to fit their situation like a glove. Offering packages helps prevent 'cherry picking', where a client/prospect says they only want one service.

    Example: Prospect calls and says they want to get ranked for certain keywords in search engines. You review their existing site and its obvious even if they were ranked #1 on page #1, they wouldn't get any business, since the website is not direct- response-designed and presents a poor image.

    Better to offer a package that corrects the WHOLE PROBLEM, so the SEO investment will be worth it for the client.
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    Bruce NewMedia
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  • Profile picture of the author Mac the Knife
    Ok, those that know me know I am pretty BOTTOM LINE...so here's my take...

    Find out what the client needs, and provide it to them.

    Simply put, I do an effective interview, I let THEM tell me what they need, and then in a simple proposal I restate those goals and objectives and how I can effectively help reach them for the client. Sometimes, it is only 1 service for a fairly small price, in other cases, they may need a TON of stuff and the monthly price tag may be $2000 or more. In any case, the CLIENT will tell you what they need, you just tell them how you can deliver it and how much it will cost. The cool thing is, if you are a one man (or woman) show, then your prices can kick the larger boutique marketing firms in the booty and you can convert some seriously good numbers.

    Interview
    Let the client tell YOU what they need
    Send a simple, but persuasive proposal taking them through the how, what and how much
    Follow up and close

    Mac the Knife
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  • Profile picture of the author mogulmap
    I like to list my services and then create custom packages for my clients according to their needs and budget and walk them through the process and what you think will be best for their needs and business. Make your clients know that you are their friend, expert and advisor and have their back to bring them an ROI when they invest in you and your skills. The goal of my website is to have one purpose only the purpose to get my clients to call me and then I take it from there. I think it scares clients off when there are to many options.
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  • Profile picture of the author Mac the Knife
    I agree with mogulmap. Here is something else to point out...if you are looking to create a site with packages in order to make it simple and easy for clients to pick and choose from and then hire you, I say forget it. I know most of my clients have NEVER seen my site. They are not going to give me $1500/month or more just by looking at my site. A face to face meeting is 100% crucial. Once I meet with them once, it doesn't matter about your website, your business card, how pretty your logo is, etc. If you know what you are talking about, are friendly, and they feel confident you can help them, you will get the business. I was making a little over $2500/month in offline services before I ever even thought about getting a website for my offline services business.

    Mac the Knife
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  • Profile picture of the author Nic Lynn
    The simple answer is: don't worry about packages on your website. Just state that "you create a custom program based on the client's unique business and goals."

    If you feel that you must "list packages", then define your packages in terms that your potential clients can appreciate and understand (versus just a bunch of crap IM buzzwords like SEO, backlinking, etc). Try using terms like the Competitve package (which you would describe as a package that ensures that your client's online presence is superior to their local competitions) or the Mobility package (that talks about making their site easily viewable on mobile phones and sends customers text message coupons, etc).
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  • Profile picture of the author socialmediaking
    Generally I refrain from putting prices on my website since each business budget varies greatly. What I generally offer is some sort of small, medium, and large type of packages and then have them inquire for pricing information.

    People always prefer some choice to no choice. You can label them bronze, silver, and gold packages. Some people like to have premium options and will pay a premium price for it, so never under serve that market of people, because while they are a smaller percentage of the market, you can more than make up for it with their high-profit packages.
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    • Profile picture of the author Chuck Austin
      Outstanding comments. Research your market, discuss your services and potential prices to other business owners and decision makers.

      Simply call business owners and decision makers that you know - Ask them if you could have a few minutes of there time one day (at there office, lunch, breakfast, coffee, tea, etc). Tell them that you are working on a project for your company regarding pricing your products and that you would appreciate their honest feedback.

      You will be pleasantly surprised by the outcome of these meetings.

      Best of luck on your endeavors.
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  • Profile picture of the author iamchrisgreen
    From my ten years in selling services that help businesses get more clients I have never had any success with selling a 'pre-packaged' offer.

    Here's why...

    If a client can pick what they want from a selection of prices then maybe they don't know exactly what they want... or they don't understand the value and the impact that it will have on their business.

    When you are talking to a potential client, you should be working out what their issues are. Are they struggling to get traffic? Why? Is it really a problem? Is their site bad? Are they utilising social media .... the list goes on ...

    What's the problem?

    That is what you need to uncover.

    People pay more to have specific problems fixed.

    Once you know that, then you can tailor a solution to fit that problem.

    Make sense?
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  • Profile picture of the author Emmanuel Sopitan
    Thanks Chris
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    • Profile picture of the author BradleyC
      I'm with iamchrisgreen & mac on this one.

      Do a killer interview with the business to find out what their problem is and then as the expert provide the products/services that are going to solve that problem and create the results the business wants/needs.

      You can then certainly put together options based upon what their needs are. For example, pay all upfront and save 10%, or spread out the cost over 12 months.

      If you're creating results, they won't have any problems paying. I have no problems offering a payment plan because we create results.

      Many times I'm having to do clean up work on stuff that's already been done for them but was done incorrectly and doesn't support the outcome the business is after. That could include local display ads to a website overhaul. I'll include that in the individualized package for that business.

      Bradley
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  • Profile picture of the author Emmanuel Sopitan
    Thanks all, especially iamchrisgreen, mac and the knock out champ- Bradley.
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