Printing A price list

12 replies
Hello Guys and Gals,

I am almost ready to get out there and start making some sales. However I don't have any flyers, or print media.

I got a business card, however I don't have a set price list on my Services.

Design, SEO, Mobile Sites, Social Media...

Can anyone give me examples on what a flyer or a price list would look like?

Also what do you guys print them out on, regular paper or something special for a price list.

Thanks Again!
#list #price #printing
  • Profile picture of the author Doran Peck
    You might consider not making a price list, only a breakdown of services. ( Something more than just bullet points)

    When I am approaching local clients, I do not leave pricing with them. It forces them to contact me to find out. Once on the phone or in the email I can ask or answer other questions....it makes it easier to just get shut out based solely on price. I get to talk value.
    {{ DiscussionBoard.errors[4496342].message }}
    • Profile picture of the author RRG
      Originally Posted by Doran Peck View Post

      You might consider not making a price list, only a breakdown of services. ( Something more than just bullet points)

      When I am approaching local clients, I do not leave pricing with them. It forces them to contact me to find out. Once on the phone or in the email I can ask or answer other questions....it makes it easier to just get shut out based solely on price. I get to talk value.
      Totally agree. You have to build value first, then justify the price.

      Plus, it always depends. Even the same basic "service" could be simple for one client, and much more complex for another.

      "It depends on what you want to accomplish. Let's get together and figure out how I can help and what the investment will be."

      BTW, always use the term "investment" instead of price, fee, etc.
      {{ DiscussionBoard.errors[4496466].message }}
      • Profile picture of the author Chuck Austin
        Double G, I see this all the time in many industries - not just Offline Internet Marketing/Services. The provider/salesperson feels compelled to have a pricing sheet or packages.

        As mentioned above - establish value, build rapport and learn the needs/goals of the prospective client. You know there is interest if the prospect asks you how much it would cost.

        Simply say, "Let me ask you a few more questions" and "I need to go back and think about your situation and what is needed to provide you with a highest level of value."

        If they insist, just tell them - "If you walked into see a Brain Surgeon today, could he tell you exactly what it would cost to fix your problem?" "No, because he would need to run some tests, ask more questions, refer to other experts, and potentially remove the cap of your head to see just what's inside".

        Example 2 - Insurance Agent

        - "Could you tell me how much it would cost to insure my home, car and life right now?" "No, because you will need to ask questions, run my credit, health history, accident history, know my home value, car value, etc."

        Hope this helps provide you with an idea of how you can build your own examples, etc.

        Best of luck with your endeavors.
        {{ DiscussionBoard.errors[4500410].message }}
  • Profile picture of the author Artificer
    Sometimes it's as simple as Client A can afford more than Client B, or that after serving Clients A-E you're becoming well known and your services are worth more due to your being a known name.

    I know everyone else has already said it, but there are too many factors to create a price list, and you're going to find your business working better without one. If someone insists on price up front, launch a counterattack and ask if the project has been budgeted.

    Giving someone a price in any situation where you're not controlling their response to it is going to lose you clients, bottom line. One person will look at your price before you've really discussed with them what value they're getting and the wall will go up. Another will expect way too much of you for the price you've quoted.

    Meet, find the problem, set expectations, reach a consensus, draw up a proposal - THEN talk price.
    {{ DiscussionBoard.errors[4500508].message }}
    • Profile picture of the author Double G
      Thanks for the great responses. What kind of materials or packages do you guys take to clients?

      Flyers,Pamphlets, Laptop, Writing Pad?

      I am talking about after you already got the meeting booked.

      Thanks
      {{ DiscussionBoard.errors[4500578].message }}
      • Profile picture of the author ilovemedia
        As a part of building value, offer them services for free that will help you to do the needs assessment and set the price for later services. For SEO type stuff, you can do a quick site and market assessment to see where they're ranked now and what good SEO could do to improve that. Then you also have the information to set prices since you know the state of the site, etc.
        {{ DiscussionBoard.errors[5567299].message }}
  • Profile picture of the author Jason Kanigan
    The size of your solution investment should vary with the size of the problem.

    Solve a $1 Million problem, you deserve to get paid more than solving a $1,000 problem...even if you do exactly the same things.

    Don't print a price list. You'll always be leaving lots of money on the table.
    {{ DiscussionBoard.errors[5567485].message }}
  • Profile picture of the author gkase
    Probably, besides what ilovemedia suggested, take an empty notepad and take notes as they talk and get them to download about their business...they'll tell you a lot and also give you guidance on what to charge. I think its always good to just ask em what their budget is. In fact, they may open up to what they're currently spending all on their own, which just happened to me last Friday.
    Signature

    Truth About Marketing

    {{ DiscussionBoard.errors[5567585].message }}
  • Profile picture of the author Brenden Clerget
    Don't want to sound redundant, but you should definitely be tailoring your prices to the clients that you're trying to land and what they're going to need individually.

    More importantly, if they really can't afford what you're asking (which IS possible sometimes, as much as some people will tell you that you haven't justified the price right, which is rubbish, sometimes it's too expensive) and when that's the case, it's necessary to drop your prices until they see a business increase that will justify a higher price and more importantly, help them AFFORD a higher price.

    Good luck with your new ventures!
    {{ DiscussionBoard.errors[5568621].message }}
  • Profile picture of the author printchesco
    Depending on the product or service that you offer, you could bring any helpful sales literature with you, flyers, pamplets, brochures, even a catalog. It would help your prospective clients to get a better idea about your business even as you personally discuss it with them.
    {{ DiscussionBoard.errors[5661573].message }}
  • Profile picture of the author wanrom
    Originally Posted by Double G View Post

    Hello Guys and Gals,

    I am almost ready to get out there and start making some sales. However I don't have any flyers, or print media.

    I got a business card, however I don't have a set price list on my Services.

    Design, SEO, Mobile Sites, Social Media...

    Can anyone give me examples on what a flyer or a price list would look like?

    Also what do you guys print them out on, regular paper or something special for a price list.

    Thanks Again!
    Flyers Printing, Cheap Flyer Printing
    here you go some different options with good prices, check it our
    {{ DiscussionBoard.errors[5880170].message }}
  • Profile picture of the author RentItNow
    Here are two but read my comments below...

    http://marketitnow.info/flyers/flyer.pdf
    http://marketitnow.info/flyers/flyer2.pdf

    They did not have price list on them because a price list is useless. The customer has something in mind and you will have to prepare an estimate to achieve their goal (either in your head or on paper).

    Now, what I would do is walk into a store and ask if they had a website. If they did not I handed them flyer.pdf. If they did I would hand then flyer2.pdf

    You can get to where half the decision makers you hand #2 to will ask questions and then you give them a price because it will not be a $199 website they want I can guarantee. #1 is almost a zero return.

    OK, now, one thing I found out fast was carry these folded up (only a few at a time) and DO NOT CARRY A CLIPBOARD! Hand it to any gatekeepers as those it is a special thing to give to the owner (even carry them in envelopes if you have to and ask the decision maker's name and write it on the outside.

    You can clip a business card to them but I do not like the concept of business cards in the first place. If someone is asking for a business card I usually give a flyer to.

    Now, remember these are flyers from 6 months ago. I do a $499 special now only after many tests.

    The headlines and offer were tested in adwords and I would appreciate no one copy what I have 100% if you are in Canada please...thanks. Consider it copyrighted. This is only to give you idea how to start off. (I really debated whether to show these).

    You will quickly learn what works and what doesnt with your flyer.

    The ones I do now have QR codes and mobile site icons.

    As a side note, I RARELY sold only a $199 site..it was almost always something more complex and even print media.
    Signature
    I have no agenda but to help those in the same situation. This I feel will pay the bills.
    {{ DiscussionBoard.errors[5880614].message }}

Trending Topics